Canon EF 24-70mm f/4 L IS USM Lens UK Press Release

Canon EF 24-70mm f/4 L IS USM Lens UK Press Release

Canon launches the new EF 24-70mm f/4L IS USM and EF 35mm f/2 IS USM

United Kingdom, Republic of Ireland, 6 November 2012 – Canon today adds to its world-famous EF lens series with the launch of two models designed for enthusiasts and professionals – the EF 24-70mm f/4L IS USM and EF 35mm f/2 IS USM. Offering first-class optical technologies alongside highly compact designs, the new lenses are perfect for a range of creative purposes, including reportage, landscape, portrait, and travel photography.

Ideal for use alongside DSLRs like the new EOS 6D, both new lenses utilise the latest Canon technologies to consistently deliver superb results. Both include aspherical lenses and Super Spectra Coatings optimised for each individual element, Canon’s industry-leading Image Stabilizer (IS) technology and Ultrasonic Motors for superfast Auto Focus (AF) – providing outstanding optical performance. The EF 24-70mm f/4L IS USM is also the latest lens to feature Hybrid IS, delivering shake-free shots at any distance, including at macro focal lengths.

EF 24-70mm f/4L IS USM – high performance, high flexibility, Hybrid IS

The EF 24-70mm f/4L IS USM is the latest addition to Canon’s elite L-series, and expands the range of standard zoom EF lenses available for both professional and amateur photographers. Ideal for reportage and wedding photography, it combines an essential everyday focal range with a premium quality L-series construction, delivering consistently sharp, professional-quality stills in a range of different situations. A new macro function also optimises the placement of lens groups during macro photography, allowing shooting at a maximum magnification of 0.7x – reducing the need for photographers to carry a dedicated macro lens.

Its first-class optical system includes two aspherical elements alongside two Ultra-low Dispersion (UD) lenses, each with optimised Super Spectra Coatings to minimise chromatic aberration, colour blurring and flare. A constant f/4 aperture throughout the zoom range provides photographers with exceptional creative control, allowing blurring of the background of a scene at all focal lengths. A nine-blade circular iris also assists photographers in making their subjects stand out, delivering beautiful out of focus highlights (bokeh) in the background blur to add atmosphere to a shot.

The EF 24-70mm f/4L IS USM also features a newly designed IS system, delivering blur-free images throughout the zoom range. Canon’s advanced optical IS offers a 4-stop light advantage, while Hybrid IS effectively compensates for angular and shift shake during macro shooting for stable close ups.

Superfast AF performance is provided by a small, ring-type Ultrasonic Motor (USM). Working in combination with a high-performance CPU and advanced AF algorithms, USM technology enables accurate, silent and ultra-responsive autofocusing. Full-time manual focusing also ensures adjustments can be made even when AF is engaged.

The EF 24-70mm f/4L IS USM features a high grade, usability-focused design – both inside and out. The exterior features a high quality leather-texture coating, a revised shape ensures ease-of-use, and the focusing and zoom rings have been designed for optimal operation. Additionally, a dust and drip-proof construction is resistant to dust and moisture, a lock function protects lenses from knocks when travelling, while fluorine coating minimises the amount of dust, dirt and fingerprints that adhere to the front and rear lenses – helping to maintain superior image quality and reduce the need for cleaning.

EF 35mm f/2 IS USM – take a wider look at the world

The new EF 35mm f/2 IS USM is designed to offer outstanding flexibility – allowing photographers to capture an even broader range of scenes and subjects in wide-angle. The lens is Canon’s first-ever 35mm prime to feature optical Image Stabilizer technology, which combines with high quality optics to offer outstanding performance from a lightweight, compact body. The 35mm focal length also provides the ability to capture everything from close-up portraits to wide-angle landscapes, making it an ideal companion for travel or general reportage photography.

Its advanced specification offers photographers great flexibility to shoot a wider-range of scenes and subjects. A bright, fixed f/2 aperture also allows photographers to employ a shallow depth of field, and optical IS offers users a 4-stop light advantage, allowing the capture of blur-free images in low light conditions when shooting handheld. Intelligent detection of panning motion is also supported, with Panning IS mode automatically engaged to enable photographers to capture movement with greater accuracy.

Designed to deliver exceptional image quality, the EF 35mm f/2 IS USM features an aspherical glass-moulded (GMo) element positioned at the rear of the optical path to correct aberration for the entire optical system. Additionally, each individual element features optimised Super Spectra coatings to reduce ghosting and flare – ensuring excellent colour balance with minimal need for post processing. A combination of a ring-type USM and high performance CPU also provides rapid AF performance, with full-time manual focus also available for users who want to retain maximum control.

New lens caps – designed for greater ease and convenience

Both new lenses also come with newly-designed Mark II lens caps, which incorporate a hook mechanism in the centre of the cover, as opposed to the sides. Simply pinching the hook allows users to quickly remove and replace caps mid-shoot, especially when using lens hoods. The re-designed lens caps will start to be rolled out across Canon’s entire EF lens range from the beginning of January 2013, and will also be available to buy separately.

EF 24-70mm f/4L IS USM key features:

  • High image quality 24-70mm lens with f/4 aperture
  • Light weight design
  • Built in IS
  • Macro function
  • Dust / moisture resistant

EF 35mm f/2 IS USM key features:

  • Fixed prime 35mm wide angle lens
  • 4 stop Image Stabilizer
  • Fast f/2 minimum aperture
  • Compact size and design
  • Circular aperture

 
Back to the Canon EF 24-70mm f/4 L IS USM Lens Review.

Bringing you this site is my full time job (typically 60-80 hours per week). Thus, I depend solely on the commissions received from you using the links on this site to make any purchase. I am grateful for your support! - Bryan

Buy Now  ►  I highly recommend B&H Photo – Shopping here supports this site!    Rent Now  ►   View Sample Pictures

My Recommended Retailers
Where you buy your gear matters. You expect to get what you ordered and you want to pay a low price for it. The retailers I recommend below are the ones I trust for my own purchases. Get your Canon EF 24-70mm f/4 L IS USM Lens now from:
B&H Photo
Adorama
Amazon.com
(Using the links on this site to make any purchase provides support for this site)
Rent the Canon EF 24-70mm f/4 L IS USM Lens
Do you need/want the Canon EF 24-70mm f/4 L IS USM Lens for only a short period of time? Or, would you feel more comfortable buying after having a hands-on trial period? Consider renting. Renting is fast and easy. The rental companies I recommend below are excellent to work with. Schedule your rental now:
LensRentals.com
LensProToGo
(Using these links for your rental supports this site)
The Tip Jar
This site and my family are dependent on your support. Can you help right now?

Please share this page!


Please support this site and my family by using the links provided throughout the site to make your purchases
Using this link to make your B&H purchase supports this site and my family
Using this link to make your purchase supports this site and my family
Using this link to make your purchase supports this site and my family
Using this link to place your Beach Camera order supports this site.
Using this link to place your Think Tank Photo order supports this site. Should your order total more than $50.00, Think Tank Photo will send you a free gift with your order if this link is used
Using this link to place your MindShift Gear order supports this site.
Canon Refurbished:
(Like new gear at nicely reduced prices)
B&H Photo
Adorama
Canon Store: DSLRs | Lenses | Flashes
 
Fund New Gear by Selling the Used:
Sell Used Gear at B&H Photo (learn more)
Sell Used Gear at Amazon.com
Support this site by ordering a Lensbaby!

Help | Contact Us | Support Us | Terms of Use | © 2003-2014 The Digital Picture, LLC | Bryan CarnathanPowered By Christ!