Lowepro Press Release:
Petaluma, CA – DayMen Group, manufacturer and leading distributor of high-quality imaging, laptop and other electronic protective accessory brands, is pleased to announce it has reached an agreement to acquire Joby.
Joby is the San Francisco-based manufacturer of iconic photo, mobile and lighting products that inspire the creative and active lifestyle, including the award-winning GorillaPod line of flexible tripods.
"DayMen will bring its extensive distribution network and our history of building great brands to the Joby line of products," said Gil Roberts, DayMen CEO. "DayMen and Joby are built on a shared passion for creativity, superior functionality and constant innovation. Together, we can accelerate the growth of our business and build the global presence of our Lowepro, Acme Made and Joby brands, as well as the many outstanding third-party brands we distribute around the world."
DayMen has been distributing Joby in Canada since 2007 and Australia since 2008. Since it was founded over six years ago, Joby has grown from a start-up to a company with distribution in over 65 countries.
Forrest Baringer-Jones, Joby CEO said, "When we introduced our best-selling GorillaPod for sale in 2006 we were able to redefine the way photographers capture images. Since then, we’ve developed a number of great products to thrill our customers including new lines related to lighting and mobile accessories. The acquisition by DayMen gives Joby a great opportunity to expand both our distribution network and our product line."
"I am incredibly proud of the team we have built, the products we have developed, and the customer and distributor relationships we have forged," said JoeBen Bevirt, Joby’s founder. "I am excited for the tremendous opportunity DayMen has provided for Joby to continue to grow."
Read more at the Joby blog