Canon U.S.A. to Sponsor 2014 Sundance Film Festival

From Canon USA:

PARK CITY, UT, January 17, 2014 – Canon U.S.A. Inc., a leader in digital imaging solutions, announced today the company will return as a Sustaining Sponsor to the 2014 Sundance Film Festival. The Festival-which is celebrating its 30th anniversary this year, marking three decades of fostering a vibrant independent film community-will be held in Park City, Salt Lake City, Sundance, and Ogden, Utah from January 16-26, 2014.

The Festival's diverse roster includes nearly 200 films, of which approximately 20 percent were shot using Canon equipment. Blue Ruin, Song One, Memphis, This May Be The Last Time, Cesar's Last Fast, Happy Valley, Last Days in Vietnam, Life Itself, WHITEY: United States of America v. James J. Bulger, Mitt, Alive Inside, and Ivory Tower are just a few of the Canon-shot films screening in 2014.

"Over the last 30 years, Sundance Institute has built a festival that is unrivaled; it is inspiring to be surrounded by the mountains of Park City and the artists and community who are at the peak of their craft, pushing the boundaries of film and artistic expression," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. "At Canon, we are driven by delivering that same level of passion, innovation and commitment to our craft as the filmmakers and are excited to return as a Sustaining Sponsor."

At the 2014 Sundance Film Festival, Canon will host a special slate of programming dedicated to the craft of filmmaking and the artists behind each and every film.

Canon will invite Festival attendees to relax and reboot with fellow cinematographers, directors, and producers at the Canon Craft Services daytime lounge (427 Main Street; open Saturday, January 18th-Monday, January 20th from 11am-5pm), the hub of Canon's Festival activities.

The lounge will offer filmmakers the opportunity to touch-and-try the latest Canon gear, including the Cinema EOS C100, C300, and C500 cameras, cinema lenses, as well as DSLR cameras and professional products such as the XA25 high definition camcorder.

To inspire discussions about the latest storytelling techniques, technology, and trends, Canon will host craft conversations at its lounge, featuring panels of industry leaders and Festival filmmakers. Each panel will cover a different area of interest, ranging from documentary cinematography, to a focus on optics, to skeleton crew filmmaking. The craft conversation series will culminate in the Canon Spotlight: CNN Original Series screening and panel on Monday, January 20th at the Sundance New Frontier Microcinema (136 Heber Ave; 3pm).

To see the full schedule of events for Canon's activities at the Sundance Film Festival, check out the full press release.

Posted: 1/18/2014 1:44:51 PM ET   Posted By: Sean
Posted to: Canon News    Category: Canon USA News
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