PocketWizard Severs Ties with MAC Group Distributing, Now Deals Directly with Retailers

From PocketWizard:

New distribution channel allows LPA Design a closer connection with the photographer.

South Burlington, VT – As the wireless market and the photo industry as a whole continues to become more competitive and challenging, LPA Design, manufacturers of PocketWizard Photo Products, has realized the need to get closer to the photographer and has started selling direct to USA dealers. This change in distribution only affects the US market. LPA Design continues to rely on their network of global distributors and dealers throughout the world. “As we transition to our new sales and marketing approach, we are excited by the possibilities of working more directly with our Dealers and building closer relationships with the community of PocketWizard photographers. We’re exploring the means to hear and respond to our customers in a more direct and informative way. We’ve already heard some comments and suggestions, and are making changes that will offer a range of mutual long term benefits. We’ve had a great partnership with the MAC Group over the past 14 years, as they’ve been integral in building the PocketWizard brand in the US market. We wish them continued success in the future,” commented Heather Ambrose, Marketing Manager at LPA Design.

To spearhead our direct to dealer initiative, we have engaged the services of Lorenzo Gasperini of Inovanti, LLC to represent LPA Design / PocketWizard as our National Sales Manager. Lorenzo has a deep history with PocketWizard which started back in 1994 when he encountered PocketWizard and later joined Bogen Photo (Manfrotto USA) and LPA Design as the first US distributor. In 2000 Lorenzo joined the MAC Group and as the National Marketing Manager he inspired new products, markets and partnerships that lead to significant growth and success for the brand. In 2008 Lorenzo was paramount in building the PocketWizard brand internationally as the International Sales and Marketing Manager. In addition to his responsibilities with PocketWizard, Lorenzo (Inovanti) also works with the Sekonic light meter division and Syrp motion and linear control devices. Lorenzo has a tremendous amount of knowledge in the photographic and video market and will be an asset to the PocketWizard Sales and Marketing Team once again. PocketWizard looks forward to continuing toward a closer and stronger alliance with all their US dealers in an effort to strengthen their USA-built brand.

B&H carries PocketWizard products.