"What makes a good freelance hire for Sports Illustrated?
I have three major needs. First, and most importantly, I look for somebody who has really good, unique, and visually interesting content that shows they have a relationship with the subject. I want to know that a photographer has a knack for photography, that it’s not all about technique and post-production. Photographers fall into that trap. They rely on certain technology, cameras, lighting or Photoshop, etc. That’s all-important, but you have to have some kind of a relationship with a subject to show something a little more organic."
See the rest of the interview at the Photoshelter Blog.