SIGMA Announces Launch of its First Web Magazine – “SEIN Online”

SIGMA Corporation is proud to announce the launch of its first online magazine, SEIN Online. The magazine launches today, January 24, 2018, and can be found at the following address: sigma-sein.com/en

SEIN Online is an original web magazine created by SIGMA, manufacturer of digital cameras and interchangeable lenses for creative artists. The magazine’s aim is to share with its readers our passion and respect for visual culture and the art of photography, highlight our unique approach to manufacturing, and introduce the challenges and innovative ideas involved in our continuous quest to create the world’s best optical instruments.

Available in English

SEIN Online succeeds SEIN, a quarterly print magazine we started in 2014 to great success. In addition to the content already created for the printed SEIN our newly launched web magazine SEIN Online will see new categories and a constant addition of new articles in English and Japanese each month.

Original content capturing the heart of photography culture & expressing our brand philosophy

SEIN Online’s central theme can be summed up as “Life with photography, Scenes with SIGMA”. Employing a variety of forms — interviews, essays, special features and more — we aim to explore the joy and depth of taking photographs, of actively looking at the world. We aim to introduce our readers to new and fresh ways of thinking and imagining, and to illustrate SIGMA’s constant pursuit of innovative optical equipment of the highest quality.

Regular updates & new Instagram account

SEIN Online will be updated with new content four to five times each month, consisting of both newly created articles as well as material from SEIN’s archives.

Additionally, SIGMA launches an official SEIN Online Instagram account in order to further improve the reach and accessibility of SEIN Online’s content. We also plan to collaborate with other sites and services both in and outside of Japan.