Why Canon's Broadcast Lenses Cost More than the Average Home

In 2017, the median home price in America was $199,200. The UHD DIGISUPER 86, one of several Canon broadcast lens models being used to cover the Olympic Games in PyeongChang, South Korea, will set you back about 12% more than that – a staggering $222,980.

So why do Canon's 4K broadcast lenses cost so much? Popular Science recently explored that question, and you can find out the answer in their recently published article.