Datacolor SpyderLensCal Press Release

Datacolor® SpyderLensCal™ Offers Accurate and Repeatable Calibration of DSLR Camera and Lens Combinations

Datacolor SpyderLensCal

New Tool Enables Photographers to Measure and Improve Autofocus Performance

Lawrenceville, NJ and Photokina (Hall 4.1, Booth E010/F019) – September 1, 2010 – Datacolor® (www.datacolor.com), a global leader in color management solutions, today announced the availability of SpyderLensCal™, a reliable method of measuring the focus performance on camera and lens combinations that delivers razor-sharp focusing using modern DSLR autofocus micro-adjustment.

Photographers have enjoyed the benefit of autofocus for 25 years yet many still struggle with its accuracy and repeatability. Until now, lens calibration inaccuracies were corrected by shipping the camera and lenses to the manufacturers for servicing. This can be both costly and time-consuming, with each new lens requiring calibration. By adding the SpyderLensCal to their gear bag, photographers can easily calibrate interchangeable lenses on their own and eliminate the need for service.

Many newer models of popular DSLR cameras have a lens micro calibration feature which requires a reference test system to adjust the autofocus. SpyderLensCal was designed to aid in correcting the autofocus by enabling photographers to store them in custom camera settings on recent DLSR bodies. With the capability to store lens autofocus corrections on recent DSLR cameras, users can easily change from lens to lens without needing to recalibrate.

“Autofocus inaccuracy can exist on even the most high-end lenses, and can negate an entire day’s worth of shooting or other assignments if left unaddressed,” said Christoph Gamper, Vice President, Consumer Business Unit. “Professional photographers today are using a variety of lenses, differing in focus depending on the combination being used with the camera body. The SpyderLensCal gives photographers a tool that allows them to correct discrepancies on their own while improving the quality of their work by increasing the number of usable shots.”

SpyderLensCal’s lightweight and compact design comes with a built-in level and is tri-pod mountable for optimum consistency. Molded in durable, rigid resin, SpyderLensCal is the ultimate hard-wearing and long-lasting accessory, able to handle even the most extreme conditions.

Datacolor SpyderLensCal Folded

Availability and Pricing

SpyderLensCal is available at a suggested list price of $59.00 from www.datacolor.com/spyder or at participating resellers. Pre-orders for the SpyderLensCal begin today with its official worldwide launch to take place at Photokina in Cologne, Germany, from September 21-26, 2010. Datacolor will be demonstrating the SpyderLensCal at Photokina, allowing attendees to calibrate one camera body and lens. An introduction video to SpyderLensCal is available at http://www.youtube.com/watch?v=t-JrUQO_Z5U.

About Datacolor

Datacolor is a global leader in color management solutions and color communication technology. The world's leading brands, manufacturers, creative professionals and consumers have been choosing Datacolor's innovative technology and solutions to consistently achieve the right color for nearly 40 years. A Swiss held company, Datacolor's global presence encompasses a sales, service and support network serving customers in more than 65 countries throughout Europe, the Americas and Asia, along with 13 worldwide operation and production facilities. Industries served include apparel and textile, paint and coatings, automotive, plastics, photography, home theater and others. For more information about Datacolor and its products or services, visit www.datacolor.com.

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