Canon EF 50mm f/1.2 L USM Lens USA Press Release

Canon EF 50mm f/1.2 L USM Lens USA Press Release

August 24, 2006 12:02 AM US Eastern Timezone

Canon's Two New Lenses Focus on Needs of Professional and Advanced Amateur Photographers

LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--Aug. 24, 2006--Canon continues its tradition of optical excellence with two new EF lenses - the powerful EF 50mm f/1.2 L USM and the versatile EF 70-200mm f/4 L IS USM lenses. Both lenses are valuable additions to the EOS arsenal for professional wedding and portrait photographers as well as advanced amateurs - expanding the range of current Canon EF lenses to more than 60 selections.

"The EF 50mm f/1.2 L USM lens is now the fastest autofocus lens in its class*, which makes it an essential tool for many professional and advanced amateur photographers," said Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon U.S.A., Inc. "The EF 70-200mm f/4 L IS USM lens delivers the legendary sharpness and clarity of the Canon 'L' series lenses in a compact and lightweight design that is easy to use for hand held photography, making it a versatile lens for any photographer."

"Wedding moments unfold at the speed of life and my mission is to artfully document in real time as a lasting history of the newlyweds," said Canon Explorer of Light photographer Denis Reggie, who is known worldwide for captivating wedding and portrait photography. "Many favorite images are made under the challenges of very low light levels, but using superb, fast lenses, the reward is an unmistakable, documentary look. I love the shallow depth of Canon's remarkable 'L' series lenses to bring sharp focus and full attention to the bride's eyes... that gives me and my clients compelling images that stand out from the crowd. For my celebrity and society wedding assignments, these new Canon lenses will be prized additions to my gear bag."

The EF 50mm f/1.2 L USM Lens - Serious Glass for Serious Photographers

Canon is the only camera manufacturer to provide professionals and advanced amateurs with Digital SLRs that feature full frame sensors, such as the Canon EOS-1Ds Mark II and EOS 5D digital SLRs. The new EF 50mm f/1.2 L USM lens complements full-frame cameras, while delivering beautiful results on APS-C/H sized sensor models as well.

The EF 50mm f/1.2 L USM lens is a strong testament to Canon's heritage of optical excellence. Every aspect of this lens exudes professional quality from its wide 72mm filter diameter to its dust and moisture sealed construction. A high refraction glass molded aspherical lens element helps to minimize spherical aberration, which is crucial in order to provide fine detail and maximum image quality from corner to corner, even when the lens is used wide open. Full frame digital camera users will especially appreciate the benefits of the 50mm focal length, when shooting waist-up portraits while maintaining appropriate subject distance at a wedding.

The large maximum aperture of f/1.2 allows this lens to produce shallow depth of field that softens the background and makes subjects "pop" out of a portrait. Photographers can also take advantage of higher shutter speeds to shoot in lower light and help prevent blurring caused by subject movement or camera shake. In addition to a large aperture, the new lens also has blazingly fast autofocus speed and response time, thanks in part to Canon's ring-type Ultrasonic Motor (USM), which quietly drives the lens. A full-time manual focus feature allows photographers to fine-tune the sharpness of their images, even when the lens is set for autofocus.

Canon designed the EF 50mm f/1.2 L USM to deliver the best possible optical quality while being tough enough to meet the needs of demanding photographers. Eight lens elements in six groups provide high resolution, while advanced coating suppresses flare and ghosting. A glass molded (GMO) aspherical element ensures maximum image quality by reducing spherical aberration and linear distortion. Dust and moisture resistant components in the lens mount, switches, and focus ring help to protect the lens in a wide variety of shooting conditions.

The powerful and fast EF 50mm f/1.2 L USM lens will be available in November for an estimated selling price of $1,599**. The compact and universal EF 70-200mm f/4 L IS USM will also be available in November for an estimated selling price of $1,249**.

About Canon U.S.A., Inc.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking second overall in the U.S. in 2005, with global revenues of $31.8 billion. For more information, visit www.usa.canon.com.

Specifications and availability subject to change without notice.

All referenced product names, and other marks, are trademarks of their respective owners

*As of August 24, 2006

**Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary.

Bringing you this site is my full time job (typically 60-80 hours per week). Thus, I depend solely on the commissions received from you using the links on this site to make any purchase. I am grateful for your support! - Bryan

Buy Now  ►  I highly recommend B&H Photo – Shopping here supports this site!    Rent Now  ►   View Sample Pictures

My Recommended Retailers
Where you buy your gear matters. You expect to get what you ordered and you want to pay a low price for it. The retailers I recommend below are the ones I trust for my own purchases. Get your Canon EF 50mm f/1.2 L USM Lens now from:
B&H Photo
Adorama
Amazon.com
Beach Camera or BuyDig.com
the Canon Store (new or refurbished)
(Using the links on this site to make any purchase provides support for this site)
Rent the Canon EF 50mm f/1.2 L USM Lens
Do you need/want the Canon EF 50mm f/1.2 L USM Lens for only a short period of time? Or, would you feel more comfortable buying after having a hands-on trial period? Consider renting. Renting is fast and easy. The rental companies I recommend below are excellent to work with. Schedule your rental now:
LensRentals.com
LensProToGo
(Using these links for your rental supports this site)
The Tip Jar
This site and my family are dependent on your support. Can you help right now?

Please share this page!

More Canon EF 50mm f/1.2 L USM Lens Reviews & Information
Canon EF 50mm f/1.2 L USM Lens Review


Please support this site and my family by using the links provided throughout the site to make your purchases
Using this link to make your B&H purchase supports this site and my family
Using this link to make your purchase supports this site and my family
Using this link to make your purchase supports this site and my family
Using this link to place your Beach Camera order supports this site.
Using this link to place your Think Tank Photo order supports this site. Should your order total more than $50.00, Think Tank Photo will send you a free gift with your order if this link is used
Using this link to place your MindShift Gear order supports this site.
Canon Refurbished:
(Like new gear at nicely reduced prices)
B&H Photo
Adorama
Canon Store: DSLRs | Lenses | Flashes
 
Fund New Gear by Selling the Used:
Sell Used Gear at B&H Photo (learn more)
Sell Used Gear at Amazon.com
Support this site by ordering a Lensbaby!

Help | Contact Us | Support Us | Terms of Use | © 2003-2014 The Digital Picture, LLC | Bryan CarnathanPowered By Christ!