New External Flash Unit Features Wireless Flash Shooting and Compact Size
MELVILLE, N.Y., July 8, 2015 - Canon U.S.A. Inc., a leader in digital imaging solutions, today announced the new Canon Speedlite 430EX III-RT external flash unit featuring - for the first time in the Canon 430EX series - radio-controlled wireless flash shooting capabilities1 designed to make creative light control more manageable and versatile for photographers of all levels. This third generation Speedlite is a perfect primary flash unit for amateur and advanced amateur photographers looking to create beautiful portraits with Canon digital cameras such as the EOS Rebel T6i, as well as professional photographers looking for a small and lightweight secondary flash.
"Canon is proud to offer outstanding photographic accessories that help enhance a photographer's overall creative experience when shooting with our EOS DSLR cameras," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. "The new Speedlite 430EX III-RT provides photographers with a very responsive flash unit having new wireless capabilities that enable users to create more professional lighting effects than if they were to rely on their camera's pop-up flash alone."
Featuring enhanced functionality and operability over its predecessor (the Canon Speedlite 430EX II), the new Canon Speedlite 430EX III-RT features wireless flash shooting via optical or radio transmission (similar to the Canon Speedlite 600EX-RT with master and slave functions in radio mode but slave function only in optical transmission), now with shorter recycling time and quicker firing. This multi-functional flash unit makes more advanced flash shooting easy for any photographer with its intuitive, user-friendly operation, abundant bounce and swivel shooting functions and advanced features including a maximum Guide Number of 43/141 at ISO 100 in meters/feet, auto zooming from 24-105mm, Hi-Speed Sync and Second-curtain Sync. In addition, the Speedlite 430EX III-RT has been reduced in size and weight compared to its predecessor.
Featuring another first for the 430EX series of flash units, the Canon Speedlite 430EX III-RT also includes an SCF-E2 Color Filter which helps balance color temperature when shooting in incandescent lighting, an SBA-E2 Bounce Adapter that helps soften light while helping suppress shadows, a built-in Catchlight panel, illuminated dot-matrix LCD, new control dial, light distribution options, multi-camera sync shooting, and remote shutter release. Enhanced functions include broader bounce angle range and flash exposure compensation via the new control dial. Also included are two cases - one for the flash and one for the filter and adapter.
Pricing and Availability The new Canon Speedlite 430EX III-RT flash is scheduled to be available in September 2015 for an estimated retail price of $299.99.
MELVILLE N.Y., July 8, 2015 - Canon U.S.A. Inc., a leader in digital imaging solutions, today announced that its parent company, Canon Inc., will celebrate the achievement of a new lens-manufacturing milestone with the production of the Company's 110-millionth EF-series interchangeable lens for Canon EOS cameras on June 22, 2015 -an EF 11-24mm f/4L USM ultra-wide-angle interchangeable zoom lens.
Production of interchangeable EF lenses for Canon EOS-series AF (autofocus) single-lens reflex film cameras began in 1987 at the Company's Utsunomiya Plant. Over the years, EF lenses have garnered support from a wide range of users and production has since expanded to a total of four manufacturing bases, including Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; and Oita Canon Inc. in southern Japan.
EF lens production surpassed the 10-million-unit mark in 1995 and crossed the 50-million-unit threshold in 2009. In April 2014, the Company celebrated its first-in-the-world achievement of having manufactured 100 million EF lenses, and now, will set a new world record for the most interchangeable lenses produced.
Canon's proprietary EF lenses, launched in March 1987 along with the EOS SLR camera system, have continued to evolve since their introduction, leading the industry through the incorporation of a wide range of innovative technologies, including such world's firsts as the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, a multi-layered diffractive optical (DO) element, and Subwavelength Structure Coating (SWC) anti-reflection technology.
The 110-millionth EF lens, an EF 11-24mm f/4L USM (launched in February 2015), features a minimum focal length of 11mm to achieve the world's widest angle of view.1 Furthermore, winner of the prestigious Camera Grand Prix Japan 2015 Lens of the Year award,2 the model was recognized for its use of Canon proprietary optical technologies, making possible superb image quality while effectively correcting for aberrations that commonly occur when shooting at the ultra-wide-angle end.
Every month we update our Most Popular Gear lists with the cameras and lenses – as evidenced by your page views – are indicative of the most popular gear. I decided to take a look at the most popular gear last month to see if I could discern the reasons behind the popularity of each camera. And speaking of the most popular gear list, you can find the list on the bottom-right side of the homepage.
Last month the most popular cameras were (in order):
Looking at the list, it makes sense that the EOS 7D Mark II sits at its apex despite the hype surrounding Canon's ultra-high resolution cameras. The 7D II features 10 frames-per-second, a 1D-X-like AF system and dual memory card slots at a great price (especially with the current rebates).
Canon's groundbreaking, ultra-high resolution DSLR featuring a traditional low-pass filter takes the #2 spot – the EOS 5Ds. Announced in February, the 5Ds preorders were finally being sent out late last month. The interest regarding this camera was huge as people wondered, "How could I use the extra resolution?" Keep in mind, though, "interest" does not necessarily mean "purchased." The 5Ds (and the 5Ds R) represents a significant investment for most [if not all] photographers, meaning curiosity regarding the 50.6MP sensor – as opposed to preorder intent – likely drove much of that traffic.
Sitting at number #3 is the workhorse camera of professionals everywhere (and the camera that Bryan and I have used most since its introduction), the EOS 5D Mark III. Sitting below the 1D-X and now more afforadable than ever, the 5D Mark III is an excellent, well-rounded full-framer. It may be slightly long in the tooth (relatively speaking), but its excellent feature set makes it a highly relevant camera for a wide range of photographers over 3 years after its introduction.
The 7D II sits within reach of far more budgets than the 5Ds/5Ds R, a feature it has in shares with the #4 camera in our list – the EOS 6D. Even though the EOS 6D was announced in late 2012, the fact that it's Canon's least expensive entryway into the world of full-frame photography makes it an especially attractive upgrade for those who started out with a Rebel/xxD camera.
Rounding out the top 5, the EOS 5Ds R – Canon's highest-resolution, sharpest full-frame camera – appeals to those looking to capture the finest details in their scene (we think landscape photographers are a big portion of this group). The increased risk of moiré and false color makes this 5D variant a little less popular than its nearly identical twin featuring the traditional low-pass filter.
So there you have it, the top 5 most popular cameras as indicated by your page views. We hope the site's resources, including the DSLR Camera Reviews and Camera Specifications Tool, have proven useful in determining the camera that best fits your photography needs.