From Canon USA:
DEVELOPING NEWS: CANON ANNOUNCES THAT THE POWERFUL PROFESSIONAL FULL-FRAME EOS R3 MIRRORLESS CAMERA IS ON ITS WAY
The Company Is Also Welcoming Three New RF Lenses: The Canon RF100mm F2.8 L Macro IS USM, RF400mm F2.8 L IS USM and RF600mm F4L IS USM
MELVILLE, NY, April 14, 2021 - Canon U.S.A. Inc., a leader in digital imaging solutions, today announced that its parent company, Canon Inc., is developing a new, high-performance professional camera — the Canon EOS R3*. When it arrives, the EOS R3 will be an outstanding complement to the three new RF lenses the company also introduced today — The Canon RF 100mm F2.8 L Macro IS USM, RF400mm F2.8 L IS USM and RF600mm F4 L IS USM.
“The development of the Canon EOS R3 and the launch of the new RF lenses are the latest testament to the company’s commitment to professional still and video image and content creators,” said Tatsuro “Tony” Kano, executive vice president and general manager of Canon U.S.A.’s Imaging Technologies & Communications Group. “When the camera becomes available, it will pair well with each of the new RF lenses announced today. Canon is excited to share this news today, and we look forward to seeing the images captured with the new RF lenses and upcoming EOS R3.”
Under Development - The Canon EOS R3
The Canon EOS R3 will join the current lineup of EOS R full-frame mirrorless series cameras. This camera will usher in a new category to the EOS R system, positioned squarely between the EOS R5 and EOS-1D X Mark III cameras. The camera will put great emphasis on superb AF performance and speed, with fast-moving subjects. It is being designed to meet the reliability and durability demands of professionals, even when working in challenging conditions.
At the heart of the EOS R3 camera’s performance will be an EOS camera first, a Canon-developed, full-frame stacked CMOS sensor with a back-illuminated design, providing substantially faster read-out speeds during still-imaging recording. This completely new sensor is designed to produce less “rolling shutter” distortion during Electronic Shutter operation and offer continuous Electronic Shutter still-image shooting at speeds up to 30 fps — with full Dual Pixel CMOS AF and auto exposure1.
The AF system will leverage technology and performance from the well-received EOS R5 and EOS R6 cameras, using Deep Learning technology to further enhance eye and body detection for even better performance during portrait and action-type shooting. In addition, the EOS R3’s subject detection AF will offer new recognizable subjects for its AF system, bolstering its focusing capabilities during challenging shooting conditions.
The Electronic Viewfinder of the EOS R3 will offer photographers the ability to select the initial area for AF tracking by simply looking directly at the viewfinder location where they want to begin AF. With Eye Control AF2 and Servo AF activated, the camera will focus on and track moving subjects at that location in the frame. When Face Detect + Tracking is active, the camera will continue to follow moving subjects around the entire active AF area.
The camera body will be entirely new and accentuates the camera’s high-performance design. It’s a one-piece design, integrating the body with a vertical grip section. The weather and dust-resistance will be equivalent to that of EOS-1D class cameras — an essential consideration for nature, wildlife, sports and photojournalism content creators working in extreme conditions. In addition, news photojournalists will be excited to add the Mobile File Transmitter application for iOS and Android devices that will be available.
Full details of all the EOS R3’s features and specifications will be provided at the time of its formal announcement*.
From Up-Close To Far Away, New Canon RF Lenses Have You Covered
The Canon RF100mm F2.8 L Macro IS USM lens is not only Canon’s first RF lens designed specifically for macro photography, but also the world’s first3 medium telephoto macro lens with a maximum magnification of 1.4x. The new lens, designed for both advanced photo enthusiasts and professionals, takes macro photography expression to the next level with the introduction of a spherical aberration (SA) control ring. The SA control ring allows users to change the character and appearance of the bokeh and obtain a softer focus effect with a simple turning of the ring to the desired result. Additional features of the Canon RF100mm F2.8L Macro IS USM include:
The Canon RF400mm F2.8L IS USM and Canon RF600mm F4L IS USM are both designed to be optically identical to their EF counterparts. The RF400mm and RF600mm weigh in at 6.37 and 6.81 pounds with a minimum focusing distance of 8.2 and 13.8 feet, respectively. Both lenses share many of the same critical features that help professional high-end super-telephoto lenses stand out from the crowd. Those features include:
Canon RF Lenses Pricing and Availability
The Canon RF100mm F2.8 L Macro IS USM, Canon RF400mm F2.8 L IS USM and Canon RF600mm F4L IS USM are scheduled to be available in July 2021 for an estimated retail price of $1,399.00, $11,999.00 and $12,999.00, respectively*.
Get in the front of the line!
* Specifications and availability are subject to change without notice.
1 Continuous shooting speed may decrease, depending upon lens in use, and shooting conditions.
2 Eye Control AF may not be available, depending upon differences with individual users, or the shooting environment. In addition, Eye Control AF may not be possible with certain sunglasses, mirror sunglasses, hard contact lenses, or bifocal eyeglass lenses.
3 As an autofocus interchangeable lens for full-frame mirrorless cameras. Canon survey as of April 14, 2021.
4 Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS R camera.
5 Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS R5 camera.
6 Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS R camera.