Technicolor has made the CineStyle Picture Style
"The Technicolor CineStyle provides better dynamic range of the captured content. This allows for greater artistic freedom during shooting (as the look does not have to locked in during shooting) as well as during the color correction process in postproduction."
"Although the Technicolor CineStyle was designed and optimized for the Canon EOS-5D Mark II camera, the Technicolor CineStyle can be installed and used on any current Canon EOS DSLR camera."
Hit the Technicolor
website for more information. Vincent Laforet
also has information about the new PS on his blog.