Redrock Micro Redrock|Ops Press Release

PRESS RELEASE

Sept 1 2010

Redrock Micro Brings Redrock|ops to Light: a New Concept in Cinema Rigs

Redrock Micro Redrock|Ops

Camo-style camera rigs for video DSLR cameras fuse form, style

Hollywood, CA - Redrock Micro, the recognized leader in affordable professional-quality cinema accessories, today announced the new Redrock|ops line of accessories and rigs for video DSLR cameras. The Redrock|ops line is an entirely new concept in cinema equipment that fuses the durability of professional cinema equipment with modern camouflage styling.

Redrock|ops rigs are limited edition versions of existing Redrock cinema rigs that employ a camouflage coating on the rigs. The camouflage coating is a chemical process that infuses the patterns into the materials, resulting in gear that is both attractive and wear resistant. In addition the professional matted finish is "movie set safe" and does not reflect any light.

The first Redrock|ops rig delivered was a modified Field Cinema Deluxe Bundle handed to Shane Hurlbut, ASC at the Hurlbut Visual's DSLR Bootcamp. The Bootcamp is a first-ever of its kind to teach high-end filmmaking techniques using HDSLR to all-comers during an intensive weekend-long seminar (for more information see hdslrbootcamp.com).

"I love the idea of the Redrock|ops rigs," said Mr. Hurlbut. "The rig embodies the style of shooting I love to do: rugged, down-and-dirty, out-of-the-ordinary."

"Redrock|ops was developed in response to the growing interest of filmmakers to personalize their equipment," said James Hurd, Chief Revolutionary for Redrock Micro. "In addition to the obvious use for camouflage and outdoors shooting, filmmakers want to infuse a sense of style to their own equipment. The response has already been overwhelmingly positive."

Redrock Micro Redrock|Ops

Pricing and Availability

Redrock|ops rigs are currently available directly from Redrock Micro's online store and are priced at a slight premium over standard versions of the rigs. Due to the already high demand and limited edition, Redrock|ops rigs have a delivery lead time. More details and ordering can be found at Redrockmicro.com/ops

About Redrock Micro

Redrock Micro revolutionized independent film production in the early 2000s with the M2 Encore cinema lens adapter, and reinvented digital filmmaking in 2008 with HDSLR cinema rigs and accessories. Today, Redrock Micro continues to lead the industry in innovation with its award-winning depth-of-field adapters, support rigs, focus controllers, and advanced cinema accessories. More information can always be found at redrockmicro.com.

About Shane Hurlbut

SHANE HURLBUT, ASC is an accomplished cinematographer who graduated from Emerson College with a Bachelor of Arts in Film. The American Society of Cinematographers (ASC) nominated Hurlbut's first feature, The Rat Pack, directed by Rob Cohen, for Best Cinematography in the category of Motion Picture, Miniseries or Pilot Television. Hurlbut recently finished shooting the feature "Men of Valor," which details the covert operations of the US Navy SEALS. Directed by Scott Waugh and Mike McCoy for Bandito Brothers and Legendary Pictures, this highly anticipated film was shot primarily on the Canon 5D Mark II camera and will be the first HDSLR full-length feature released by a major studio.

Hurlbut's versatility, passion, work ethic and expertise give him the opportunity to work within any production budget. Of the 15 features Hurlbut has lensed, "Terminator: Salvation," directed by McG, was the largest in scope and marked a visual reinvention of the Terminator franchise. Hurlbut and McG first collaborated on the sports genre film "We Are Marshall"; that film showcased the true events following a plane crash at Marshall University in West Virginia. "The Greatest Game Ever Played," directed by Bill Paxton, was a period golf story that incorporated new age camera movement to jazz up the typically laconic sport. "Drumline," directed by Charles Stone III, featured college show-style marching bands in the south competing for the Bayou Classic.