Canon EOS 7DSV (Studio Version) DSLR Camera Press Release

Canon U.S.A. Announces New EOS 7DSV (Studio Version) DSLR Camera With New Optional Canon Barcode Solution To Help Streamline Data Management For Large Scale Environments

New "Locking" Feature is Included in The EOS 7D Studio Version For Administrative Control Over Camera Functionality

LAKE SUCCESS, N.Y., August 17, 2010 - For wedding and portrait photographers, one of the most enjoyable parts of a project is the actual photographic element with the laborious work starting when the time comes to organize files, edit and ultimately provide the finished product. To help make this process less cumbersome, Canon U.S.A. Inc., a leader in digital imaging, today announced the launch of a new EOS 7D Studio Version DSLR Camera, ideal for professional school and event photographers which features four levels of "locking" camera controls for studio environments. In addition to the "locking" feature on the new EOS 7D Studio Version, the Company is also introducing a Canon Barcode Solution, which links customer data directly with the image file so that it can be maintained throughout the entire workflow process, ideal for school photographers, forensic and medical photo workflows.

Canon's new "Locking" EOS 7D Studio Version DSLR allows administrators to disable unwanted features and settings thus providing professional studio operators the comfort of knowing the end result will be both reliable and repeatable. The camera has four different "lock" levels allowing administrators to enable the appropriate level of camera functionality for any studio operation. Custom functionality management is also achieved through each level by unlocking individual features according to operator-specific needs. This complete level of control is guarded by a daily password preventing anyone with a different vision from changing the camera settings and disrupting the overall project and workflow.

"We know professional photographers are constantly searching for ways to simplify the workflow process," said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. "With the addition of the new EOS 7D Studio Version camera, professionals and business owners can be confident that data management will be streamlined and they can focus on the current task at hand."

The new Canon Barcode Solution for the new EOS 7D Studio Version cameras helps to automate the data management required when shooting, processing and delivering images for school photoshoots and other large scale events as well as organizing medical images while maintaining patient anonymity. Once the barcode option is enabled, customer, organizational, patient and/or other data will be embedded directly into the image file's EXIF data by scanning a barcode for easy identification when reviewing the completed work. While shooting, the actual reading of barcodes can be easily managed and, based upon each person's workflow, the critical task of file management is accomplished with less risk of error. Upon completion, a visual confirmation will appear on the camera's rear LCD screen.

The EOS 7D Studio Version kit includes Canon's WFT-E5A unit, which along with an optional barcode reader can scan and seamlessly manage image and customer data through a "wired connection". A wireless system configuration is also possible through Canon's BU-30 Bluetooth adapter further adding to the system's convenience and functionality. Existing WFT-E5A units require a firmware update to work with Barcode functionality. This update will need to be done at a Canon USA Factory Service location if the customer wishes to use a previously purchased WFT-E5A unit. If the customer chooses this option, the ability to read and embed GPS (Global Positioning System) data will no longer function.

Coupled with a new "Locking" EOS 7D Studio Version Digital SLR camera, photographic operations both large and small can ensure reliability and efficient workflow for whomever is using the camera.

The new EOS 7DSV (Studio Version) Barcode Kit (EOS 7DSV and WFT-E5A with firmware change) will carry an estimated selling price of $ $2599. The EOS 7DSV (Studio Version) Body Only will carry an estimated selling price of $1829. Both are available by special order through select Canon authorized dealers.

The following Barcode Scanners are compatible; Honeywell 3800, Honeywell 3820, for scanning via bluetooth and Honeywell 4600, for scanning 1D and 2D barcodes.

All inquiries and questions regarding Canon's EOS 7D Studio Version DSLR or Canon's Barcode Solution can be directed to ProSolutions@cusa.canon.com.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009+, with global revenues of US $35 billion, is listed as number six in the computer industry on Fortune Magazine's World's Most Admired Companies 2010 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Pricing, specifications and availability are subject to change without notice.

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