Have you seen the Canon EF 70-200mm f/4.0 L IS USM Lens Travel Mug? Canon Canada was using them for promotional purposes at the 2010 Winter Olympics. Here is a video from one lucky mug owner:
Of course, we all want one. The good news is that these will become available for purchase - at least in Canada (now sold out). (thanks Christian)
Henrys still has them available for preorder. I would skip the extended warranty on this one. (thanks Scott)
I wonder if the Canon Mini Cooper will be available for purchase.