If you use your photography equipment long enough, you will undoubtedly be put into a situation that compromises an upcoming planned shoot. Accidental drops and water submersion are two likely scenarios that can leave you without a camera and/or lens when you may need it most.
That's why Canon is highlighting their Canon Professional Services (CPS) in this series of promotional videos, "Support Matters."
In each case, CPS stepped up to the plate when a photographer/videographer needed them most.
On a personal note, both Bryan and I are CPS members
and we have called them on several occasions. In every case, we found a friendly, knowledgeable, helpful person on the other end of the line. CPS has earned a great reputation among professional photographers and this series is a good demonstration as to why.
Check out the entire video series on http://supportmatters.pro.usa.canon.com/