Datacolor SpyderCheckr™, SpyderCheckr Pro™ Color Reference Solution

Offers Photographers Precise Color Balance Throughout Digital Workflow

Datacolor SpyderCheckr

Lawrenceville, NJ and Photokina (Hall 4.1, Booth E010/F019) – September 21, 2010 – Datacolor® (www.datacolor.com), a global leader in color management solutions, today introduced SpyderCheckr™, a new color reference tool that allows photographers to obtain consistent, accurate color within a standard RAW processing workflow, perform precision in-camera white balance, create custom camera calibration and record known color references. SpyderCheckr features 48 scientifically engineered color patches in a wide range of spectrally neutral colors and user-friendly profiling software that enables photographers to achieve consistent, predictable color control from capture to edit.

Datacolor SpyderCheckr captures accurate color when shooting and delivers results effortlessly into a photographer’s digital workflow with RAW import software. With high-consistency standardized color patches and easy-to-use calibration software that allows photographers to create custom camera profiles, SpyderCheckr decreases post production time by eliminating trial and error color adjustment. By correcting color automatically as part of the image import workflow, the SpyderCheckr takes the guesswork out of precision color balancing.

“Every camera make and model records color in a different way, so an easy-to-use color reference tool is vital to account for these variations,” said Christoph Gamper, Vice President, Consumer Business Unit. “By adding color management with SpyderCheckr into the capture state of a digital workflow, photographers can guarantee consistency and accuracy from day-to-day as well as from camera to camera.”

Features of the Datacolor SpyderCheckr include:

Consistent color control for RAW workflow, giving a color standard for any camera and decreasing post production time
Neutral gray target and gray ramp for in-camera white balance and visual neutrality
Extensive skin tone samples for portrait and fashion photography
Durable, eco-friendly self-casing construction for easy transport and field use, with replaceable targets, first-in-class tripod mount and an innovative built-in fade strip indicator that issues a warning when target inserts need replacing
Easy-to-use software that interacts with Adobe Lightroom, Photoshop, Elements and Camera RAW to produce calibration presets that fit directly into a digital workflow

“Using SpyderCheckr I am now able to create accurate calibrations for each of my camera bodies, assuring that my RAW import software will interpret the color data with the truest color rendition,” said professional photographer John Blaustein. “With its intuitive user interface, calibrations can be generated in less than five minutes, allowing me to easily modify the camera calibration to suit my particular needs”

Also introduced today is the Datacolor SpyderCheckrPro, a bundle package that includes the SpyderCheckr along with the Datacolor SpyderCube for capturing custom white balance, neutrality data from multiple light sources and correcting highlight and shadow details. This pocket size RAW calibration tool eliminates the need for traditional 18% gray cards and includes a Black Trap for shadow detail control for absolute black and white. Together, SpyderCheckr and SpyderCube offer a comprehensive solution for camera and scene color control.

Availability and Pricing

Datacolor SpyderCheckr and SpyderCheckr Pro are available at a suggested list price of $129.00 and $169.00 respectively from www.datacolor.com/spyder or at participating resellers. Pre-orders for SpyderCheckr and SpyderCheckr Pro begin today with its official worldwide launch to take place at Photokina in Cologne, Germany, from September 21-26, 2010. An introduction video to SpyderCheckr is available at www.youtube.com/watch?v=KV7k5_f3eM8w.

About Datacolor

Datacolor is a global leader in color management solutions and color communication technology. The world's leading brands, manufacturers, creative professionals and consumers have been choosing Datacolor's innovative technology and solutions to consistently achieve the right color for nearly 40 years. A Swiss held company, Datacolor's global presence encompasses a sales, service and support network serving customers in more than 65 countries throughout Europe, the Americas and Asia, along with 13 worldwide operation and production facilities. Industries served include apparel and textile, paint and coatings, automotive, plastics, photography, home theater and others. For more information about Datacolor and its products or services, visit www.datacolor.com.

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