Sony Launches New Instant Savings Program, Summer Trade-In Event
In addition to the cameras and lenses listed below, many Sony accessories and accessory bundles feature instant savings. Browse for the item you are interested in to check for promotion inclusion.
In addition to the instant savings listed below, the Sony Summer Trade-In Event offers a significant bonus for your used gear. Get the details at B&H, and then unload something old.
| Model | Rebate Amount | |
Sony Alpha 7R IV, IVA  | $500.00 | B&H | Adorama | Amazon |
| Sony Alpha 7R III, IIIA | $600.00 | B&H | Adorama | Amazon |
| Sony Alpha 7 IV | $500.00 | B&H | Adorama | Amazon |
| Sony Alpha 7 III | $200.00 | B&H | Adorama | Amazon |
| Sony Alpha 7C | $100.00 | B&H | Adorama | Amazon |
| Sony FE 20mm F1.8 G Lens | $100.00 | B&H | Adorama | Amazon |
| Sony FE 40mm F2.5 G Lens | $50.00 | B&H | Adorama | Amazon |
| Sony FE 50mm F1.2 GM Lens | $100.00 | B&H | Adorama | Amazon |
| Sony FE 50mm F2.5 G Lens | $50.00 | B&H | Adorama | Amazon |
| Sony FE 55mm F1.8 ZA Lens | $100.00 | B&H | Adorama | Amazon |
| Sony FE 12-24mm F2.8 GM Lens | $100.00 | B&H | Adorama | Amazon |
| Sony FE 24-70mm F2.8 GM Lens | $200.00 | B&H | Adorama | Amazon |
| Sony FE 24-70mm F4 ZA OSS Lens | $200.00 | B&H | Adorama | Amazon |
| Sony FE 24-240mm F3.5-6.3 OSS Lens | $100.00 | B&H | Adorama | Amazon |
| Sony FE 70-300mm F4.5-5.6 G OSS Lens | $100.00 | B&H | Adorama | Amazon |
| Sony FE 200-600mm F5.6-6.3 G OSS Lens | $100.00 | B&H | Adorama | Amazon |
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- Used Gear Just Arriving at B&H: Canon EOS R5, EF 16-35mm f/2.8 L III, TS-E 50mm f/2.8, EF 300mm f/2.8L IS II, EF 600mm f/4L IS II; New R5 C In Stock
- Adorama Deals of the Day: SanDisk Extreme PRO 256GB and 512GB CFexpress Type-B Memory Cards – Only $229.99 and $429.99 (Save $170.00)
- Used Gear In Stock at B&H: Sony FE 24-70mm F2.8 GM II Lens, Canon EOS R5 C, Sony a7 IV, RRS TVC-24 MK2 and TFC-24 MK2 Tripods
- The Canon EOS R3 is In Stock at Canon USA!
- Just Posted: Sony FE 24-70mm F2.8 GM II Lens Review
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