Kicking off with “Love Letters from the N Line,” Nikon’s Newest Campaign Celebrates the Things We Love About New York City Through Amazing Images and Invites Others to Share the Love Using #NikonLoveNY
NEW YORK, NY
– Today, Nikon Inc. unveiled its new “Love Letters” campaign which features open letters to the residents of New York City, highlighting some of the reasons why we love New York and inspiring people to share their love for the city that never sleeps. Evoking the traditional concept of the love letter but on a grander scale, the campaign will feature a variety of stunning images and curated love notes that highlight the city’s diversity, showcase its exhilarating energy and celebrate the sights and sounds that are distinctly New York City. The campaign creative includes vibrant images, taken with Nikon cameras, that truly capture the city and those that call it home in incredible image quality, vivid colors and stunning detail that Nikon cameras and NIKKOR lenses are known for. Nikon’s “Love Letters” will also encourage New Yorkers to share their own beautiful images and affection for their city through social media, using #NikonLoveNY. Participants’ images dedicated website: www.NikonLoveNY.com.
“Whether it’s a secret spot for the best slice, the way the dusk light hits an iconic landmark or a favorite park bench with the perfect view, the things we love most about our cities deserve to be captured with a quality that reflects the pride and personal connection we have to these places,” said Lisa Baxt, Associate General Manager of Communications, Nikon Inc. “Through these Love Letters we hope to encourage consumers to pick up a camera and share the love they have for their city through stunning imagery. We are excited to kick off the campaign in New York, and see New Yorkers’ perspectives of all of the extraordinary things that make the city they love so special.”
Launching this Spring, the campaign will feature Nikon’s love letters at some of the most notable places along the N Line through billboards, posters and other out of home displays. Images layered with short love letters will be revealed in key locations in and around the transit line throughout the city, including Times Square, Atlantic Avenue in Brooklyn and Astoria, Queens, offering commuters visually dynamic messages as captured by Nikon cameras and NIKKOR lenses.
Consumers and campaign participants will also have an opportunity to see the campaign come to life across digital media and mobile platforms. As New York is waking up from the cold, dark winter months, it is a perfect time to get out and capture the vibrant nature of the city. Over the next two months, Nikon will encourage New Yorkers to capture what they love most about the Big Apple and share their personal love letters with the world, tagging #NikonLoveNY.
Travelling through three boroughs, New York City’s beloved “N Line” is the ideal canvas to showcase what makes New York City so exceptional. The line carries more than nine million passengers each month and runs through a diverse and rich cultural and architectural landscape stretching over a 45-station path and running through four of the 10 busiest subway stations in New York City, including stops at Times Square, Union Square, Atlantic Avenue and Coney Island. Already clad in Nikon’s recognizable yellow and black, the N Line will serve as a conduit for Nikon’s “Love Letters” campaign, which provides a picture of New York that’s not often told, featuring some of the intimate details that make living in New York so personal and special.
This campaign builds upon the company’s “Show Your Love Some Love” campaign, launched in March 2016, which empowered passionate people to create better memories with images that do their “loves” justice. The “Love Letters” campaign was created and executed by Nikon’s agency partners, Cramer-Krasselt and MWWPR.
To see all of Nikon’s Love Letters and notes from other New Yorkers, please be sure to visit www.NikonLoveNY.com
throughout the campaign.
If upgrading from a Rebel/***D series camera, or even an earlier **D model (like the EOS 60D), the Canon EOS 80D
and EOS 5D Mark IV
can each provide unique benefits that make them sensible upgrade candidates. So let's break down the differences to see which body provides the right upgrade path for you.
Let's first look at the EOS 80D as it will likely provide an easy, seamless transition for those who are already using a crop-sensor camera such as a Rebel/****D/***D/**D.
By "seamless transition," I mean that all of your current lenses should
be compatible with the 80D.
I say "should" because there's a very small chance that some older third-party lenses may not be fully compatible with bodies released after their manufacture.
And make no mistake, compatibility with EF-S lenses can be a significant benefit. Lenses designed specifically for crop sensor cameras are generally smaller, lighter and less expenisve than their designed-for-full-frame counterparts.
Of course, EF-S lenses do have their drawbacks, such as often a lower build quality and a lack of weather sealing.
Now let's look at the 80D's benefits over the 5D Mark IV
- Built-in Master Flash: Yes vs. N/A
- Higher Continuous Shooting Buffer (RAW): 25 RAW vs. 21
- LCD: Vari-angle Touch Screen vs. Fixed
- More Custom Functions: 26 vs. 17
- Higher Battery Life: Approx. 960 shots vs. 900
- Smaller Size: 5.47 x 4.14 x 3.09" (139.0 x 105.2 x 78.5mm) vs. 5.93 x 4.58 x 2.99" (150.7 x 116.4 x 75.9mm)
- Lighter Weight: 25.75 oz (730g) vs. 28.2 oz (800g)
- Compatible Mounts: EF, EF-S, TS-E & MP-E Lenses vs. EF, TS-E & MP-E
- Significantly Lower Price
Of the benefits listed above, the most compelling for most consumers is the significantly lower price.
In fact, you could nearly purchase (3) EOS 80Ds for the price of a single 5D Mark IV at MSRP (without rebates).
That kind of price differential brings the 5D Mark IV's numerous benefits into perspective. And while we're on the subject, let's take a look at the 5D Mark IV's benefits over the 80D
- Higher Resolution: 30.4 MP vs. 24.2
- Image Processor: DIGIC 6+ vs. DIGIC 6
- Better High ISO Results (example: comparison @ ISO 6400)
- More AF Points: 61 Point / 41 cross-type AF points inc. 5 dual cross type at f/2.8 and 61 points / 21 cross-type AF points at f/8 vs. 45 cross-type AF points inc. center dual cross type at f/2.8 and 27 points / 9 cross-type at f/8
- Metering Sensor: Approx. 150,000-pixel RGB+IR metering sensor, 252-zone metering vs. 7560-pixel RGB+IR metering sensor, metering with the area divided into 63 segments (9×7)
- Lower Light Metering Range: EV 0 – 20 vs. EV 1 – 20
- Larger ISO Range: 100-32000, L:50, H1: 51200, H2: 102400 vs. 100-16000, H: 25600
- More Durable Shutter: 150,000 shots vs. 100,000
- Higher Continuous Buffer (JPEG): Unlimited JPEGS vs. 110
- Higher Max. Video Resolution: 4K (17:9) 4096 x 2160 vs. Full HD (16:9) 1920 x 1080
- GPS: Built-in vs. optional accessory
- Mult-controller (Joystick): Yes vs. N/A
- Faster USB: Super-speed 3.0 vs. High-speed 2.0
- Memory Cards: CompactFlash Type I (UDMA 7 compatible) & SD/SDHC/SDXC (UHS-I) cards vs. SD, SDHC or SDXC (UHS-I)
- Body Materials: Magnesium Alloy vs. Polycarbonate resin with glass fiber
One benefit I did not list for the 80D is the FOVCF (Field of View Crop Factor). Because the 80D's sensor is smaller than the full frame sensor found in the 5D Mark IV, it captures a narrower angle of view at the same focal length compared to the 5D Mark IV.
A good description of the effect can be found in our Field of View Crop Factor
Although the physical focal length of a lens is not actually changed on a FOVCF camera, the subject framing certainly is. By multiplying the lens focal length (or focal length range) by the FOVCF, you get the full-frame focal length lens subject framing equivalent when used at the same distance.
For example, if you are looking for similar framing that a 50mm lens (the classic "normal" lens) provides on a full-frame (1.0x crop factor) SLR body, you probably want a 35mm lens on your 1.6x FOVCF body.
35mm x 1.6 = similar framing to a 56mm lens on a full-frame camera body. This focal length is often referred to as the "Effective Focal Length". The lens is still a 35mm lens, but your final image will only include a crop of the lens' complete image.
However, the FOVCF is a double-edged sword. On the one hand, it provides a more narrow angle of view which can provide [seemingly] more reach to your telephoto lenses.
But with the 5D Mark IV's extra resolution, you could argue that framing a subject more loosely with the same lens would provide better cropped-to-the-80D's-resolution image quality with the ability to optimally frame the subject post capture.
Where the 80D's FOVCF becomes especially problematic is wide angle photography. Because crop sensor cameras provide a narrower angle of view at the same focal length compared to full frame cameras, wide angle views are sacraficed when using full frame compatible lenses on the 80D.
A big advantage of the larger full frame sensor camera is the ability to create a stronger background blur.
Because a longer focal length is required for the 5D IV to create the same subject framing as the APS-C format 80D, the background can be more diffusely blurred in comparison.
So which DSLR should you get between the two bodies compared above? As usual, one's personal preferences, specific needs and budget will provide the answer.
That the 5D Mark IV is the more capable, better spec'd body is an easy conclusion. However, the price difference between the 80D and 5D Mark IV is substantial, and one must be able to justify the 5D IV's superset of features to justify the higher investment.
Those who may be easily able to justify the 5D IV's higher investment include photographers who primarily appreciate the camera's better image quality including cleaner high ISO results and higher resolution, increased shutter durability, dual memory card slots, wider angles of view and 4K recording capability.
And for those photographers who don't feel that the 5D IV's benefits are worth the incremental price difference over the 80D can enjoy the wealth of features afforded by the crop sensor camera at roughly 1/3 the cost.
Feel like photographing history in the making? Well, here's your chance.
Through 3/27/2017, you can apply to be the United States Supreme Court photographer. The annual salary range is from $54,972.00 to $86,460.00 annually (based on experience) and requirements include:
- U.S. Citizenship
- Background Check
- A bachelor's degree and three to five years of experience in photography (at least four years of experience can be substituted for the degree requirement)
- Proficient with Nikon & Hasselblad digital cameras, film/video equipment and lighting
- Proficient with MS Word, Access, Excel and Adobe Creative Suite
- Strong customer service attributes and comfort working with visiting dignitaries and the general public
If interested, the full job announcement can be found below.
USAJOBS - Job Announcement on Scribd