Canon Expo 2010 Press Release

Canon Unveils The Future Of Imaging At Canon EXPO 2010 New York

Once-Every-Five-Year Exhibition Demonstrates Recent Achievements In Imaging Technology And Offers A Glimpse Of Next-Generation Imaging For Homes, Offices and Medical Facilities

NEW YORK, September 1, 2010 – Commencing a global showcase of its advanced imaging technologies that will include stops in Paris, Tokyo and Shanghai, Canon U.S.A., Inc., a leader in digital imaging, today kicked off Canon EXPO 2010 New York, a once-every-five-year event exploring this year's theme, "We Speak Image." Demonstrating the integration of the Company's digital imaging products and the many aspects of what Canon can offer to individuals and businesses, Canon EXPO 2010 New York highlights new technologies as well as current award-winning imaging and output products. Canon EXPO 2010 New York will also offer a hint at future products that will change the way people incorporate imaging into their lives.

"Canon EXPO 2010 New York is an extraordinary demonstration of how Canon is uniquely positioned to say, 'We Speak Image,'" said Joe Adachi, president and chief executive officer, Canon U.S.A., Inc. "The ground-breaking products and solutions on display at EXPO are transforming the way businesses operate and how people across the globe share their experiences, reflecting our commitment to responsible innovation and our corporate culture of Kyosei."

Canon EXPO 2010 New York is an invitation-only event featuring over 150,000 square feet of exhibition space at the Jacob K. Javits Center in New York City, highlighting the areas where imaging plays a critical role in serving customer needs including consumer imaging products, office equipment, print production, broadcast and communications, healthcare technologies and security solutions.

Show highlights include:

The Future of Imaging

Canon EXPO 2010 New York also features the "Imaging for Tomorrow" exhibit showcasing new technologies that will enhance people's lives and offers a preview of Canon's vision for the future of imaging. Capitalizing on the significant developments in display technology and cameras, the exhibit will include Canon's mixed-reality initiative, which uses computers to combine the real and virtual worlds in real-time, creating a visual experience in which users can not only "see" images in a visual space, but also control and create them. Canon's Mixed Reality system utilizes a head-mounted display with built-in cameras and a computer that processes video to blend real and virtual realities.

Also on display are future technologies, such as Canon's proposed new lightweight and compact, Multipurpose Camera that supports both video and still image capture with ultra-high definition 4K resolution and a newly developed CMOS sensor that enables video shooting at high frame rates in excess of 60 frames per second.

Canon's future Cross Media Station (CMST) is planned to become a central media platform set in the living room so that content shot with Canon devices, including video and still imagery, can be played back and enjoyed by the whole family utilizing an HDMI cable connection to the television.

Three new high-resolution liquid crystal panel display units, featuring 8K, 4K and 2K high-resolution liquid crystal panels and high image quality display engines, will demonstrate their possible usage in professional services such as color management in image editing and the printing industry, image quality management and retouching by professional photographers, checking image quality and making color adjustments in the field of video production and displaying high-definition medical images.

Canon EXPO 2010 New York will also feature Canon's work on a portable fluoroscopy, a dynamic form of X-ray imaging involving capturing X-ray images at three frames per second to create a video-like display.

The Tsuzuri Project

Another part of Canon EXPO 2010 New York is the Canon Gallery, site of the innovative Tsuzuri Project, which demonstrates how Canon is using its technology to preserve Japan's cultural heritage by reproducing national treasures. Canon EOS Digital SLR Cameras are used to capture high-resolution digital images of screen paintings and other cultural artifacts, which are printed in their original size on Canon's imagePROGRAF large format printers. The replicas are donated to the owners of the original historic works including shrines, temples and museums, allowing the original artifact to be preserved in a safer, controlled environment to prevent deterioration and preserve the work for generations to come.

Advanced Digital Capture

Among the products on display, Canon will debut many recently announced technologies including new DSLR cameras, innovative HD video equipment, office solutions, breakthrough digital radiography equipment and more.

Canon U.S.A., has recently announced the EOS 60D Digital SLR Camera, featuring for the first time on an EOS camera, a three-inch Vari-Angle Clear View LCD screen, EOS Full HD video recording and in-camera functionality for RAW image processing plus Creative Filters to manipulate images after capture.

The new Canon XF105 and XF100 Professional Camcorders for mobile HD video capture are Canon's smallest professional camcorders to date. The new XF105 and XF100 utilize the same Canon XF Codec featured in the Canon XF305 and XF300, an MPEG-2 4:2:2 50Mbps codec used for exceptional high-definition image quality, offering twice the color resolution of HDV and other 4:2:0 formats. These camcorders include in-camera features enabling the easy set-up and capture of high-definition 3-D video when two XF105 or XF100 camcorders are paired, as well as Canon's built-in infrared low-light feature enabling the capture of HD video in complete darkness.

Canon has also successfully developed what it believes is the world's largest1 CMOS image sensor, with a chip size measuring 202 x 205 mm. Because its expanded size enables greater light-gathering capability, the sensor is capable of capturing images in approximately one one-hundredth the amount of light required by a Canon professional-model digital SLR camera. A second CMOS image sensor, which is APS-H-size2 delivers an image resolution of approximately 120 megapixels (13,280 x 9,184 pixels), which Canon believes is the world's highest level3 of resolution for its size.

"Canon is leading the DSLR HD video revolution with our popular EOS cameras and we continue to bring innovative and industry – leading professional HD camcorders to market, helping filmmakers and cinematographers create amazing videos that are changing the nature of video from Hollywood to independent films and film school campuses across the country," stated Adachi.

Advanced Business Solutions

Continuing to redefine the office technology and solutions market, Canon demonstrates two significant additions to its production and enterprise product portfolios, the Canon imagePRESS C7010VP digital press and Canon imageRUNNER ADVANCE C2030/C2020 multifunction products.

On display for the first time in the United States, the new Canon imagePRESS C7010VP incorporates three years of research and development including significant customer input into its design, with particular focus on the enhancements necessary to allow customers to grow their businesses while improving output quality, productivity and versatility.

Expanding the output range of the revolutionary imageRUNNER ADVANCE platform, the imageRUNNER ADVANCE C2030/2020 models deliver extraordinary reliability, economy and productivity in a compact, environmentally-conscious design.

"Expanding upon the successful launches of the imageRUNNER ADVANCE and imagePRESS platforms, Canon continues to develop innovative document solutions under the "image" brand that address the increasing demand for powerful, highly-efficient imaging solutions that deliver extraordinary output while maximizing return on capital investments," added Adachi.

Medical Imaging Technologies

Canon continues to build upon it medical industry heritage by showcasing its first wireless Digital Radiography (DR) system, the ground-breaking CXDI-70C Wireless Digital Radiography System. The CXDI-70C Wireless DR System allows cable-free image transfer, providing medical practitioners with greater device portability and extraordinary image quality as well as fast, reliable high-resolution images. With the development of an easy-to-use, portable DR system, medical practitioners are able to save a significant amount of time during equipment setup versus older machines and spend more time providing quality patient care.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with global revenues of US $35 billion, is listed as number six in the computer industry on Fortune Magazine's World's Most Admired Companies 2010 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei.

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1 As of August 27, 2010. Based on an internal Canon study.

2 The imaging area of the newly developed sensor measures approx. 29.2 x 20.2 mm.

3 As of August 20, 2010. Based on an internal Canon study.

† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

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