Manfrotto Distribution Press Release


Manfrotto Distribution Logo

Bogen Imaging Rebrands Internationally as Manfrotto Distribution

Jan 07, 2010 08:30 ET

Global Realignment Allows Industry Leader to Better Serve the Expanding Imaging Market

RAMSEY, NJ--(Marketwire - January 7, 2010) - Bogen Imaging Inc., a wholly owned subsidiary of the Vitec Group's Imaging and Staging Division, and leading global distributor of premium photo and video support products and accessories, has undertaken a strategic realignment designed to bolster the company's B2B efforts. As part of the realignment, the company announced that it will operate under the name Manfrotto Distribution. Operating as Manfrotto Distribution will bolster brand recognition for the organization on an international level, and will further strengthen and enhance the company's longstanding partnerships worldwide.

"This is a critical next step in our company's ongoing mission to deliver the 'World's Best Accessories Around the Camera,'" said Paul Wild, President of Manfrotto Distribution in the United States. "Manfrotto is our organization's 'power brand,' one that resonates with photo and video enthusiasts all over the world. Not only does it resonate, but it's synonymous with quality, reliability and performance. These are qualities represented in every product that we distribute, and which define the organization itself. As such, rebranding the entire global organization under the Manfrotto umbrella better reflects our core values and mission, and puts us in a position to more effectively target new channels in which we look to expand and grow."

Bogen Imaging has long been a staple in the photo and video arenas, priding itself on its extensive network of trusted specialty dealers and array of top-quality brands which are among the most revered and sought after in the industry. As the company looks to grow, providing its partners with the tools and resources necessary to more effectively market the products which they sell has become a top-priority. This realignment will enhance the company's dealer network with an expanded range of products developed to specifically target new emerging channels, as well as with a more robust and improved set of marketing tools which can be easily accessed and customized per their individual needs. The company will also strengthen the marketing efforts and resources behind each of the individual brands it distributes, supporting each with its own dedicated Web site where end-users can be directed for additional information and support, as opposed to filtering all inquiries through a Manfrotto Distribution portal.

"A sector of the digital imaging industry which our organization recognizes as a tremendous area for growth is the emerging hybrid category of digital cameras," added Mr. Wild. "By leveraging our 'power brand,' Manfrotto Distribution will be able to streamline its resources in R&D and marketing to bring forth new and exciting solutions that our extensive dealer network can utilize to target this specific new category. This growth and expansion will take place in tandem with our continued focus on our core customers in the enthusiast and professional photographic, video and lighting markets."

All Bogen Imaging international locations in the United States, United Kingdom, Italy, France, Germany and Japan will join together in executing this cohesive strategy, each officially transitioning to Manfrotto Distribution effective as of January 1, 2010.

For additional information, please visit www.manfrottodistribution.us

About Manfrotto Distribution

Manfrotto Distribution, Inc. is a leading distributor of key accessories brands for the photographic, video, cine and lighting production markets. Manfrotto Distribution is an international company within the Imaging Division of the Vitec Group, which owns the following leading international brands: Manfrotto, Gitzo, Kata, National Geographic Bags and Tripods, Avenger, and I.F.F. As the exclusive US distributor of Metz, Gossen, Elinchrom, Lastolite, Reflecmedia, Formatt Filters, and Rotatrim, Manfrotto Distribution offers the most complete range of exceptional camera and lighting accessories in the business. The Manfrotto Distribution international network covers the USA, Germany, France, Italy, UK and Japan.

Bryan Recommends
Support us by clicking here to start your B&H shopping experience!   Using this link to make your purchase supports this site

Using this link to make your purchase supports this site

Using this link to place your DigitalRev order supports this site.
News By Category

Canon News  |  Nikon News

Company News
ACDSee News   Adobe News   Apple News   Arca Swiss News   Datacolor News   Delkin News   DxO News   ExpoImaging News   Gitzo News   Hoya News   Kingston News   Kirk Enterprises News   Lastolite News   Lensbaby News   Lexar News   Manfrotto News   Metz News   Microsoft News   Lowepro News   Phase One News   Photogenic News   PhotoShelter News   PocketWizard News   Redrock Micro News   Rode News   Samyang News   SanDisk News   Schneider Kreuznach News   Sigma News   Tamron News   Tenba News   Think Tank Photo News   THK Photo Products News   Tokina News   X-Rite News   Zeiss News  

Review News
Canon DSLR Camera Review News
Canon Lens Review News
Nikon Lens Review News
Sigma Lens Review News
Tamron Lens Review News
Tokina Lens Review News
Zeiss Lens Review News
Canon Flash Review News
Photography Accessory Review News
Canon Camera Accessory Review News
Camera Case and Backpack Review News

Site Content
Lens Comparison Tools
Photography Locations
Photography Tips
Camera & Lens Recommendations

Deals & Shopping News
Photography Deals   (No Photography Deals)
Canon Deals   Nikon Deals   Sigma Deals   Tamron Deals   Tokina Deals   Memory Card Deals   Adobe Deals   Lowepro Deals   Think Tank Photo Deals
In Stock Notices   Canon Preorders   Nikon Preorders
Canon Refurbished Cameras and Lenses
Nikon Refurbished Cameras and Lenses
Canon Camera and Lens Rebates
Nikon Camera and Lens Rebates
Tamron Lens Rebates

Canon-Specific News
Canon Announcements
Canon Firmware Updates
Canon Service Notices
Canon Owners Manuals
Canon Financial Results
Canon Milestones
Canon Professional Services CPS
Canon Cinema EOS
Canon USA News
Canon Canada News
Canon UK News
Canon AU News
Canon Digital Photo Professional

Nikon-Specific News
Nikon Announcements
Nikon Firmware Updates
Nikon Owners Manuals
Nikon Financial Results
Nikon Professional Services NPS
Nikon Capture NX
Nikon ViewNX
Nikon Camera Control Pro

Other News
DSLR Camera Training   Photography-Shows   HDSLR   Used Camera Gear   Contests  


Please support this site by using the links provided throughout the site to make your purchases
Support us by clicking here to start your B&H shopping experience!
Using this link to make your purchase supports this site
 
Using this link to make your purchase supports this site
Using this link to place your ThinkTank Photo order supports this site. Should your order total more than $50.00, Think Tank Photo will send you a free gift with your order if this link is used
 
Using this link to place your Beach Camera order supports this site.
Canon Refurbished:
B&H Photo
Adorama
Canon Store (DSLRs)
Canon Store (Lenses & Flashes)
 
Fund New: Sell the Used:
Sell Used Gear at B&H Photo
(learn more)
Lensbaby

Help | Contact Us | Terms of Use | © 2013 The Digital Picture, LLC | Bryan Carnathan | "Powered By Christ!"