Think Tank Photo Retrospective Press Release


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Think Tank Photo’s New Retrospective™ Soft-sided Camera and Lens Shoulder Bags

Think Tank Photo to Donate A Percentage of Sales to Fifty Crows Foundation

SANTA ROSA, CALIF – Created as an homage to classic photographers such as Henri Cartier-Bresson and Robert Frank, Think Tank Photo has created five soft-sided shoulder bags in its new Retrospective™ series. Designed for the professional photographer that wants to remain inconspicuous in any situation, the three shoulder bags’ and two lens changer bags’ retro look mixes "Old-School" with "New-School" that is a throwback to the days when bags where visually simple but highly functional.

The Retrospective series is made up of two styles: three Retrospective Soft-sided Camera Shoulder Bags and two Retrospective Soft-sided Lens Changer Shoulder Bags. Their soft and supple fabrics conform to the body and feature two color options: Pinestone Cotton Canvas and Black Poly Spun Canvas. And, as with all Think Tank Photo gear, they are filled with innovations for today’s professional photographer.

Think Tank Photo Retrospective 20 - Black

There are three models of Retrospective Camera Shoulder Bags—the Retrospective 10, Retrospective 20, Retrospective 30. Their features include:

Carry a pro size DSLR with zoom lens attached
Accommodate up to a 70-200 f2.8 lens (hood reversed)
Front pockets hold pro size camera bodies (without lenses attached)
Organizer pocket built into main compartment for pens, note pad, batteries, etc.
Seam sealed rain cover included for protection against the elements
Soft, adjustable shoulder strap with cushioned non-slip pad
Hook and Loop “Sound Silencers” on the front flap eliminate noise while opening the bag
Side pockets and side webbing loops for carrying additional accessories
Clear business card holder and removable carrying handle

There are two models Retrospective Lens Changer Shoulder Bags—the Retrospective Lens Changer 2 and the Retrospective Lens Changer 3. Their features include:

Lenses carried in separated compartments for rapid access while changing
Carry two or three lenses plus small accessories
Accommodate up to a 70-200 f2.8 lens (hood reversed)
Organizer built into rear pocket for pens, note pad, batteries, etc.
Seam sealed rain cover included for protection against the elements
Soft, adjustable shoulder strap with cushioned non-slip pad
Hook and Loop “Sound Silencers” on the front flap eliminate noise while opening the bag
Clear business card holder under front flap
Convenient carrying handle

“As camera bag designers and frontline photojournalists, we honor the role of reportage and its influence on photojournalism,” said Doug Murdoch, Think Tank Photo’s president and lead designer. “We understand that photography is more than an assignment or a paycheck, but a way of life and an art form. To quote Cartier-Bresson: ‘To photograph is to hold one's breath, when all faculties converge to capture fleeting reality. It's at that precise moment that mastering an image becomes a great physical and intellectual joy.’”

Think Tank Photo to Support Fifty Crows Foundation

Think Tank Photo is dedicating a percentage of sales of the Retrospective™ line of shoulder bags to Fifty Crows Foundation. Fifty Crows Foundation aims to bridge the gap between venues and distribution mediums for documentary photography, and to encourage public dialogue on the issues raised through the photography.

Andy Patrick, founder and executive director of Fifty Crows Foundation, said, “Fifty Crows Foundation is very excited to be partnering with Think Tank Photo. Their values and ours are aligned, as we both believe that arrestingly real, timely images can be catalysts for education, cultural understanding, and social action. Just as from its inception Think Tank made a commitment to serving the needs of digital photographers, we have embraced new media to unite communities to work together in confronting current social, political, and environmental challenges around the globe.”

Doug Murdoch of Think Tank Photo said, “We live in a time of immense dislocation, where many of the old systems of visual storytelling are being challenged. We need to support organizations such as Fifty Crows Foundation, for it is redefining the means of distributing documentary photography so as to reach a large and diverse public. We invite others to join with us in supporting this vitally important organization.”

To find out more about 50 Crows Foundation and to make a donation, go to: http://www.fiftycrows.org.

# # #

Think Tank Photo Retrospective 10 - Pinestone

Retrospective Specifications:

Retrospective 10
Colors: Pinestone & Black
ID: 12” W x 9.5”H x 6.0”D (30.5 x 24 x 15.2 cm)
OD: 13” W x 10.5” H x 7” D (33 x 26.7 x 17.8 cm)
WEIGHT: 3.0 lbs (1.4 kg)
PRICE: $149.00 (US)

Retrospective 20
Colors: Pinestone & Black
ID: 12” W x 11.75” H x 6.5” D (30.5 x 29.8 x 15.2 cm)
OD: 13” W x 12.5” H x 7” D (33 x 30.5 x 17.8 cm)
WEIGHT: 3.2 lbs (1.5 kg)
PRICE: $159.00 (US)

Retrospective 30
Colors: Pinestone & Black
ID: 15” W x 9.5” H x 6.0” D (40.6 x 24 x 15.2cm)
OD: 16” W x 10.5” H x 7” D (43.2 x 26.7 x 17.8 cm)
WEIGHT: 3.2 lbs (1.5 kg)
PRICE: $179.00 (US)

Retrospective Lens Changer 2
Colors: Pinestone & Black
ID (each lens section): 4.75” Diameter x 10” H (11.5 x 25.5 cm)
OD: 10.25”W x 11.25” H x 5”D (26 x 28.5 x 12.5 cm)
WEIGHT: 1.6 lbs (0.7 kg)
PRICE: $99.00 (US)

Retrospective Lens Changer 3
Colors: Pinestone & Black
ID (each lens section): 4.75” Diameter x 10” H (11.5 x 25.5 cm)
OD: 15” W x 11.75” H x 5” D (38 x 30 x 12.5 cm)
WEIGHT: 2.2 lbs (1.0 kg)
PRICE: $119.00 (US)

You can find the Retrospective in the Think Tank Photo Shoulder Camera Bags section.

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