Should Manfrotto Take Credit for Creating the XUME Filter System?


 
In the video above, the first line the narrorator says is, "Manfrotto's created the XUME system, a revolutionary way of attaching filters to lenses." The only problem is, the way I see it, they didn't actually create the XUME system. Instead, they acquired the XUME brand in September 2016, which had already been on the market for at least 5 years. And let me be clear, there's nothing wrong with acquiring a company's technologies so that you can market them along with your own product portfolio. However, taking credit for the invention is... a bit tacky, in my opinion.
 
Regardless of who created the system, the now-Manfrotto-branded XUME filter products are quite intriguing, potentially saving you some time and frustration in the field when switching between filters. [Sean]
 
B&H carries Manfrotto XUME products.
 
What are your thoughts? Would it make a difference if Manfrotto hired the inventor of the XUME system when it acquired the company? Let us know in the comments.
Posted: 1/24/2018 8:55:36 AM CT   Posted By: Sean
Category: Manfrotto News
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