Canon EOS System Celebrates 25th Anniversary

TOKYO, March 2, 2012—Canon Inc. and Canon Marketing Japan Inc. announced today the celebration this month of the 25th anniversary of the launch of Canon's EOS system, which includes the EOS series of single-lens reflex (SLR) cameras and a diverse range of accessories for the system beginning with the company's rich lineup of interchangeable EF lenses.

Canon's EOS system made its debut in March 1987 with the launch of the EOS 650 SLR camera and three interchangeable EF lenses, including the EF35-70mm f/3.5-4.5. This month, the system will commemorate its long, rich history with the celebration of its 25th anniversary.

Standing for "Electro Optical System" while also carrying the name of the Greek goddess of the dawn, the EOS series saw first light in 1987 as the world's first fully electronic mount system, representing a new generation of AF SLR cameras. During the film-camera era, EOS SLR cameras garnered high acclaim from a wide range of users for their innovative technologies and designs focused on Canon's key concepts of high speed and ease of use. During this period, the company launched the top-of-the-line professional-model EOS-1 in 1989 and, with the introduction of the compact, lightweight EOS Kiss (EOS Rebel XS and EOS 500 in other regions) in 1993, succeeded in expanding its user base.

Following the introduction of the EOS D30 in 2000, when the popularization of digital SLR cameras was in full swing, Canon developed such advanced technologies as its proprietary CMOS sensors and high-performance DIGIC digital image processors in an effort to offer products that fulfilled the company's new key concepts of high speed, ease of use and high image quality.

With the flagship EOS-1D X at the apex and the newly introduced EOS 5D Mark III, boasting excellent image quality and video functionality, Canon's rich digital SLR camera lineup serves the needs of all levels of users, from professional photographers to entry-level photo enthusiasts.

Additionally, Canon's interchangeable EF lens series, introduced together with the EOS SLR camera system, has come to lead the industry. With Canon's optical technologies at its core, EF lenses incorporate such innovative technologies as the Ultrasonic Motor (USM), Image Stabilization (IS), Subwavelength Structure Coating (SWC) anti-reflection technology, and multi-layered diffractive optical (DO) elements. The current EF-lens lineup comprises over 60 models, making possible a diverse range of imaging-expression possibilities.

Furthermore, with the recent launch of the Cinema EOS System of professional digital cinematography products, Canon's EOS system now supports motion picture production and other high-end video capture applications.

Canon will continue to refine it diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable cameras and lenses that cater to the varying needs of users while contributing to expanding the culture of photographic and video imaging.

Canon U.S.A. Celebrates 25th Anniversary Of EOS System

LAKE SUCCESS, N.Y., March 2, 2012 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to celebrate the 25th anniversary of the launch of the Canon EOS camera system. This award-winning system, which has helped photographers worldwide capture memorable images, first debuted in March of 1987 with the introduction of the EOS 650 SLR camera and three interchangeable EF lenses.

Standing for "Electro Optical System," the EOS series first saw light in 1987 as the world's first fully electronic mount system, representing a new generation of AF SLR cameras. During the film-camera era, EOS SLR cameras garnered high acclaim from a wide range of users for innovative technologies and designs focused on Canon's key concepts of image quality and ease-of-use. During this period, Canon launched the top-of-the-line professional-model EOS-1 camera in 1989 and expanded its user base with the introduction of the compact, lightweight EOS Rebel in 1993.

Following the introduction of the EOS D30 camera in 2000, Canon began developing advanced digital technologies, such as proprietary CMOS sensors and high-performance proprietary DIGIC image processors, in an effort to offer products that fulfilled the Company's key concepts of superior image quality, high speed and ease-of-use. With the introduction of the flagship EOS-1D X camera, the newly introduced EOS 5D Mark III camera and the popular Rebel T3i camera, Canon's rich digital SLR camera lineup continues the tradition, serving the needs of all levels of users, from professional photographers to entry-level photo enthusiasts.

Canon's interchangeable EF lens series have become the industry standard, with Canon's optical technologies at its core. These lenses incorporate innovative technologies such as Ultrasonic Motor (USM), Image Stabilization (IS), Sub-wavelength Structure (SWC) anti-reflection and multi-layered diffractive optical (DO) elements. The current EF lens lineup comprises over 60 models, providing a diverse range of imaging-expression possibilities.

With the recent launch of the Cinema EOS System of professional digital cinematography products, Canon's EOS system now supports motion picture production and other high-end video capture applications. The new Cinema EOS cameras and lenses will help expand the brand and extend capturing capabilities.

Canon will continue to refine its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable cameras and lenses that cater to the varying needs of users while contributing to expanding the culture of photographic and video imaging.

Canon UK: Canon EOS System Celebrates 25th Anniversary

United Kingdom, Republic of Ireland, 2nd March 2012 – Canon today celebrates 25 years of photography expertise with the anniversary of the iconic EOS System. Since its birth in 1987, the EOS System has grown to become the world’s most comprehensive range of digital single-lens reflex (DSLR) cameras, interchangeable lenses and accessories, favoured by photographers the world over.

Canon’s EOS system made its debut in March 1987 with the launch of the EOS 650 SLR camera and three interchangeable EF lenses, including the EF 35-70mm f/3.5-4.5. This month, the system will commemorate its long, rich history with the celebration of its 25th anniversary.

Standing for “Electro Optical System” while also carrying the name of the Greek goddess of the dawn, the EOS series was the world’s first fully electronic mount system, representing a new generation of AF SLR cameras. During the film camera era, EOS SLR cameras garnered high acclaim from a wide range of users for their innovative technologies and designs focused on Canon’s key concepts of high-speed and ease of use. During this period, Canon pioneered new advances in technology launching the top-of-the-line professional-model EOS-1 in 1989. In 1993 the company continued to expand its user base with the introduction of the compact, lightweight EOS 500 (EOS Kiss and EOS Rebel XS in other regions).

Following the introduction of the EOS D30 in 2000, when the popularisation of digital SLR cameras was in full swing, Canon developed such advanced technologies as its proprietary CMOS sensors and high-performance DIGIC digital image processors in an effort to offer products that fulfilled the company’s key concepts of high speed, ease-of-use and high image quality.

With the flagship EOS-1D X at the apex and the newly introduced EOS 5D Mark III boasting excellent image quality and video functionality, Canon’s rich digital SLR camera line-up serves the needs of all levels of users, from professional photographers to entry-level photo enthusiasts.

Additionally, Canon’s interchangeable EF lens series, introduced together with the EOS SLR camera system, has come to lead the industry. With Canon’s optical technologies at its core, EF lenses incorporate such innovative technologies as the Ultrasonic Motor (USM), Image Stabilizer (IS), Subwavelength Structure Coating (SWC), anti-reflection technology, and multi-layered Diffractive Optical (DO) elements. The current EF-lens line-up comprises over 60 models, making possible a diverse range of imaging-expression possibilities.

Furthermore, with the recent launch of the Cinema EOS System of professional digital cinematography products, Canon’s EOS system now supports motion picture production and other high-end video capture applications.