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 Thursday, July 31, 2014

From Canon USA:

Updates to Hardware and Software, Can Help Lead to Seamless Productivity and High-Quality Images

MELVILLE, N.Y., July 31, 2014 - Canon U.S.A., Inc., a leader in digital imaging solutions, today unveiled six new models in its imagePROGRAF lineup: four new five-color, large-format inkjet printers - the 36-inch iPF785 and iPF780 models, and the 24-inch iPF685 and iPF680 models - and two new large-format imaging systems - the iPF785 MFP M40 and iPF780 MFP M40. These devices offer faster printing speeds and lower operation costs as compared to their predecessors, as well as upgraded software for an enhanced user experience particularly in mobile and cloud based printing applications.

Designed for a variety of industries that print maps, technical drawings, renderings, site and facilities management plans, signs and posters, the 36-inch devices boast print speeds of up to 21 seconds for an Arch D (24" x 36") print and now support 300 ml ink tanks, helping to lower the cost-per-print. A sub-ink tank system allows users to deplete all of the ink in the tank before replacing them, as well as to replace empty ink tanks without needing to stop the printer, increasing productivity during continuous print runs. In addition, the iPF785 and iPF685 models come equipped with a 320GB internal hard drive for enhanced file processing, personal mailbox space and job storage for up to 500 print jobs.

The iPF785 MFP M40 and iPF780 MFP M40 models now have the ability to scan documents up to 315" in length as a PDF or JPEG file, and up to 590" in length as a TIFF file. The M40 scanner has a maximum optical resolution of 1200 dpi, scan speeds of up to 13" per second for monochrome, 3" per second for color and also the capability to scan documents up to 2mm thick. The system features a stand-alone computer and multi-touch-screen monitor, and come with SmartWorks MFP software V 3.55 to simplify Scan-to-print, File and Share processes.

"In addition to some welcome feature set enhancements such as hard drive capacity and increased scan length, the standout aspect of Canon's new-generation models is their productivity," said David Sweetnam, head of Research and Lab Services for BLI. "For example, the iPF680/780 and iPF685/785 MFP models all showed significant productivity gains over their predecessor models, notably in Fast and High Quality modes, so users can remain highly productive without compromising image quality. The models also deliver higher color gamut, richer color saturation, more distinct fine lines and more natural-looking skin tones. The models further deliver excellent GIS/CAD/AEC graphics with an improved depth of field in GIS graphics, even on plain paper, delivering a more realistic 3D rendering of topographical features. And the SmartWorks MFP software on the iPF785 MFP is even easier to use than previous versions, with flexible options for batch scanning that are not currently available with some leading rivals."

"The new imagePROGRAF models introduce powerful new features that can help save time, cut costs and ensure that print jobs move along seamlessly for outstanding productivity," said Junichi Yoshitake, senior vice president and general manager, Business Imaging Solutions Group, Canon U.S.A., Inc., Canon U.S.A. "These versatile devices lend themselves to numerous applications, including computer-aided design, architecture, engineering and construction, as well as signs and posters and are excellent companions for industries ranging from manufacturing and government to education."

Bolstered Productivity
Ideal for businesses that need to print documents quickly while retaining high image quality, these new imagePROGRAF models are designed for maximum versatility and performance. In their fastest modes, the iPF785 and iPF780 printers can produce an Arch D sized print (24" x 36") in approximately 21 seconds and Arch E sized print (33.1" x 46.8") in approximately 41 seconds, while the iPF685 and iPF680 printers have output speeds of up to 25 seconds for Arch D prints and 48 seconds for Arch E prints. The 24-inch printers now also come standard with a Flat Stacker/Basket that provides the capability to neatly stack up to 20, 24 x 36 inch plain paper prints.

Simple, Intuitive Software
Addressing the needs of a diverse range of users, Canon's Direct Print & Share 2.0 software is a downloadable cloud portal solution for expanding printing workflows. This software empowers users to view, share and print a variety of files, including PDF, TIFF, JPEG and HP-GL/2 formats, from virtually anywhere. Users can utilize the new "Shortcut Print" feature to drag and drop files they wish to print into hot folders on their desktops helping to streamline their workflow process.

These devices are compatible with Canon's new imagePROGRAF Print Utility mobile app, which helps facilitate wireless printing from a compatible iPad device. The app allows users to perform a number of actions, including previewing their PDF file, number of copies, orientation, and quality before sending the job to any of the compatible imagePROGRAF printers sharing the same network.

Increased Color Range and Precision
These imagePROGRAF devices come with a five-color dye/pigment reactive ink system, including a newly formulated magenta ink that helps produce more vivid reds and yellows. Canon inks provide outstanding adhesion to media, are scratch- and marker-resistant, and help produce crisp and legible text. These devices include Canon's high-density PF-04 print head, which uses 15,360 nozzles to lay down ink.

SmartWorks MFP Software
SmartWorks MFP software provides tools needed to help you quickly and easily scan to print/file/share large format technical documents. New features include:

  • Ability to add custom presets with one-touch retrieval for those frequently used settings
  • Full integration with Canon Digital Print & Share cloud software

Users have more control over their workflow with access to editing functions such as invert, mirror, and black and white point adjustments. Custom presets help users control the scanner and increase control over printer settings.

Optional Software
SmartWorks V3.5 Plus gives users the ability to scan and print multi-page PDF documents on the fly. This allows users to take multiple drawings or documents, scan them in using the M40 scanner and either save or print the set as one multi-page document. In addition to this added feature, users can now perform color corrections and automatically crop the borders on their files using the preview mode and large touch-screen monitor, to ensure that they will be obtaining the desired output. The Plus version also supports PDF/archiving functionality.

PosterArtist with a new low MSRP of $395, includes essential features customers need to easily create posters, signs and banners. To make sharing simple PosterArtist now offers the ability to save posters including custom images, clipart, and fonts, to a new file format. This complete file can be exported directly from PosterArtist to Canon's Direct Print & Share cloud portal software for sharing between users.

In addition, there are a host of independent software vendors that have made software available for use with these new imagePROGRAF printers. Cloud4MPS allows users to web enable compatible imagePROGRAF printers for Remote Device management, Status & Usage Readings, Consumable Management and more. Other companies include SA International, Technesis, Sepialine, EFI, Shiraz, Caldera, ColorGate, DEV Studio, SCP and PosterJET.

Availability
These new imagePROGRAF models are scheduled to be available on July 31, 2014 at manufacturer's suggested retail prices of $4,995 (iPF785), $4,495 (iPF780), $3,195 (iPF685), $2,495 (iPF680), $8,995 (iPF785 MFP M40), $8,495 (iPF780 MFP M40 and $395, for PosterArtist. And ($595) SmartWorks MFP Plus software.

B&H carries Canon imagePROGRAF large format pritners.

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Posted to: Canon News   Category: Canon USA News
Post Date: 7/31/2014 10:05:45 AM ET   Posted By: Sean
 Tuesday, July 29, 2014

From Canon USA:

With an Impressive 42x and 30x Optical Zoom, respectively, Canon's new PowerShot SX520 HS and PowerShot SX400 IS Digital Cameras Provide High-Quality Imaging Tools to Meet Varying User Needs

MELVILLE, N.Y., July 29, 2014 - Canon U.S.A., Inc., a leader in digital imaging solutions, today announced two new compact, super-zoom cameras: the PowerShot SX520 HS and the PowerShot SX400 IS digital cameras. Designed to give users the versatility and telephoto reach they need to capture subjects from far distances, these new cameras are packed with impressive features. The new PowerShot SX520 HS digital camera includes a high-powered 42x Optical Zoom lens (equivalent to 24-1008mm) and the Canon HS SYSTEM for clear sharp images and Full HD Video. With a 30x Optical Zoom (equivalent to 24-720mm), the PowerShot SX400 IS digital camera allows photographers to capture the moments that mean the most to them quickly and easily, even at long range.

"Our goal is to provide people who are passionate about photography with the imaging tools they need to capture the moments that inspire them," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. "The PowerShot SX520 HS and PowerShot SX400 IS digital cameras offer users features that help produce high quality-images and video with ease allowing them to capture their most creative shots."

The PowerShot SX520 HS Digital Camera
Building on the features of the PowerShot SX510 HS digital camera, the PowerShot SX520 HS digital camera incorporates a 42x Optical Zoom with Canon's Optical Image Stabilization, ideal for active families that want to take high-quality close-up shots of their children's soccer game or dance recitals. In addition to featuring a powerful optical zoom range, the SX520 HS digital camera combines a 16 Megapixeli High-Sensitivity CMOS sensor and Canon's DIGIC 4+ Image Processor to create the Canon HS SYSTEM allowing for excellent low-light performance.

Giving users the ability to capture life in motion, the camera features a dedicated movie button so users can easily record 1080p Full HD video utilizing the camera's full 42x optical zoom capability. The camera also features an enhanced grip for added handling comfort. Additionally, the camera's Intelligent IS automatically chooses from one of eight modes to help optimize image stabilization for virtually shake-free images in various shooting conditions. The camera's High Speed AF allows users to achieve fast autofocusing speeds to help capture every shot with ease. The PowerShot SX520 HS digital camera's advanced Zoom Framing Assist feature intelligently controls the lens, making it easy to locate the main subject by zooming out, and then zooming back in quickly and automatically for dramatic close-ups with face detection where applicable.

Upgraded from its predecessor, the PowerShot SX520 HS digital camera features Canon's Creative Shot mode that uses a combination of lighting, color and composition from the original image to create unique, artistic images. Smart AUTO technology selects 32 different pre-defined scenes for still shots and 21 scenes for video without the need to switch modes, making it possible to take beautiful images and video in a variety of situations. The Hybrid AUTO mode featured in the PowerShot SX520 HS camera creates a beautifully stabilized HD video clip (up to approximately four seconds) every time a user shoots a still image, then compiles the clips into a single movie that forms a "highlighted reel" for the day. This new camera is equipped with a built-in mini-HDMI port that makes it easy to connect to an HD TV set at home or on the road so everyone can comfortably enjoy viewing the footage.

The PowerShot SX400 IS Digital Camera
With a compact design and a powerful 30x Optical Zoom range with Optical Image Stabilizer, the PowerShot SX400 IS digital camera is a versatile camera that can be used daily anytime, anywhere. The 16 Megapixeli CCD sensor and DIGIC 4+ image processor combine with Canon's Intelligent IS system to provide users with outstanding functionality, while the updated grip design improves handling comfort. With Smart AUTO, the camera identifies an ideal image setting by intelligently selecting from one of 32 pre-defined modes for still shots and 21 scenes for video.

The PowerShot SX400 IS digital camera is always ready for action with a dedicated movie button to easily stop and start recording 720p HD video. Additionally, like the PowerShot SX520 HS camera, the PowerShot SX400 IS camera can record even far distances through the use of the camera's full 30x zoom range. The PowerShot SX400 IS digital camera's High Speed AF, upgraded from the previous model, helps to reduce lag time so that the perfect shot can be captured quickly and with ease.

Pricing and Availability
The PowerShot SX520 HS digital camera will be available in September 2014 for an estimated retail price of $399.99.

The PowerShot SX400 IS digital camera will be available in August 2014 in black or red for an estimated retail price of $249.99.

B&H has the Canon PowerShot SX520 HS and PowerShot SX400 IS available for preorder.

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Posted to: Canon News   Categories: Canon Announcements, Canon USA News
Post Date: 7/29/2014 6:40:44 AM ET   Posted By: Sean
 Saturday, July 26, 2014

Amazon is listing the Canon EOS 7D as "DISCONTINUED." Does this – along with Canon's steep Refurbished discounts – mean that Canon is clearing inventory ahead of a DSLR announcement?

Only time will tell...

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Posted to: Canon News   Category: Canon USA News
Post Date: 7/26/2014 5:48:29 PM ET   Posted By: Sean
 Thursday, July 24, 2014

From Canon USA:

Canon Follows Up on Their Strong Showing at February's Big Game in New Jersey With Widespread Use by Imaging Professionals at the Soccer Tournament in Brazil

MELVILLE, N.Y., July 24, 2014 - Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce that Canon broadcast lenses were the most widely used broadcast lenses covering the matches of the recent Soccer Tournament in Brazil. Furthermore, the professional photographers tasked with capturing the riveting goals, ravenous fans, colorful scenery and nail-biting moments of the soccer matches utilized Canon DSLR cameras and lenses more than any other brand.

This outstanding show of support for Canon equipment in Brazil follows Canon broadcast lenses being used extensively to broadcast The Big Game in New Jersey on February 2, 2014, as well as being the number one camera and lens choice for imaging professionals shooting from the sidelines of the game between Denver and Seattle. In support of professionals on the ground, the Canon Professional Services (CPS) team was on location at each of these sporting events, among countless others, to provide support to photographers, broadcasters and all imaging professionals.

"Canon is honored to help broadcast companies and news services bring the action of these high-profile sporting events to devoted fans across the world. It is a testament to our products and professional service and support that so many image makers at the pinnacle of their profession rely on Canon," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc.

Throughout the soccer matches in Brazil, Canon broadcast field lenses were utilized to deliver footage of the thrilling tournament. Canon broadcast field lenses represented approximately 90 percent share of all broadcast lenses used. Additionally, Canon broadcast lenses were used extensively to deliver The Big Game to more than 111 million television viewers.

A look to the sidelines in Brazil revealed a familiar sight to many sporting event fans — Canon EOS Digital SLR cameras, equipped with iconic white Canon telephoto EF lenses. Throughout the tournament, approximately 70 percent of imaging professionals chose Canon DSLRs and lenses to capture and share the memorable moments of these passionate and prideful soccer matches. Much like The Big Game, in which 75 percent of imaging professionals on the sideline of that gridiron matchup chose Canon equipment.

At each of the 12 stadiums that hosted Soccer matches in Brazil, CPS had teams of technical and professional representatives providing imaging professionals with convenient access to product support, equipment maintenance, and product loans.

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Posted to: Canon News   Category: Canon USA News
Post Date: 7/24/2014 10:20:07 AM ET   Posted By: Sean
 Thursday, July 10, 2014

From Canon:

Asana, Canon, Dropbox, Google, Newegg and SAP Announce Formation of New Cooperative Patent-Licensing Agreement

TOKYO, July 10, 2014—Asana, Canon Inc., Dropbox, Google, Newegg and SAP today announced the formation of the License on Transfer (LOT) Network, a cooperative patent-licensing agreement that will cut down on patent troll litigation and the growing practice of patent privateering.

Patent litigation reached an all-time peak last year, with more than 6,000 lawsuits filed. Most of those suits came from non-practicing entities, also known as patent trolls—companies that don’t have a business outside of licensing and litigating patents.

More than 70 percent of the patents used by trolls come from still-operating companies. Indeed, in a growing trend called privateering, companies are selling patents to trolls that then use those patents to attack other companies. In some cases, those companies arrange to get a cut of revenue generated from the trolls’ suits.

The LOT agreement is a new kind of royalty-free cross-license meant to address these growing systemic problems. Member companies receive a license when the patents are transferred out of the LOT group. That means that companies retain their right to enforce a patent so long as they retain ownership of it. However, as soon as it is sold, a license to the other members becomes effective, protecting them from attacks by the troll to which the patent was sold.

The agreement includes several other provisions that preserve a patent portfolio’s value, including carve-outs for certain M&A transactions and change of control.

The initial members of the LOT Network range from early-stage startups to established technology companies. Together they own almost 300,000 patent assets, generate more than $117 billion in revenue and employ more than 310,000 people.

"The LOT Network is a sort of arms control for the patent world," said Allen Lo, deputy general counsel for patents at Google. "By working together, we can cut down on patent litigation, allowing us to focus instead on building great products."

"Startups need to overcome many risks before they can become mature, thriving companies. The LOT Network is a powerful and creative new idea that will help ensure that patent abuse need not be one of them," said Dustin Moskovitz, cofounder of teamwork software provider Asana.

"The LOT Network provides a unique mechanism for reducing patent troll threats while maintaining a portfolio’s primary significance and value," said Kenichi Nagasawa, director and group executive of Canon Inc.’s Corporate Intellectual Property & Legal Headquarters. "Through the further expansion of the LOT Network, I look forward to the patent system restoring its sound functionality."

"We believe that patents should never be used to stifle innovation," said Brett Alten, IP counsel at Dropbox, "The LOT network is a creative solution to fight patent abuse that becomes more effective with each company that joins. The more participants there are, the better off we’ll all be."

"Newegg has a very strong history of successfully battling patent trolls, and the License on Transfer Network is another valuable tool that helps protect participants from frivolous patent litigation," said Soren Mills, chief marketing officer of Newegg North America. "We’re very happy to join forces with Google and other leading technology companies to preserve the spirit of innovation that’s so vital to our collective well-being."

"The structure of the LOT Network helps protect innovative patent owners from unwarranted litigation, without stifling valid, beneficial uses of patents, such as cross-licensing," said Anthony DiBartolomeo, senior vice president and chief IP counsel at SAP. "As long as a company owns their patent they retain all their rights to it."

More information is available at http://www.lotnet.com.

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Posted to: Canon News   Category: Canon USA News
Post Date: 7/10/2014 6:42:01 AM ET   Posted By: Sean
 Tuesday, June 10, 2014

From Canon:

TOKYO, June 10, 2014—Canon Inc. today commemorated the 25th anniversary of the EOS-1 series, the flagship-model lineup of the Company’s EOS series of interchangeable-lens cameras, which debuted in 1989.

In 1987, Canon launched EOS, the world’s first AF (autofocus) single-lens reflex camera to employ a fully electronic mount system, using electrical signals to control such functions as autofocusing and aperture adjustment. Two years later, in 1989, the Company introduced the top-of-the-line professional-model EOS-1. Created to satisfy the advanced demands of professional photographers, the camera marked the inaugural model of Canon’s EOS-1 series. Based on the EOS concept of delivering automated performance in accordance with the will of the user, the EOS-1 featured cutting-edge technologies, class-leading levels of performance, high durability, robustness and reliability.

In 1994, as a growing number of professional photographers were making use of the autofocusing capabilities offered by cameras, Canon launched the EOS-1N, featuring an increased number of focusing points and increased predictive focusing when tracking moving subjects. Additionally, in 2000, the Company introduced the EOS-1V, equipped with 45-point high-density Area AF, which contributed to high-speed predictive AF of up to 9 frames per second. In this way, Canon has consistently launched flagship-model SLR cameras designed to satisfy the demands of professionals in step with the changing times.

Upon entering the digital era, Canon launched its first flagship-model professional digital SLR camera—the EOS-1D—in 2001, followed in 2002 by the EOS-1Ds, equipped with a full-frame 35mm sensor. Since then, the Company has reinforced its product lineup through efforts targeting enhanced image quality and continuous shooting performance.

In June 2012, Canon released the EOS-1D X, its latest flagship pro-model digital SLR camera, marking the EOS-1 series’ 13th model since the launch of the original EOS-1. The 1D X has garnered strong acclaim from professionals working in a wide range of fields, from photojournalism and sports coverage to commercial and nature photography.

Through the introduction of its powerful flagship-model EOS-1 series, incorporating cutting-edge technologies, and the expansion of these technologies and the functions they make possible, even to entry-level models, Canon continues aiming to enhance the value of its product lineup. In addition to its robust camera lineup, Canon contributes to developing the culture of photographic and video imaging though its efforts to fulfill the diverse needs of users.

Check out Bryan's review of the latest 1-series camera – the Canon EOS-1D X.

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Posted to: Canon News   Category: Canon USA News
Post Date: 6/10/2014 6:12:33 AM ET   Posted By: Sean
 Tuesday, June 3, 2014

Highlights Include Demonstrations of the New CINE-SERVO Zoom Lens and DP-V3010 4K Reference Display, and In-Depth Seminars and Workshops

MELVILLE, N.Y., May 29, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, will showcase its full line of professional motion picture equipment at the 2014 Cine Gear Expo in Los Angeles, CA from June 6-7, 2014. At Booth 12, Canon will offer visitors the opportunity to demo Canon Cinema EOS and DSLR cameras, Canon HD Video Camcorders, and Canon optics, including the new CINE-SERVO 17-120mm T2.95 zoom lens. Canon will also exhibit cinema workflow solutions including the EOS C300 and EOS C100 Digital Cinema Cameras featuring the Dual Pixel CMOS AF Feature Upgrade, new XF205 and XF200 Professional Camcorders, and the DP-V3010 4K Reference Display, now available for purchase.

Industry Seminars
Canon will host three informative seminars featuring renowned cinematographers and industry leaders, who will showcase their work created using Canon equipment, while sharing their best practices and real-world insights into the art and craft of cinematography.

The seminar schedule is as follows:

Friday, June 6th

5:30pm - 6:30pm | Paramount Theatre (5555 Melrose Ave., Hollywood, CA 90038)
4K, 2K, or HD: Leading Cinematographers Try to Resolve the Resolution Debate
Dallas Sterling (Higher Power)
Shane Hurlbut, ASC (Need for Speed)
Steven Poster, ASC (Amityville: The Lost Tapes)
Sam Nicholson, ASC (Various VFX work)

Saturday, June 7th

12:45pm - 1:45pm | Paramount Theatre (5555 Melrose Ave., Hollywood, CA 90038)
Let's Talk Docs: Non-fiction Cinematographers Share Stories from the Frontline
Rick Rowley (Years of Living Dangerously
Nick Higgins (The Crash Reel)
Jerry Ricciotti (VICE)
Nicola Marsh (20 Feet from Stardom)

4:30pm - 5:30pm | Paramount Theatre (5555 Melrose Ave., Hollywood, CA 90038)
Building Your Camera Kit: Experts Break Down Their Must-Have Tools
Zoran Veselic (Human Voice)
Alan Newcomb (Tusk)
Rachel Morrison (Gap commercials)
Suny Behar (HBO camera test)

Canon Live Learning Workshops
Canon Live Learning (CLL) will be hosting two workshops at the Canon Hollywood Professional Technology and Support Center for those who would like to learn more about the Cinema EOS Dual Pixel CMOS Autofocus feature upgrade and high ISO shooting.

Canon Technical Advisor Brent Ramsey and Cinema EOS Pro Market Representatives will be on hand to answer questions and demonstrate the Dual Pixel CMOS AF upgrade and showcase the capabilities of high ISO shooting when capturing images in near dark situations. Dual Pixel CMOS AF technology was originally introduced in the EOS 70D DSLR, and now, Cinema EOS users will have the opportunity to take advantage of this new technology in both the EOS C100 and EOS C300 Cinema Cameras, which significantly improves focus acquisition performance. Developed with the single-operator in mind, Dual Pixel CMOS AF delivers a smooth, continuous autofocus without excessive searching or blurring, greatly enhancing the quality of "live" focus transitions.

The workshop schedule is as follows:

Friday, June 6th
12:00pm - 2:00pm | Canon Hollywood Technology and Support Center (6060 Sunset Blvd., Los Angeles, CA 90028)
A limited number of Canon U.S.A. Factory Service Clean and Check coupons will be given out on a first come, first served basis.

Saturday, June 7th
8:30am - 10:00am | Canon Hollywood Technology and Support Center (6060 Sunset Blvd., Los Angeles, CA 90028)
A limited number of Canon U.S.A. Factory Service Clean and Check coupons will be given out on a first come, first served basis.

Camera Giveaway
During Cine Gear Expo, visitors to the Canon booth can enter for a chance to win one of two prizes: a Canon EOS 5D Mark III Digital SLR Camera (retail price: $3,399.00) or a VIXIA mini X camcorder (retail price: $399.99). Two winners will be selected and notified of their prize after the show.

The 2014 Cine Gear Expo Los Angeles is held from Thursday, June 5th through Sunday, June 8th at The Studios at Paramount. Registration is free online until May 31, 2014 at 12am PST. To register, visit: http://www.cinegearexpo.com/category/register/.

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Posted to: Canon News   Category: Canon USA News
Post Date: 6/3/2014 7:27:30 AM ET   Posted By: Sean
 Wednesday, May 28, 2014

From Canon USA:

Create a short video of 100 seconds or less using a Canon camera and lens, telling us how Canon Lenses have made an impact on your life professionally or personally.

Submit your video for a chance to win the new EF 16-35mm f/4L IS USM lens!

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Posted to: Canon News   Category: Canon USA News
Post Date: 5/28/2014 12:16:47 PM ET   Posted By: Sean
 Tuesday, May 27, 2014

From Canon USA:

New Campaign Includes TV, Theater and Digital Advertising as Well as New Consumer-centric "Bring It" Microsite

MELVILLE, N.Y., May 27, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce a new marketing campaign, "Bring It," designed to enlighten consumers to a new perspective of telling better stories with higher quality images and video. The campaign, scheduled to roll out this month, features Canon's line of EOS digital SLR cameras and lenses with a rallying cry for everyone to bring their best images and videos to be shared on the Canon "Bring It" microsite.

With a history dating as far back as the 1930s, Canon brought high-quality photography to market. Then, the heritage brand was the first to bring Hollywood caliber HD video to its digital SLR cameras. Today, Canon builds on its legacy by bringing a movement designed to show the public the value a Canon camera can bring to capture outstanding images and videos. Consumers should not settle for good enough, when they can have great. The new 'Bring It' campaign asks the masses to bring their talent, bring everything they have to the art of creating inspiring still and video images.

Through a series of TV, in-cinema and digital spots, "Bring It" pays homage to Canon's past and future as a leader in digital imaging technology, including scenes from the recent film Need for Speed, as well as personal home videos conveying the impact Canon has had from Hollywood to the general public. Consumers are also encouraged to be part of this social movement using the hashtag #BringIt every time they upload their creative HD videos and still images on social media sharing sites like Facebook, Twitter, and YouTube. Consumer submitted content shared online with #BringIt may be featured and celebrated on the campaign microsite, bringit.usa.canon.com, beginning in July.

"We want this new ad campaign to inspire everyone who is passionate about photography to show us the talents they possess," said Yuichi Ishizuka, president and COO, Canon U.S.A. "The idea behind 'Bring It' is to encourage people to strive to not only take better pictures and videos, but to take their cameras wherever they go, allowing them to tell their unique visual stories -stories that will stand out from the crowd and last a lifetime."

Bring It Microsite
In addition, the "Bring It" microsite will serve as a gallery for consumer-submitted images and video, visitors to the bringit.usa.canon.com microsite will get a behind-the-scenes view of the inspiration behind each contribution and information on the products and methods used to produce what is being showcased. The microsite will also feature interactive content about Canon products, as well as educational tools to help inspire and guide consumers as they embark on their own journeys of producing still images and Hollywood caliber HD videos.

For the latest news and announcements related to Canon's "Bring It" campaign, follow @CanonUSAImaging on Twitter and join the conversation with #BringIt.

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Posted to: Canon News   Category: Canon USA News
Post Date: 5/27/2014 8:39:12 AM ET   Posted By: Sean
 Thursday, May 22, 2014

From Canon USA:

EOS C300 Feature Upgrade offering enhanced autofocusing capability is now available.

Details
Now available from Canon is a feature upgrade for the EOS C300 Digital Video Camera that will offer an autofocus mode to help ensure sharp focus and smooth focus transitions. The upgrade provides a new Continuous AF (Autofocus) Function for all Canon EF autofocus Lenses, using Dual Pixel CMOS AF technology. A new AF Lock setting also lets you change the image framing while holding the desired focus. These critical focusing capabilities are designed to help reduce out of focus video while providing for smooth focus transitions and assist users when operating with small crews.

Learn more about the EOS C300 Feature Upgrade by visiting the dedicated webpage on the Canon USA website.

Support
Canon USA will perform Feature Upgrade on the EOS C300 at a cost of $500*, and will require that the EOS C300 cameras be sent to an official Canon Service Center. Please contact the Canon Customer Support Center for details. This Feature upgrade is only available for the EF mount EOS C300 Digital Cinema Camera.

This information is for residents of the United States and Puerto Rico only. If you do not reside in the USA or Puerto Rico, please contact the Canon Customer Support Center in your region. Please register your EOS C300. By registering, we will be able to notify you via email when future firmware updates become available for download.

*Does not include Shipping and Handling charges or applicable Sales Tax.

Thank you,
Customer Support Operations
Canon U.S.A., Inc.

Contact Information for Inquiries
Phone: 1-855-CINE-EOS (toll free)
Email: CinemaEOS@cits.canon.com

B&H carries the Canon EOS C300 Cinema camera.

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Posted to: Canon News   Category: Canon USA News
Post Date: 5/22/2014 9:13:31 AM ET   Posted By: Sean
 Tuesday, May 13, 2014

Along with the new lens announcements, Canon also announced that it will be offering a special white edition of its tiny EOS Rebel SL1 in the US market at the end of June. It will carry the same MSRP as the regular black model ($749.99).

B&H has the Canon EOS Rebel SL1 with EF-S 18-55mm f/3.5-5.6 IS STM Lens (White) available for preorder.

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Posted to: Canon News   Category: Canon USA News
Post Date: 5/13/2014 9:20:40 AM ET   Posted By: Sean
 Thursday, May 1, 2014

From Canon USA:

Research commissioned by Canon U.S.A. uncovers the counterfeit confidence trap in America

MELVILLE, N.Y., May 1, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, will unveil today the results of a 2013 Anti-Counterfeit Study it commissioned on U.S. consumers’ attitudes and perceptions of counterfeit consumer electronics in the U.S. The study reveals that while counterfeit consumer electronics are a significant concern to U.S. consumers, most seem to be unaware of the full impact and risks of their purchase and use. The study revealed that consumers trust their instincts, but seem to lack the understanding of the possible safety risks and the true long-term costs of counterfeit consumer electronics.

According to the Department of Homeland Security, $145 million worth of counterfeit consumer electronics entered the U.S. in 2013. The research commissioned by Canon reveals, however, that while three out of every four consumers surveyed were concerned about counterfeit consumer electronics, only about one in two believed they can accurately identify counterfeit consumer electronics.

“Most American consumers are unaware of the full risks associated with these potentially dangerous devices. Four in ten of the U.S. consumers surveyed don’t know counterfeit consumer electronics can harm them, and this lack of awareness leads to what Canon calls a ‘Confidence Trap’,” said Chuck Westfall, Technical Advisor, Professional Engineering & Solutions Division, Canon U.S.A, Inc. “Based on the survey, consumers seem overconfident in their ability to spot a fake, and as a result, are at risk of possible harm.”

The study revealed:

  • In 2013, 12 percent of the U.S. consumers surveyed knowingly bought fake consumer electronics, while 18 percent bought them unknowingly.
  • 40 percent of U.S. consumers surveyed were unaware that counterfeit consumer electronics may harm them.
  • 45 percent believed that counterfeit consumer electronics do the job just as well as genuine consumer electronics.
  • 97 percent wanted more information so they can identify counterfeits.
  • Millennials surveyed were five times more likely than the Baby Boomers surveyed to purchase fake goods.
  • While the majority of millennials (72 percent) surveyed consider themselves very knowledgeable in identifying a counterfeit consumer electronics product, about one in four continues to unknowingly buy one.

Based on the survey results, 18 percent of U.S. consumer electronic purchasers surveyed say they have unknowingly purchased counterfeit consumer electronics this past year. Further, the study revealed, overconfident in their abilities, a significant proportion of consumers surveyed fell victim to counterfeit purchases, largely unaware that they could be putting themselves at risk of inferior product performance.

When it comes to purchase drivers, according to this, the majority of consumers surveyed overwhelmingly value product performance, quality, and safety when buying an electronic good. 82 percent of respondents cited product performance and 70 percent said product safety is important to them. It seems that purchasing counterfeits is therefore largely driven by a knowledge gap. For instance, close to half (45 percent) of consumers surveyed believe that a counterfeit product does the job just as well as the genuine product.

“One of the most significant revelations of this Anti-Counterfeit Study is our obligation to take action and educate consumers about the potential health and safety risks of counterfeit consumer electronics,” commented Westfall. “This research indicates that education can largely impact perceptions of counterfeit consumer electronics, and steer consumers away from making uninformed and misguided purchases. After learning about the facts, 71 percent of the U.S. consumers surveyed said that they were less likely to buy them.”

Canon is committed to bridging this education gap for the majority of American consumers who believe more can be done to combat the counterfeit consumer electronics market. Contrary to popular consumer belief, it is not exclusively the job of government, law enforcement or retailers to raise awareness. Prevention lies in the collaboration of all stakeholders and Canon is working to promote the continued education of consumers.

Today, Canon and the New York City College of Technology (City Tech) will host a panel discussion about the potential dangers of counterfeit consumer electronics. Event panelists include representatives from Canon U.S.A, City Tech College, Consumerist.com, U.S. Chamber of Commerece Global Intellectual Property Center and Underwriters Laboratories.

On April 23rd, Canon was also recognized by the U.S. Chamber of Commerce’s Global Intellectual Property Center at the 2nd Annual IP Champions Conference in Washington D.C. for its Anti-Counterfeit Consumer Awareness Campaign.

For more information visit: http://usa.canon.com/aboutcounterfeits

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Posted to: Canon News   Category: Canon USA News
Post Date: 5/1/2014 12:23:54 PM ET   Posted By: Sean
 Wednesday, April 30, 2014

From Canon:

Recent media reports have called attention to the disocovery of a security vulnerability in OpenSSL, an application widely used by network-connected devices and websites that encrypts information to enable secure communication. The vulnerability, known as the Heartbleed Bug, could result in the leak of information that was thought to be secure.

We have been evaluating Canon products equipped with network connectivity* as well as websites directly operated by Canon. At this time, however, we have not found any that are affected by this vulnerability.

We will work to further strengthen security measures to ensure that customers can continue using Canon products and websites with peace of mind.

* Products that do not include networking capabilities or are not used when connected to a network are not affected by this vulnerability.

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Posted to: Canon News   Category: Canon USA News
Post Date: 4/30/2014 9:26:33 AM ET   Posted By: Sean

From Canon:

TOKYO, Japan, April 30, 2014—Canon Inc. today celebrated an impressive lens-manufacturing milestone with the production on April 22, 2014, of the Company's 100-millionth EF-series interchangeable lens for EOS cameras—an EF200-400mm f/4L IS USM Extender 1.4x.

Production of interchangeable EF lenses for Canon EOS-series AF (autofocus) single-lens reflex cameras began in 1987 at the Company's Utsunomiya Plant, which continues to play a central role in Canon’s lens manufacturing operations. In May 2013, EF lens production surpassed the 90-million-unit mark and now, approximately eleven months later, the Company is commemorating its first-in-the-world achievement of having manufactured 100 million lenses.

Canon's proprietary EF lenses, launched in March 1987 along with the EOS SLR camera system, have continued to evolve since their introduction, leading the industry through the incorporation of a wide range of innovative technologies, including such world's firsts as the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multi-layered diffractive optical (DO) element. In May 2013, aiming to further expand the realm of photographic expression, the Company introduced the EF200-400mm f/4L IS USM Extender 1.4x, the world's first super-telephoto zoom lens with a built-in 1.4x extender that makes possible a 200-560 mm focal length range.

In recent years, in addition to renewing such models as super-telephoto lenses ideal for sports and nature photography along with zoom lenses that offer a bright f/2.8 maximum aperture throughout the entire zoom range, Canon has launched multiple entry-class interchangeable lenses equipped with a stepping motor (STM) that delivers smooth and quiet autofocus performance during video recording. As a result, the Company's extensive EF lens-series lineup currently comprises a total of 89 models. In addition to enhancing its lens offerings, Canon has expanded the optical technologies incorporated in its EF lenses into new fields, launching EF Cinema Lenses for digital cinematography in January 2012, and EF-M lenses for compact-system cameras in September 2012.

Furthermore, during the 11-year period from 2003 to 2013, Canon maintained the No. 1 share worldwide within the interchangeable-lens digital camera market and, in February 2014, marked another manufacturing milestone as combined production of its film and digital EOS-series interchangeable-lens cameras surpassed the 70-million-unit mark.

Canon will continue refining its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable lenses and cameras that cater to the varying needs of photographers—from first-time users to advanced amateurs and professionals—while contributing to expanding the photographic and video imaging culture.

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Posted to: Canon News   Category: Canon USA News
Post Date: 4/30/2014 6:46:15 AM ET   Posted By: Sean
 Wednesday, April 23, 2014

From Canon:

TOKYO, April 23, 2014—Three Canon camera products and one Canon technology were recognized with "Best Photo and Imaging Product" awards by the Technical Image Press Association (TIPA), representing 29 photo and imaging magazines from 16 countries across five continents. The four award-winners are: the EOS 70D digital SLR (DSLR) camera, the PowerShot G1 X Mark II digital compact camera, the EF 200-400mm f/4L IS USM Extender 1.4x super-telephoto zoom lens, and Dual Pixel CMOS autofocusing technology.

Best DSLR Advanced: EOS 70D
Named "Best DSLR Advanced" by the TIPA jury, the Canon EOS 70D features an APS-C-size approximately 20.2-megapixel CMOS sensor and the DIGIC 5+ image processor, making possible a fast continuous shooting speed of up to approximately 7 frames per second and a maximum standard ISO of 12800,1 which can be extended up to ISO 25600. The camera is also equipped with a 19-point all cross-type AF system. Earning special praise, however, was the EOS 70D's Dual Pixel CMOS AF, which the judges called a "breakthrough." The innovative autofocusing technology makes possible improved tracking capabilities when shooting video to ensure smooth focusing performance similar to that achieved by video camcorders, and fast autofocusing performance when capturing stills during Live View shooting. Other features mentioned by the TIPA jury were the camera's Vari-angle touch-screen 3.0-inch Clear View LCD monitor II, which offers approximately 1.04-million-dot resolution, and built-in Wi-Fi, which allows image-sharing via CANON iMAGE GATEWAY as well as the transfer and saving of images to a smartphone using the EOS Remote application.2

Best Expert Compact Camera: PowerShot G1 X Mark II
Crowned "Best Expert Compact Camera," Canon's flagship-model PowerShot G1 X Mark II features a 1.5-inch approximately 12.8-megapixel CMOS sensor, a fast f/2.0-f/3.9 lens with 24-120 mm (35 mm film equivalent) 5x optical zoom, and a variety of custom functions and handling features. The TIPA judges noted that the camera offers a host of shooting and recording modes that, in addition to JPEG images, allow users to record 14-bit RAW data, and delivers fast and accurate autofocusing performance through the inclusion of 31 AF points. The G1 X Mark II's Dual Control Rings on the lens barrel let users easily change exposure compensation and other parameter settings while the 3.0-inch tilt-type touch panel LCD provides enhanced composition options. The jury also noted that the camera makes possible Full HD video recording, includes built-in Wi-Fi and built-in NFC (Near Field Communication) for quick and simple pairing to a compatible Android device,3 realizes a focusing range that begins at just 5 cm, and makes available full-time manual focus.

Best Professional DSLR Lens: EF 200-400mm f/4L IS USM Extender 1.4x
The EF 200-400mm f/4L IS USM Extender 1.4x was granted the "Best Professional DSLR Lens" title by the TIPA judges, who highlighted the merits offered by the super-telephoto zoom lens's built-in 1.4x extender, which lets users instantly change the lens's zoom range from 200-400 mm to 280-560 mm with the single flip of a switch.4 The feature is particularly beneficial in shooting situations where it is not possible to quickly change lenses and also enables users to protect their digital SLR camera equipment by not having to expose the camera image sensor and other delicate interior components to the risk of dust or high humidity. The lens incorporates one fluorite lens element and four UD (ultra-low dispersion) lens elements, and employs a 9-blade circular aperture. The Power Focus mode facilitates smooth and quiet focus shifts, an essential feature for filmmaking, while the lens's construction makes it highly resistant to dust and water.

Best Imaging Innovation: CMOS sensor enabling Dual Pixel CMOS AF
Earning TIPA's "Best Imaging Innovation" honors was the CMOS sensor that supports Canon's Dual Pixel CMOS autofocusing technology. Dual Pixel CMOS AF, a phase-difference AF technology on the image sensor plane, employs a CMOS sensor on which all of the effective pixels are able to perform both imaging and phase-difference AF.5 Compared with the AF systems employed in previous EOS-series models, Dual Pixel CMOS AF makes possible dramatically improved AF performance during Live View shooting and when shooting video. The jury noted that the technology achieves "greatly enhanced" AF performance in terms of speed and smoothness because Live View shooting can be used in a manner similar to using the camera's viewfinder. Featured in the EOS 70D digital SLR camera, Dual Pixel CMOS AF supports outstanding AF performance with 103 models6 of Canon EF lenses (including earlier models and models available outside of Japan). The TIPA judges also expressed their expectations that Dual Pixel CMOS AF would “allow for future development of even more responsive image capture and processing capabilities."

Relevant Reviews: EOS 70D | EF 200-400mm f/4L IS USM Extender 1.4x

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Posted to: Canon News   Category: Canon USA News
Post Date: 4/23/2014 7:20:52 AM ET   Posted By: Sean
 Wednesday, April 2, 2014

MELVILLE, N.Y., April 2, 2014 – Canon U.S.A. Inc., a leader in digital imaging solutions, shared today that its parent company, Canon Inc., announced a software upgrade for the EOS C500 digital cinema camera (launched in October 2012), part of Canon’s Cinema EOS System lineup of professional digital cinematography products, that will enable users to more efficiently on-set production workflows. The Company plans to offer the free-of-charge Cinema RAW Development software upgrade* starting in October 2014.

The new Cinema RAW Development 1.3 software, currently under development, will deliver enhanced shooting workflows, including the on-set playback and confirmation of 4K RAW video, when using the EOS C500 camera.

Through collaboration with Intel, Cinema RAW Development 1.3 will deliver improved performance using a beta version of the Intel Media SDK 2014 Professional Camera Pack, making possible faster development of 4K Cinema RAW data when using a PC equipped with Intel Iris Pro graphics. Canon’s software upgrade will support greater workflow efficiencies for 4K RAW data by enabling real-time playback with playback speeds of up to 24 frames per second (fps). To date, previewing 4K RAW video footage on a notebook PC and other compact computer devices had been difficult because of the slow fps rate and the need for tremendous processing power, which was only available with a workstation PC. Now, with a combination of upgrades to Canon’s Cinema RAW Development 1.3 software, compatible with the Intel Media SDK 2014 Professional Camera Pack, and a PC with Intel Iris Pro graphics, Canon users will be able to more quickly preview their 4K video footage while on a shoot.

Want to see what else Canon has up their sleeves for NAB 2014? Check out these Canon USA press releases:

  1. XF205 And XF200 Professional Camcorders
  2. Versatile CINE-SERVO Zoom Lens
  3. HJ18ex7.6B Portable HD Eng Lens

B&H carries the Canon EOS C500 cinema camera.

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Posted to: Canon News   Category: Canon USA News
Post Date: 4/2/2014 11:44:37 AM ET   Posted By: Sean

From Canon:

MELVILLE, N.Y., April 1, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the appointment of Joe Adachi as the company’s new Chairman and CEO effective today. Since 2005, Mr. Adachi has been serving as President and CEO of Canon U.S.A., overseeing Canon’s operations in the Americas, and will maintain his current responsibilities as CEO. In addition, Yuichi Ishizuka has been named President and COO of Canon U.S.A.

In his new position, Mr. Ishizuka will be involved in the management of new business projects while continuing his current responsibilities as executive vice president and general manager for the Imaging Technologies & Communications Group, where he oversees the camera, video and inkjet printer groups.

“I look forward to my new assignment as President and COO of Canon U.S.A.,” said Ishizuka. “Mr. Adachi has a strong vision for our company’s future and I am honored to work together with him to take Canon to the next level.”

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Posted to: Canon News   Category: Canon USA News
Post Date: 4/2/2014 9:01:09 AM ET   Posted By: Sean
 Tuesday, April 1, 2014

From Canon USA:

MELVILLE, N.Y., April 1, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the expansion of its service facilities with the opening of a new service and support center in Itasca, Ill. This facility, located just outside of Chicago, will provide comprehensive product repair and maintenance of Canon’s professional products to Cinema, Platinum, and Gold level members of Canon’s Professional Services (CPS) program, and owners of Canon professional broadcast lenses.

The Itasca facility features repair and maintenance operations for Canon’s extensive lineup of professional cameras, including Cinema EOS and EOS Digital SLR cameras, high-definition camcorders, and all of Canon’s lenses, including EF series photography lenses, Cinema lenses and broadcast lenses. Repair operations at the facility include four state-of-the-art camera body and lens adjustment rooms, Canon’s most advanced adjustment and calibration equipment, spare parts inventory, and experienced repair staff.

“The new Itasca Professional Service and Support Center is a testament to the growth and demand of Canon’s professional imaging products and the local support needed for imaging professionals working in or around Chicago,” said Yuichi Ishizuka, president and COO, Canon U.S.A. “We believe in providing industry-leading support where our professional photography, cinema, broadcast and television production customers work so that we can return their products to the original factory condition and operation as quickly as possible.”

The Itasca facility is Canon’s third service facility exclusively available to professional clients, joining the Canon Hollywood Professional Technology & Support Center, located in Hollywood, Calif., and the New York/New Jersey service and support center, located in Ridgefield Park, N.J. These facilities provide local support to key markets and deliver an average in-house repair process time of less than three days.

An advance reservation is required for all service and support requests handled by the Itasca, Hollywood, and Ridgefield Park facilities. Canon Professional Services (CPS) Cinema, Platinum and Gold level members can make a reservation via the CPS hotline by calling 1 (888) CPS-4540. Non-CPS owners of Cinema EOS, professional video cameras and broadcast lenses can also request an appointment by calling 1 (855) CINE EOS.

Additional camera and lens service facilities for both professional and consumer clients are located in Jamesburg, N.J., Irvine, Calif., and Newport News, Va.

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Posted to: Canon News   Category: Canon USA News
Post Date: 4/1/2014 11:28:09 AM ET   Posted By: Sean
 Thursday, March 27, 2014

From Canon:

TOKYO, Japan, March 27, 2014—Canon Inc. today announced that the Company's interchangeable-lens digital cameras (digital SLR and compact-system cameras) have maintained the No. 1 share worldwide in terms of volume within the interchangeable-lens digital camera market for the 11-year period from 2003 to 2013.

In addition to the interchangeable lenses, Canon also develops the key components—the CMOS image sensors and image processors—employed in its interchangeable-lens cameras. The most advanced of these technologies are incorporated in the Company's flagship EOS-1D series. By applying these technologies to other models as well, Canon has successfully created a powerful product lineup that effectively responds to the needs of a wide range of users, from professionals to entry-level users, which has enabled Canon to maintain the top global share.

In 2003, the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Kiss Digital (EOS Digital Rebel or EOS 300D Digital in other regions). This compact and lightweight user-friendly camera set the stage for growth in the digital SLR market and captured the top share of the global market. Since that time, Canon, in its ongoing pursuit of high image quality, has launched a number of models for advanced-amateur users that offer among the highest levels of performance for their class, including the EOS 5D series, which paved the way for digital SLR video recording.

In 2013, targeting entry-level users, Canon launched the EOS Kiss X7 (EOS Rebel SL1 or EOS 100D), which combines the world’s smallest and lightest digital SLR camera body with exceptional basic performance, and the EOS M2 compact-system camera, featuring significantly enhanced autofocusing performance. Also, within the advanced-amateur user segment, the Company introduced the EOS 70D, equipped with innovative Dual Pixel CMOS AF autofocus technology, which has earned high praise from the market. These robust products provided the driving force enabling Canon to achieve its 11th straight year as the world’s market leader.

Additionally, in February 2014, Canon realized another industry milestone as cumulative production of EOS-series film and digital cameras surpassed the 70-million unit mark. Furthermore, during the first half of 2014, cumulative production of Canon EF-series interchangeable lenses for EOS cameras is on track to reach 100 million units. Underpinning these achievements is the high market share that Canon has maintained, made possible through the long-standing support dating back to the film camera era that the Company has received from its wide user base.

With a history of producing cameras that dates back to the Company's founding in 1937, Canon will continue refining its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable lenses and cameras that cater to the varying needs of photographers—from first-time users to advanced amateurs and professionals—while contributing to expanding the photographic and video imaging culture.

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Posted to: Canon News   Category: Canon USA News
Post Date: 3/27/2014 7:38:56 AM ET   Posted By: Sean

From Canon:

TOKYO, Japan, March 27, 2014 — Canon Inc. today celebrated a camera-manufacturing milestone as combined production of the Company's compact digital and interchangeable-lens digital cameras surpassed 250 million units on January 31, 2014.

Canon, a company that has continuously produced cameras since its founding in 1937, began producing and marketing digital cameras in the mid 1990s. In 1995, when film cameras were still the norm, Canon launched its first digital camera, the professional-model EOS DCS 3* digital SLR camera.

At the time, compact cameras were leading the digital shift within the camera industry. In 1996, Canon announced its market entry with the introduction of the PowerShot 600, the Company's first compact digital camera. In 2000, amid the market's rapid growth, Canon launched the IXY DIGITAL (PowerShot S100 or DIGITAL IXUS in markets outside of Japan), featuring a ground-breaking compact, stylish body design that set the trend for compact digital cameras.

Subsequent models released by the Company reflected the diverse evolution of compact digital cameras with models becoming increasingly compact and lightweight, achieving higher sensitivity, incorporating more enhanced automatic functions, and realizing greater network connectivity. This evolution fueled robust growth as Canon's cumulative production of compact digital cameras surpassed the 100-million-unit mark in 2008, and broke through the 200-million-unit threshold in December 2013. Aiming to further extend its production volume, in 2014 Canon launched a new lineup of compact digital cameras that let users enjoy high value-added photography, including the PowerShot G1 X Mark II, designed to deliver the highest levels of imaging performance, and the new-concept-model PowerShot N100.

As for interchangeable-lens digital cameras, while the market in the mid 1990s had consisted primarily of professional models, with the start of the 2000s, the segment rapidly took off. In 2000, Canon launched the EOS D30, developed as a "next-generation standard digital SLR camera" to satisfy the needs of a wide user base, from advanced photo enthusiasts to professional users. In 2003, Canon again led the market with the introduction of the entry-level-model EOS Kiss Digital (EOS Digital Rebel or EOS 300D), which set the stage for dramatic expansion of the market.

Since that time, Canon has successively launched innovative products that capitalize on the Company's strengths in CMOS sensors, image processors and EF lenses, such as the professional-model EOS-1 series and EOS 5D series targeting advanced-amateur users, as well as the compact-camera-system EOS M series. As a result, in 2005, production of Canon interchangeable-lens digital cameras reached 25 million units and, in February 2014, surpassed 50 million units. Among the new products worthy of note that contributed to the realization of this milestone were the EOS 70D, featuring innovative Dual Pixel CMOS AF autofocus technology, and the entry-level EOS Kiss X7 (EOS Rebel SL1 or EOS 100D), which combines a ground-breaking compact, lightweight body design with advanced basic performance.

Canon will continue to refine its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable cameras and lenses that cater to the varying needs of photographers—from first-time users to advanced amateurs and professionals—while contributing to expanding the culture of photographic and video imaging.

* The EOS DCS 3, jointly developed by Canon and Eastman Kodak, was also sold under the Kodak brand.

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Posted to: Canon News   Category: Canon USA News
Post Date: 3/27/2014 7:30:38 AM ET   Posted By: Sean
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