Zeiss Explains Development of "High-End" SLR Lens Family

Zeiss
From Zeiss:
 
No Compromises
 
From the initial idea to develop a new high-end SLR lens family to the preparations to bring it to market, ZEISS has come a long and exciting way.
 
The development of the new high-end SLR lens family posed a special challenge for the ZEISS product managers. The design of the new high-performance lenses was mainly driven by the responsible product managers Nicole Balle, Dr. Michael Pollmann and Christophe Casenave. “An outstanding experience” is how they sum up their three years of hard work.
 
The most important requirement they had to fulfill was: make no compromises and create the best lens on the market. During the kick-off event, the team geared up for the endurance test that lay ahead of them by taking a hiking tour together. “There was a really special mood,” recalls Nicole Balle. “This assignment was truly extraordinary. Of course, we were all thrilled to be able to have so much freedom in developing a product. The work atmosphere was completely open. All ideas were welcome and were evaluated by the team.”
 
Read the entire article at the Zeiss Blog.
 
Adorama carries Zeiss lenses.
Posted: 8/6/2013 7:08:22 AM CT   Posted By: Sean
Category: Zeiss News
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