Canon SELPHY CP800 Compact Photo Printer Press Release

Canon U.S.A. Announces New SELPHY Compact Photo Printer Making Editing and Printing Photos Easier Than Ever

Upgrades Include a New Tilt LCD Screen and Shuffle Feature

Canon Announces SELPHY CP800 Compact Photo Printer

LAKE SUCCESS, N.Y., August 19, 2010 - Canon U.S.A., Inc., a leader in digital imaging, today announced the new SELPHY CP800 Compact Photo Printer featuring a new tilt LCD screen in addition to a new Shuffle feature enhancing its ease-of-use and functionality. Following in the footsteps of the successful Canon SELPHY CP780 Compact Photo Printer, this model offers an innovative design enabling consumers to enjoy the flexibility and convenience of printing high-quality photos from almost anywhere without the hassle of using busy kiosks at retail locations.

The size and portability of the Canon SELPHY CP800 Compact Photo Printer helps make it possible to produce immediate keepsake photos from almost anywhere. When using the optional battery pack, users can immediately print memorable photos from a day camping in the woods or of a child's first big catch while fishing. The new Shuffle feature provides a new way to share memories by selecting images from a memory card which can be compiled all on one print. Now, those memories from the family vacation abroad or of a fun day at the beach can be easily shared with friends and family on one 4" x 6" print. A new 2.5-inch tilt LCD screen allows for easy viewing, selecting and editing of images.

When consumers think of Canon, one of the first things that should come to mind is the commitment to providing superb image quality. The new SELPHY CP800 Compact Photo Printer has a host of new features which not only keep with this tradition but take it one step further. Helping to enhance skin tones is the Smooth Skin feature which produces more natural and appealing colors. Additional support is provided by the Image Optimizer, which helps correct exposure and adjust the brightness, contrast and sharpness of images, and the Portrait Image Optimize feature, which automatically delivers face detection, backlight correction and noise reduction.

"The addition of the SELPHY CP800 Compact Photo Printer to our product lineup further demonstrates Canon's commitment to providing consumers with high-quality digital imaging solutions that are fun for all ages," said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. "With new features and a quick, easy-to-use interface, this new SELPHY is the perfect addition for anyone interested in creating keepsake photos from special events"

The Canon SELPHY CP800 Compact Photo Printer prints a 4" x 6" high-quality photo in approximately 47 seconds¹ that is capable of lasting up to 100 years² while maintaining its brilliance. Users can also print photos without connecting to a computer by printing directly from compatible memory cards³ or using the PictBridge connection. The estimated selling price of the SELPHY CP800 Compact Photo Printer is $99.99† and will be available in both black and white colors.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009††, with global revenues of US $35 billion, is listed as number six in the computer industry on Fortune Magazine's World's Most Admired Companies 2010 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

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All referenced product names, and other marks, are trademarks of their respective owners.

† Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary.

† † Based on weekly patent counts issued by United States Patent and Trademark Office.

1 Print speed obtained using compatible Canon compact digital camera incorporating DIGIC II .

2 Based on accelerated dark storage testing by Canon under controlled lighting, temperature and humidity conditions. Canon cannot guarantee the longevity of the prints; results may vary depending on printed images, display/storage conditions and environmental factors.

3 Compatible memory cards include SD™ Memory Card, SDHC™Memory Card, SDXC™ Memory Card, MultiMediaCard®, MMCplus Card, HC MMCplus Card, CompactFlash® Card, Microdrive®, Memory Stick®, Memory Stick® PRO™, Memory Stick® Duo™ and Memory Stick® PRO Duo™. The following can be used with the addition of a special adapter sold separately: microSD™ Card, miniSD Card, microSDHC™ Card, miniSDHC™ Card, microSDXC™Card, RS-MMC™, MMCmicro Card, MMCmobile Card, xD-Picture Card® and Memory Stick Micro™