Introducing Calibrite Photo Solutions Powered by X-Rite

From X-Rite: Introducing Calibrite Photo Solutions Powered by X-Rite

X-Rite partners with Calibrite to serve the global photo, video and content creation markets.

Grand Rapids MI, North White Plains NY, Birmingham UK, July 1st, 2021 - Today, X-Rite Incorporated and Calibrite announce their partnership to transition the X-Rite photo and video portfolio to Calibrite, a newly formed company dedicated to servicing the color management needs of the photo, video, and content creation markets. Calibrite will collaborate with X-Rite on product development and take direct global control of the packaging, distribution, and marketing of X-Rite photo solutions. The new Calibrite suite of products will be powered by X-Rite technology.

For decades, X-Rite led the market for color management products in the photo and video industries and developed a range of award-winning products, including color targets and calibration devices. As part of a strategic change, X-Rite decided the photo and video market would be best served through a dedicated partner solely focused on the unique needs of photographers and filmmakers.

Calibrite was formed by a group of passionate investors who worked with X-Rite in the photo and video markets for more than 20 years. Calibrite will continue to provide industry-leading solutions for photographers, filmmakers, designers, and content creators who demand the very best tools for working with color. The Calibrite team is committed to building upon X-Rite’s products and legacy while adding a heightened level of education, inspiration, and customer support.

Powered by X-Rite

Under the agreement, Calibrite will license core technologies from X-Rite. X-Rite will manufacture the devices for monitor and printer calibration and provide color materials from the Munsell Lab for ColorChecker targets. This is intended to ensure Calibrite customers will receive the same level of quality and innovation X-Rite photo customers have enjoyed for decades.

Innovation by Calibrite

The team at Calibrite remains dedicated to an extensive research and development program that will result in upgrades and new products covering monitor, printer, camera, scanner, and projector calibration. Calibrite will collaborate with X-Rite color scientists to develop solutions that evolve with the speed of technology.

Calibrite ColorChecker Name

All of Calibrite’s products should look familiar. X-Rite i1Display and i1Studio devices and the full range of ColorChecker targets will now be rebranded under the Calibrite ColorChecker name.

Calibrite Global Distribution

X-Rite’s distributors, MAC Group in North America and LUMESCA Group in Europe, the Middle East and Africa, are appointed by Calibrite as exclusive Calibrite distributors in those territories. There is a seamless transition for their customers to the new Calibrite product range. Calibrite has agreements with other X-Rite photo and video distributors in the Asia-Pacific region and is actively seeking new partnerships for territories that are not currently covered.

Support for Current X-Rite Customers

Calibrite is providing global support for all existing X-Rite photo and video customers and honoring warranties for products previously sold by X-Rite. Customer support is provided via a dedicated support portal on www.calibrite.com with technical specialists responding to support requests by email or phone. Calibrite maintains access to X-Rite’s massive library of customer support documents.

Calibrite-branded items are available for order at B&H.