Canon Why Do You Love Football Challenge 2010

CANON U.S.A., THE PRO FOOTBALL HALL OF FAME AND ARCHIE MANNING ASK FOOTBALL FANS TO TAKE THEIR BEST SHOT FOR CANON’S “WHY DO YOU LOVE FOOTBALL?” PHOTO CHALLENGE

Top Adult and Teen Photographers Earn Trip to Super Bowl XLV with Winning Photo Displayed in the Pro Football Hall of Fame

LAKE SUCCESS, N.Y., September 2, 2010 – Kicking off today, Canon U.S.A., Inc, a leader in digital imaging, and the Pro Football Hall of Fame are looking for the best youth football photos from across America. Football fans are encouraged to pick up a camera this season and show their passion for the sport through photography by entering the sixth annual “Why Do You Love Football?” photo challenge.

The nationwide amateur photo contest is divided into two divisions, Adults ages 18 and over and Teens 13-17, and consists of two categories. The category Action focuses on any image that captures football action during game play and Feature comprises any football imagery outside of game action. The winning photographer in both divisions will have the opportunity to attend Super Bowl XLV in North Texas and receive a trip to the 2011 Pro Football Hall of Fame Enshrinement Celebration. The winning photos will be displayed in the Pro Football Hall of Fame for one year.

Fans are invited to enter up to 10 of their best youth football photos from September 2, 2010, to December 1, 2010, by visiting www.usa.canon.com/nfl and following the online entry instructions.

A judging panel consisting of: Archie Manning, former NFL quarterback and father of two Super Bowl MVP quarterbacks; Peter Read Miller, Canon Explorer of Light and Sports Illustrated photographer; and other prominent staff photographers and photo editors will determine the group of 14 finalists in each division. Once the field is narrowed, fans will make the final call by voting for their favorite photo from December 20, 2010 until January 7, 2011, via the contest website listed above, with the Grand Prize winners being announced in early January.

“Year after year I look forward to see how fans portray their passion for the game of football through their photography,” said former NFL quarterback Archie Manning. “Each year the photos entered in the contest get better and better and I am looking forward to see what this year’s will produce.”

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with global revenues of US $35 billion, is listed as number six in the computer industry on Fortune Magazine's World’s Most Admired Companies 2010 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

ABBREVIATED RULES: NO PURCHASE NECESSARY. Open only to legal U.S. residents, residing and physically located in the 50 states of the U.S., who are 13 years of age or older by 9/2/10. Teen entrant must be 13-17 years of age by 9/2/10. Adult entrant must be 18 years of age and over as of 9/2/10. Void where prohibited by law. Sweepstakes begins on 9/2/10 at 12pm (ET) and ends on 12/1/10 at 5pm (ET). Other terms and restrictions apply; see usa.canon.com/nfl for complete details and official rules.

All player participation arranged by NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association.