Tamron 35 & 45mm f/1.8 VCs Win Red Dot & IF Design Awards

From Tamron:

April 28, 2016, Commack, New York – Tamron Co., Ltd., a leading manufacturer of optics for diverse applications, announces that its SP 35mm F/1.8 Di VC USD (Model F012), a fast aperture wide-angle lens, and SP 45mm F/1.8 Di VC USD (Model F013), a fast aperture standard lens, both of which were launched in September 2015 as lenses compatible with full-frame DSLR cameras, have now won the "iF Design Award 2016" and the "Red Dot Award: Product Design 2016."

Design Concepts of the Products that Won These Prestigious Awards

  • Product design with maximum emphasis on the human interface in order to achieve the ultimate in functional beauty
    While the lens is constructed with the absolutely most modern technologies inside, the exterior is articulated to offer the best possible comfort and confidence under a product design philosophy of "Human Touch." Organically composed lines and patterns on the barrel produce subtle changes in its appearance by reflecting ambient light on the surface. Metal-based barrel materials provide a pleasant feeling of comfort, high quality and durability, fitting firmly in the hands of the photographer. Design of the front face of the lens is also taken into consideration so that it is not intimidating.
  • Brand ring and SP emblem
    A brand ring that's tinted "Luminous Gold" adorns the lens just above the lens mount. On one side of the lens barrel there is an SP emblem in the same luxurious color.
  • Design of distance and aperture scales
    The window over the distance scale has been enlarged by 20% to maximize visibility and legibility. Font style of the characters and numbers has been newly developed to enhance the legibility as a critical element of the overall product design.
  • Switches with optimized geometric shape and tactile feedback
    The geometric shape and sliding torque of the AF/MF change-over and VC On/Off switches have been configured and engineered to deliver the utmost comfort with secured operational feedback.
  • Lens hood and caps
    To complete the lens product design, accessories such as the lens hood and caps for front and rear have been totally redesigned as well. Attaching and removing the lens hood has been fine-tuned by optimizing the connection interface to render both secure seating and durability.

B&H carries the Tamron 35mm f/1.8 Di VC USD and 45mm f/1.8 Di VC USD lenses.

Posted: 4/28/2016 6:43:55 AM CT   Posted By: Sean
Posted to: Canon News, Sony News    Category: Tamron News
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