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 Thursday, June 09, 2011
BRYCE DALLAS HOWARD TAPPED AS DIRECTOR OF CANON’S “PROJECT IMAGIN8ION,” A RON HOWARD PRODUCTION
 
“Project Imagin8ion” is the First Hollywood Film in History Based on Eight Independently Contributed Photographs, Produced by Freestyle in Collaboration with Canon U.S.A.
 
NEW YORK, N.Y., June 9, 2011 – Canon U.S.A. Inc., a leader in digital imaging, announced today that Bryce Dallas Howard, one of Hollywood’s most versatile and dynamic young talents both on screen and behind the camera, has been invited by Canon and her father Ron Howard to direct his latest film endeavor, “Project Imagin8ion.” The initiative is the first user-generated photo contest to serve as the foundation for a Hollywood short film, which now boasts the A-list team of Bryce Dallas Howard directing and Ron Howard executive producing, in partnership with Francesca Silvestri and Kevin Chinoy of Freestyle, a full-service development and production company.
 
Launched on May 22nd, “Project Imagin8ion” encourages photographers of all levels to submit photos based on a series of movie themes: Setting, Time, Character, Mood, Relationship, Goal, Obstacle and the Unknown. The contest pulled in over 8,500 photo submissions on the first day alone and aims to foster dialogue between Canon and a community of photography enthusiasts, inspiring everyone to achieve new levels of creativity. Consumers can visit www.youtube.com/imagination to submit photos through June 14th and to vote on the semi-finalists through June 23rd. Throughout the promotion, Ron Howard, Bryce Dallas Howard and Freestyle, with the help of Canon experts and the Project Imagin8ion community, will narrow down the submissions and ultimately select eight winning photos – one from each movie theme category – to become the basis and inspiration for a short film shot with Canon EOS DSLR cameras and lenses.
 
“It is an honor for me to take part in Canon’s ‘Project Imagin8ion,’ partnering with a brand that is empowering young filmmakers and is at the forefront of technology,” said Bryce Dallas Howard. “It’s an absolutely inspired concept and I’m over the moon to not only direct this film but to work with my father, a true mentor and my personal hero. My hope is that this film will honor the creativity, passion, and artistic integrity that so many people have put into their photographs.”
 
“I think Bryce is a great choice to helm this film,” said Ron Howard. “She is artistic, compassionate, curious, and loves to think outside the box. There is nothing formulaic about her approach to filmmaking and I believe that she is the perfect director for Canon's creative experiment, given how original it is and how she is part of this digital generation. Bryce has the experience and wherewithal to create a memorable film.”
 
Script development will not begin until all eight photos are chosen, fostering a new approach to storytelling and filmmaking for the team. Production will take place during the summer and fall, a busy time for the actress/producer who will star on screen this August as “Hilly” in Tate Taylor’s film adaptation of Kathryn Stockett’s “The Help” and as “Rachael” opposite Seth Rogen and Joseph Gordon-Levitt in the September release of “50/50.” Also in September of this year, Howard’s producerial debut “Restless,” a film directed by Gus Van Sant will be released. The “Project Imagin8tion” short film will premiere later this year in New York City, with the contest winners in town for a red carpet event where they will have the opportunity to meet the famous father-daughter pair. “Project Imagin8ion” will mark the second time Bryce Dallas Howard has worked with Freestyle, the first being the Reel Moments short film program with Glamour magazine.
 
Grey New York and Alliance, the entertainment and lifestyle marketing division of Grey, are responsible for the campaign and talent negotiations.
Posted to: Canon News
Category: Canon USA News
Post Date: 6/9/2011 11:43:43 AM CT   Posted By: Bryan
 Wednesday, May 25, 2011
In a press release issued today, Canon USA provides anticipated lens availability information. Canon USA adds "December" as the month for the 500 L IS II and 600 L IS II arrival.
Posted to: Canon News
Category: Canon USA News
Post Date: 5/25/2011 12:29:35 PM CT   Posted By: Bryan
 Monday, May 23, 2011
Canon USA has announced the Long Live Imagination Campaign with Ron Howard.
Posted to: Canon News
Category: Canon USA News
Post Date: 5/23/2011 3:10:43 PM CT   Posted By: Bryan
 Friday, May 13, 2011
Wonder no longer - Canon USA has issued a press release regarding this project:
 
Canon U.S.A. Commemorates The Setting Of The Last Segment Of Steel For Its New Canon Americas Headquarters
 
LAKE SUCCESS, May 12, 2011 – Canon U.S.A., Inc., a leader in digital imaging, celebrated the setting of the last segment of steel for its new headquarters during a "topping off" ceremony today in Melville, N.Y. Joe Adachi, president and CEO, Canon U.S.A, and Seymour Liebman, executive vice president, chief administrative officer and general counsel, Canon U.S.A., were joined by state and local officials to commemorate this milestone in the development of Canon's new facility which will serve as headquarters for North and South America.
 
"Today we are celebrating yet another milestone towards completion of the new Canon Americas Headquarters," said Joe Adachi, president and CEO, Canon U.S.A. "I look forward to the day when we open the doors to One Canon Park and provide our employees a world-class facility in which to grow and succeed."
 
Canon USA's New Headquarters
 
Above, Joe Adachi, president and CEO, Canon U.S.A., and Seymour Liebman, executive vice president, chief administrative officer and general counsel, Canon U.S.A., raise the commemorative steel beam for the Canon Americas new headquarters in Melville, N.Y.
 
"It has been an exciting experience to watch our new headquarters being built from the ground up and we are grateful for the support we have received from various government officials and community leaders," Seymour Liebman, executive vice president, chief administrative officer and general counsel, Canon U.S.A.
 
Just in case you wanted to know, the Canon-supplied image above was shot with a Canon EOS 5D Mark II and a Canon EF 28-300mm f/3.5-5.6 L IS USM Lens at 50mm, f/11, 1/100 and ISO 100.
Posted to: Canon News
Category: Canon USA News
Post Date: 5/13/2011 8:47:31 AM CT   Posted By: Bryan
 Wednesday, April 27, 2011
Canon U.S.A.’s Live Learning events are in full swing for the Spring season, highlighted by the upcoming “Deconstructing the Story” workshops for professional and advanced cinematographers, photographers and videographers. These three day, hands-on sessions provide intensive learning opportunities designed to demonstrate improved techniques for shooting successful video projects with Canon EOS HD DSLR cameras. During the opening day, foundations of EOS cine-style production techniques are taught in intimate student breakout groups. That’s followed by a full day of student shooting in a 24-hour film festival style, topped off by a final day of editing; all provided from the experts of the renowned stillmotion™ team, a group of leading innovators in the use of EOS HD video products, along with Canon professional market representatives.
 
Designed for professional and advanced EOS HD DSLR users, participants of these workshops will receive instruction from stillmotion assisted by Canon team members. As part of the workshops, students will have the opportunity to work with an assortment of Canon camera bodies and lenses along with the supporting production accessories to make the experience as impactful as possible. Students will work in small groups immersing themselves in each aspect of video production with EOS while receiving guidance on the technical and creative aspects to ensure the final result is worthy of new client interest.
 
The 2011 schedule for the “Deconstructing the Story” workshops is as follows:
 
Orlando: May 24th to May 26th
Cincinnati: May 31st to June 2nd
New York: June 7th to June 9th
Austin: June 21st to June 23th
Seattle: June 28th to June 30th
 
For more information on these workshops please visit: www.usa.canon.com/story
Posted to: Canon News
Category: Canon USA News
Post Date: 4/27/2011 3:05:23 PM CT   Posted By: Bryan
 Monday, April 11, 2011
Canon U.S.A will be exhibiting at the 2011 NAB Show (press release) in Las Vegas, NV.
Posted to: Canon News
Category: Canon USA News
Post Date: 4/11/2011 9:10:22 AM CT   Posted By: Bryan
 Friday, September 03, 2010
It's back. Canon USA's Why Do You Love Football Challenge 2010 is on.
Posted to: Canon News
Category: Canon USA News
Post Date: 9/3/2010 12:01:58 PM CT   Posted By: Bryan
 Saturday, July 10, 2010
Canon USA has launched a new website. Though much of the content remains the same, the design is significantly changed.
 
The content you are likely most interested in is here
 
Don't forget - the rebates end today.
Posted to: Canon News
Category: Canon USA News
Post Date: 7/10/2010 9:10:59 AM CT   Posted By: Bryan
 Monday, June 21, 2010
Canon USA has announced Canon EXPO 2010 New York.
 
This event is scheduled for Sep 2 – 3, 2010 at the Jacob K. Javits Convention Center, New York City. A "Passcode" is required for registration - a link is provided to request this code.
Posted to: Canon News
Category: Canon USA News
Post Date: 6/21/2010 9:43:32 AM CT   Posted By: Bryan
 Monday, May 17, 2010
Canon USA has announced the 5th annual Photography in the Parks Photo Contest (press release).
Posted to: Canon News
Category: Canon USA News
Post Date: 5/17/2010 9:49:19 AM CT   Posted By: Bryan
 Monday, May 03, 2010
Canon USA has announced groundbreaking for a new headquarters in Melville, NY.
Posted to: Canon News
Category: Canon USA News
Post Date: 5/3/2010 12:12:16 PM CT   Posted By: Bryan
 Monday, April 12, 2010
Canon USA has issued a 2010 NAB Show Press Release.
 
No new EOS products are announced.
Posted to: Canon News
Category: Canon USA News
Post Date: 4/12/2010 12:16:21 PM CT   Posted By: Bryan
The Canon USA Explorers of Light Program has been expanded to include world-renowned cinematographers.
Posted to: Canon News
Category: Canon USA News
Post Date: 4/12/2010 10:12:49 AM CT   Posted By: Bryan
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