Confirmed: Photoflex is Indeed Out of Business

Yesterday we posted the news that Photoflex was closing its doors after 30 years in the photo lighting/accessory industry. As it was April Fool's day, we weren't 100% sure if the information listed on Photoflex's website was legitimate or just a prank.

Why were we not sure? Primarily because Photoflex had rented a booth at the Photography Show which ended March 24. Why would a business bother marketing at an event if the business was just about to go under? Another reason to question the closing was that Photoflex had announced a new partnership with distributor Flaghead Photographic Ltd at the beginning of last month.

Today we can confirm that Photoflex is indeed out of business. Yesterday evening I talked with Nan Corber, a paralegal with Binder & Malter LLP (a lawfirm specializing in bankruptcies) who confirmed that Photoflex – a client of theirs – is no longer in business.

However, all hope is not lost. After talking with Nan I received an email from Photoflex that read:

"Yes we are closed however hopeful that the brand will live on with a new owner. Stay tuned as there will likely be a post on the website should that occur."