US Drone Sales More than Double Year-Over-Year

From the TheImagingAlliance:

By Jackie Augustine

Premium drones drive steady sales, while lower cost drones fly off shelves during the holidays

Port Washington, NY, April 10, 2017 – According to global information provider, The NPD Group, U.S. dollar sales of drones more than doubled in the 12 months ending February 2017, with a 117 percent increase year-over-year. While premium drones (priced $300+) fueled revenue growth, increased distribution and assortment during the holiday season helped drive unit demand for drones priced between $50- $100.

During the first two months of 2017, drones with a price tag over $300 drove 84 percent of dollar sales and nearly 40 percent of unit sales. According to NPD’s Store-Level Enabled Retail Tracking data, in that time period, drones sold for $1,000+ saw the highest rate of sales, which identifies the fastest turning products, while drones sold between $300 and $500 had the second highest rate. When comparing items sold in the $300-$500 price range, there is a clear consumer demand for premium features. Drones with auto pilot capabilities sold nearly five times more quickly than drones without, while drones that feature follow mode functionality, which programs the drone to follow the user, sold 19x more quickly than drones without (two months ending February 2017).

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