Tamron USA Debuts Mobile Website

TAMRON DEBUTS NEW MOBILE WEBSITE FOR SMARTPHONE USERS

Eyeing shopping trends, Smartphone technologies and consumer preferences, Tamron USA Inc. connects interested photo enthusiasts and Tamron authorized retailers with tailored messaging

June 1, 2011, Commack, NY —Tamron USA, Inc. today announced the release of its new mobile website, available on all Smartphones and mobile devices. Typing www.tamron-usa.com into a Smartphone browser automatically loads the new website, designed to deliver timely product information and more, with content optimized for readability on compact devices. With GPS-enabled Smartphones, participating Tamron fans can now find Tamron authorized retailers, see information for local events, receive special promotional alerts, download rebate savings information and more.

“Earlier this year, Verizon executives said 26 percent of the phones on their network are Smartphones, but they expect that number to pass 50 percent before the year is out,” said Stacie Errera, Chief Marketing Officer at Tamron USA Inc. “The trend for consumers to leverage their mobile connectivity to gather product information, compare prices, learn about promotional offers from manufacturers and retailers and consider both peer and expert product reviews while shopping, is growing steadily. It made perfect sense for Tamron to provide its customers with a streamlined mobile website that better enables our customers to stay connected with Tamron.”

Mobile Messaging Option

Research supports also that a growing number of consumers are eager to be alerted about brand and/or retailer-specific events via their Smartphone, which goes hand-in-hand with Tamron’s passion for educating consumers about digital photography. Keeping customers instantly informed about educational events in their area, photo contests, new products and more provides photo enthusiasts with useful information that they have opted to receive. Opting in is as simple as texting TAMRON to 80802 or submitting your information at tamron-usa.com. To receive even more individualized messaging about local events and Tamron specials, submit your profile directly at http://moblico.com/tamron/m/register.php. Of course, Tamron USA Inc. adheres strictly to policies that both respect and protect customer privacy. The mobile messaging opt-in system lets users choose or modify personal content preferences.

Local Deal and Event Information Right on Your Phone

In addition, Tamron has made it possible for participating Authorized Retailers to make their local promotional offers and event information available via the mobile website, giving customers fresh information to make their shopping a better informed experience. Local information within 50 miles of the user’s GPS coordinates is automatically displayed with GPS-enabled phones, or users can type in a ZIP Code to see information within 50 miles of the entered area.

Customers wanting to connect with Tamron are invited to visit tamron-usa.com via their Smartphone. The website most appropriate for the device will automatically be loaded into the browser.

About TAMRON

Tamron is a recognized leader in the manufacture of precision optics, offering a broad selection of meticulously engineered interchangeable lenses for professional photographers and photo enthusiasts. Founded in 1950, Tamron’s passion for innovation brought forth the groundbreaking development of mass-produced hybrid Aspherical elements, giving way to enormously popular compact, wide-range zoom lenses. Dynamic research and development, committed to advanced optical engineering, has produced a stream of award-winning Tamron lenses and defined the All-in-One zoom lens category, exemplified by 2010’s 18-270mm Di II VC PZD. Astonishingly compact and lightweight, this 15X zoom features proprietary VC (Vibration Compensation) technology, effectively counteracting image-degrading blur caused by camera shake along with a fast, quiet PZD (Piezo Drive) autofocus mechanism. Tamron lenses deliver a superb fusion of performance and value, enabling today’s high-resolution digital SLR cameras to perform at their peak.

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