Redrock Micro Announces Enhanced and Expanded Follow Focus Units Line

From Redrock Micro:
 
Redrock Micro Enhances, Expands Line of Follow Focus Units
 
Years of Experience Advances State-of-the-Art Focus Units for Independent Filmmaking
 
Redrock Micro Follow Focus Units Line
 
Hollywood, CA and Dallas, TX – Redrock Micro, the recognized leader in affordable professional-level cinema accessories, announced today the immediate availability of a new family of Redrock-designed follow focus units. The new microFollowFocus family is the third generation offering from Redrock Micro that delivers new levels of performance, a unique “back-to-new performance” adjustable gearbox, and a range of products that can match any budget or feature needs.
 
Professional-level Performance for a Lifetime
 
At the heart of any focusing unit is precision performance. Redrock spent the last three years developing a new original-design unit featuring a completely geared, precision-machined transmission with virtually backlash-free performance. Recognizing that all follow focuses settle over time and are prone to develop play, all new microFollowFocus units include adjustable backlash, which can reset the unit’s performance to ‘like new’ condition at any time. The new gearbox delivers exceptional professional-level performance for a lifetime.
 
Special Features for DSLR Lenses
 
The microFollowFocus | blue solves the issue that many filmmakers face when filming with HDSLR lenses: the focus ring spins freely, making repeatable focus nearly impossible. The microFollowFocus | blue solves this with an ingenious adjustable 'hard stop' mechanism on the follow focus itself, so every lens now has hard stops. "Hard stops solve a big limitation of shooting with Canon EF lenses," said Ted Coates, DP and owner of Moving Pictures, Inc. "I now have a tool that allows me to shoot with DSLR lenses with a similar level of confidence as traditional video lenses. " The new microFollowFocus line offers additional features for DSLR lenses including support for shorter lenses with its flippable gear box, and when paired with microLensGears gives DSLR lenses the ability to achieve accurate, repeatable, precision focus pulling.
 
Choose the microFollowFocus to fit your Budget and Needs
 
The microFollowFocus family is available in three different configurations and price points. The microFollowFocus | blue is Redrock's flagship product, with the features and performance for professionals and enthusiasts. The microFollowFocus | blue Studio adds a second side wheel ("studio" mode) for quickly switching camera sides, and can be added or removed at any time. The microFollowFocus retains the performance and core features of the flagship version at a more economical price.
 
The microFollowFocus Advantage
 
The Redrock microFollowFocus family is the only line of follow focus units to deliver all these key advantages:

  • “Back to new” adjustable backlash that maintains precision performance for a lifetime.
  • Adjustable hard stops for DSLR lenses.
  • Reinforced, repositionable focus indicator for assistant or operator focus marks.
  • Add a second side wheel (‘studio mode’) at any time, or switch between single and double sided.
  • Works with both still and cinema lenses.
  • Choice of follow focus unit to match your budget and performance needs.
  • Confidence in gear that comes with lifetime warranty and is made in the USA.
  • Incredibly affordable - starting at $595.

Pricing and Availability
 
All microFollowFocus products are available immediately from Redrock direct at store.redrockmicro.com and from authorized Redrock Micro resellers worldwide. The microFollowFocus introductory price is $595, the microFollowFocus | blue $795, and the double-sided microFollowFocus | blue Studio $1190.
 
Get your Redrock Micro gear from B&H.

Posted: 4/26/2012 10:44:51 AM CT   Posted By: Bryan
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