Canon Celebrates Production Of 60 Million EF Lenses

Canon 60 Million EF Lenses

LAKE SUCCESS, N.Y., February 7, 2011 – Canon U.S.A., Inc., a leader in digital imaging, helps celebrate the achievement of a new EF lens-manufacturing milestone with the production of Canon's 60-millionth lens, an EF 70-300mm f/4-5.6L IS USM.

Production of interchangeable EF lenses for Canon EOS-series AF (autofocus) single-lens reflex cameras began in 1987 at the Company's Utsunomiya Plant, and has since expanded to a total of four production facilities including Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; and Oita Canon Inc. in Japan. EF lenses reached the 10-million-unit milestone after approximately eight and a half years in production, followed by the 40-million-unit mark in April of 2008. Due to the popularity of the EOS Digital series, production then increased and EF lenses achieved the 50-million-unit mark in December of 2009. Canon has since produced 10 million units just in 13 months and reached the 60-million-unit milestone in January of 2011.

First introduced in March 1987, along with Canon's EOS SLR camera system, the EF lens system has over the years featured a range of innovative proprietary technologies to lead the industry. These include such world's firstsi as the Ultrasonic Motor-powered lens (USM), Image Stabilizer (IS) to compensate for the effects of camera shake, Subwavelength Structure Coating (SWC) anti-reflection technology, and a super-telephoto lens that employs a diffractive optical element. Last year, Canon successfully launched the EF 70-200mm f/2.8L IS II USM, featuring outstanding optical performance and Image Stabilization.

Canon's current EF lens lineup is comprised of 65 models ranging from super-wide-angle lenses to super-telephoto zoom lenses, catering to the varying needs of photographers from first-time users to advanced-amateurs and professionals. The Company's diverse selection of lenses offers several features including a number of zoom options ranging from standard to super-telephoto, Image Stabilizer-equipped lenses, large-diameter lenses, macro lenses and TS-E lenses featuring a special tilt-shift mechanism allowing manipulation of image perspective and distortion. In addition, the EF 8-15mm f/4L Fisheye USM, the world's firstii fisheye zoom lens, is planned for market release in March of 2011.

Canon will continue to proactively introduce innovative technologies, striving to provide superlative image quality and reliability in lens production.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with 2009 global revenues of US $35 billion and is listed as number six in the computer industry on Fortune Magazine's World’s Most Admired Companies 2010 list. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

i Among interchangeable lenses for SLR cameras

ii Among interchangeable lenses for SLR cameras

 
London, UK, 7th February 2011 – Canon today announces another EOS milestone with the production of its 60 millionth EF lens, 24 years after the first EF lens launched.

This significant landmark was achieved on 11th January 2011 during the production of an EF 70-300mm f/4-5.6L IS USM, just thirteen months after the production of the company’s 50 millionth EF lens.

Canon’s current Electro Focus (EF) mount lens line-up is comprised of over 60 models, with focal lengths ranging from 8mm to 800mm, and a wide range of specialist macro, tilt and shift and fisheye models aimed at all levels of photography, from amateur to professional.

The story began in 1987 with the birth of the first camera in the EOS system, the EOS 650, and has since seen many ground-breaking advances in technology, including:

In 1987, the first lens with an Ultrasonic Motor – the EF 300mm f/2.8L USM – was introduced for professional sports and wildlife photographers

In 1995 Canon launched the world’s first interchangeable lens with Image Stabilizer – the EF 75-300mm f/4-5.6 IS USM for sports and wildlife enthusiasts

In 2001 the first lens to incorporate Canon’s multi-layered diffractive optics elements launched – the EF 400mm f/4 DO IS USM for professional sports and wildlife photographers on the move

2008 saw the first lens to use Canon’s SWC (Subwavelength Structure Coating) – the EF 24 mm F/1.4L II USM for professional landscape photographers

The world’s first lens with Hybrid IS was launched in 2009 – the EF 100mm f2.8L Macro IS USM for close-up macro photography

Most recently, in 2010, Canon unveiled the world’s first fisheye zoom lens, the EF 8-15mm f/4L Fisheye USM, offering both circular and full frame images.

Kieran Magee, Professional Imaging Marketing Director, Consumer Imaging Group, Canon Europe: “Canon has been at the forefront of ground-breaking imaging technology for over 70 years and the EOS system now offers the photographer a very comprehensive range of lenses.”

“The announcement of the production of our 60 millionth lens confirms our commitment to continue to support so many photographers and further promote technical innovation, from optical design to electronics and production engineering.”

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