CEO at 3 Legged Thing Explains Why Things Cost What They Do

In a recent blog post on LinkedIn, CEO of 3 Legged Thing Danny Lenihan explains why their new product – the QR11-LC Universal L-Bracket – costs $49.99 while competing products from China cost significantly less. He also goes on to explain the impact of widespread intellectual property theft on the photographic accessory market (as well as other industries).
 
From LinkedIn:
In the last couple of weeks my little brand, 3 Legged Thing, launched a brand new Universal L Bracket - the QR11. For the most part, the response has been overwhelmingly positive.
 
Then, somebody sent me a link to a well known forum, where a conversation had started about the press release for the QR11. The comments were almost wholly negative with more than one contributor stating “You can buy this from **insert website name** for $7? or “I got one from China for $5 and it works just fine”.
 
Fantastic. What you actually did is perpetuate a cycle of intellectual property theft, and put your own equipment at risk by using something that has zero accountability, or any certification, made with unknown materials, in a factory where you have no idea what the conditions are like. That’s what you did. I’ll take you through it, step by step, so you can understand.
Read the entire article on LinkedIn.
Posted: 7/25/2017 11:13:12 AM CT   Posted By: Sean
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