From Kenko Tokina USA:
Company Name Change
APRIL 1, 2013
THK Photo Products, Inc based in Huntington Beach, CA will formally change it's corporate name to Kenko Tokina USA, Inc effective April 01, 2013.
THK Photo Products, Inc is the USA authorized importer and distributor of Tokina lenses, Hoya filters, Slik tripods and Kenko photo accessories. The company is also a wholly owned subsidiary of Kenko Tokina Co, Ltd of Tokyo Japan. THK Photo Products, Inc is executing this official name change to align itself with the parent company's global marketing strategy.
Mr. Yasumi Suga, president of THK Photo products comments, "We have seen tremendous growth in our core brands over the last 37 years. We are excited about the name change to Kenko Tokina USA because it best reflects our company's identity. As we continue to grow our brands moving forward, this name change will allow our customers to easily identify our company and the brands we distribute.”
Operating as Kenko Tokina USA, Inc, the company will continue to promote, distribute and service it's core brands of products in the USA.
Note: By all accounts, this appears to be a legitimate news story today.