Lowepro SlingShot AW Series Press Release

Designed for the photojournalist. Adopted by the enthusiast. Improved for all. Lowepro updates the best-selling and award-winning SlingShot AW series.

(Sebastopol, CA, February 16, 2010) – Lowepro, the leading brand of protective gear for photography equipment and portable electronics, unveils the next generation of its SlingShot AW series. Designed to go from carry mode to ready mode in seconds, the comfortable sling bag rotates from back to front for fast and easy access to gear.

"This updated version builds on the inventive design of its predecessor and incorporates enhanced features based on suggestions from our customers," said Tim Grimmer, Lowepro product manager. "We've added extra space for personal items, faster access, improved organization and the ability to add a tripod," he added.

The new SlingShot AW offers increased volume in its upper compartment for personal items and includes an elastic band for securing a camera manual or book. A zippered stash pocket placed at the top is the ideal spot to store a UV filter, cell phone or keys.

In addition to its ergonomic and quick-rotating design, the new SlingShot AW features easy-glide zippers throughout its construction, providing smooth operation and fast access to all of the compartments.

The fully padded and customizable main camera compartment includes an updated divider system to accommodate the most-popular models of DSLRs and their compatible lenses and accessories. A repositioned microfiber cleaning cloth is built into a convenient mesh pocket that is easy to access but out of way when not in use. The new series now features a Hideaway Tripod Mount™ system which secures a compact tripod or monopod to the side of the sling via a foldout holder, quick-release buckle and strap.

As with the original series, the new SlingShot AW includes Lowepro's patented, built-in All Weather AW Cover™ to protect gear from the elements during inclement weather. Additional practical details include: 3 SlipLock™ attachment loops to expand carrying capacity and two built-in memory card pockets located on the inside lid of the main compartment.

The new SlingShot AW series is available in three sizes in Black/Grey: SlingShot 102 AW, SlingShot 202 AW and SlingShot 302 AW.

For more information on the series and other products, please contact Lowepro or visit www.lowepro.com.

Design Highlights

•Ergonomic sling design allows quick rotation from back to front to access gear without removing the bag.
•Increased volume throughout sling provides additional space for personal items and extra accessories.
•Hideaway Tripod Mount™ system secures a compact tripod or monopod to bag.
•Repositioned, built-in microfiber cloth provides convenient cleaning cloth that tucks into dedicated pocket.
•Patented, built-in All Weather AW Cover™ protects camera gear and personal items from the elements.
•Original SlingShot AW series received editor's choice awards from PCPhoto, American Photo and Outdoor Photographer magazines.

6.3W x 4.3D x 10.2H in.
16 x 11 x 26 cm
8.3W x 8.7D x 15.9H in.
21 x 22 x 40.5 cm
DSLR (without grip) up to Nikon® D90 or Canon® 5D with attached standard zoom lens; 1-2 lenses or flash units and accessories; compact tripod; personal items.

8.9W x 5.5D x 11H in.
22.5 x 14 x 28 cm
9.8W x 10D x 17.7H in.
25 x 25.5 x 45 cm
DLSR (without grip) up to Nikon® D700 or Canon® 5D with attached standard zoom lens; 3-4 lenses or flash units and accessories; compact tripod; personal items.

11.4W x 5.9D x 10.6H in.
29 x 15 x 27 cm
13.4W x 11D x 18.1H in.
34 x 28 x 46 cm
Pro DSLR with attached zoom lens (up to 70-200mm f/2.8); 4-6 lenses or flash units and accessories; compact tripod; personal items.

About Lowepro

It started with inventive spirit in a small Colorado garage over 40 years ago. Since then, Lowepro's camera bags have been traveling the world, earning the loyalty and admiration of the best photographers, and setting the industry standard for inventive, purpose-built products. Our collections include professional-grade designs for cameras, notebooks, imaging accessories and portable consumer electronics. It is our passion and privilege to provide accessible, comfortable and protective designs for our customers. Lowepro products are available around the globe, for every climate, for every condition. Wherever you go, chances are you'll find us there. To learn more about our inventive spirit, please visit www.lowepro.com.

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