We asked Canon USA what precipitated the recent lens price drops. In response, we were provided the following information:
"Thank you for helping us achieve our production of 100 million EF lenses worldwide*! In recognition of your continued support and the creativity you bring to the captured image, we are offering some of our best EF lenses at new prices. Long Live Imagination."
* Refers to EF Lenses, EF-S Lenses and Cinema Lenses produced worldwide from 1987 to First Half of 2014.
While Canon states that the price drops are in celebration of 100 million EF lenses, we suspect that the increasing US dollar to Yen exchange rate may have been a contributing factor to making lower prices possible from a business perspective. One USD increased in value from 96.59 Yen in Oct 2013 to roughly 105 Yen today. [Sean]
Check out yesterday's post
for full details on the price drops.