MOUNTAIN VIEW, Calif., October 21, 2013
— Eye-Fi the global leader in wireless memory cards, today announced the addition of a 32GB version of its Eye-Fi Mobi card. Perfect for proud parents, travel aficionados, sports and food lovers, Eye-Fi is the easiest way to add WiFi to a camera. Photo enthusiasts everywhere get reliable, fast transfer of photos and videos directly to the mobile devices they love — no wires, no fuss, and no delay in showing off the highest quality photos whenever and wherever.
Photos evoke such strong memories: your child walking for the first time, that road trip after college, the day you said "I do." Those amazing memories simply demand higher quality than a smartphone camera can offer. With Mobi 32GB, there's no need to compromise — greater storage capacity means every photo and video you want to capture is also available to share and enjoy from your mobile device.
How often do you discover images on your memory card leftover from last month? Last year? Mobi creates its own WiFi so images are uploaded to your smartphone or tablet as you take them. Photos and videos are ready when you are – for photo books, cards, prints or for anything you can imagine. For social sharers, editing and sharing memories with familiar apps like Facebook and Instagram, and text and email, are super simple because photos & videos are uploaded directly into the camera roll on the device.
And just in time for the holidays, Eye-Fi is offering a free 8x10 inch framed canvas print with a qualified purchase of a Mobi 32GB directly from the Eye-Fi website. This limited-time promotion allows Mobi users to take & share beautiful photos anytime, and continue to enjoy a favorite memory with a gorgeous print at home.
"Today's photographer wants the ability to take great photos, but without compromising the convenience of mobile access and apps," said Matt DiMaria, CEO of Eye-Fi. "The success of Mobi has clearly delivered on that promise and we're thrilled to add capacity to an already well-loved product."
Here's how Eye-Fi Mobi 32GB works:
- Set up simply and instantly: Mobi has the simplest Eye-Fi card setup yet — no computer, no account and no cloud. Just download the free Eye-Fi app for iOS or Android, enter the Mobi card's unique 10-digit code, and the mobile device is paired. Use the same code to pair as many mobile devices as needed.
- Share in real-time: Full-resolution photos and videos instantly transfer from camera to a device's photo roll/gallery. From there, edit and share using the mobile apps you already love.
- Shoots in RAW/JPEG: Capture both RAW and JPEG. RAW stays on the card but JPEG transfers over the card's WiFi.
- Transfer anywhere: Built-in WiFi means no WiFi network, hotspot or internet connection is needed for pairing or transfer; Mobi literally captures photos and then uploads a copy them from camera to a mobile device whenever new content is detected.
- Works with the devices users already own (and love): As with other Eye-Fi cards, Mobi works with thousands of cameras, including hundreds of Eye-Fi connected cameras that have integrated Eye-Fi technology for improved usability. The Eye-Fi app can be downloaded for iOS and Android smartphones and tablets, including the Kindle Fire.
- Back up automatically: Photos and videos transfer as they're taken, so if anything happens to the camera, content is already safe on the mobile device.
- Exceptional quality and speed: Mobi reinforces Eye-Fi's commitment to provide state-of-the-art performance in SD memory. HD video, low light and fast action shots are easily captured with this Class 10, high-capacity card.
The 32GB Mobi card retails for $99.99 and is available now through retail and camera specialty stores nationwide. The Eye-Fi Mobi card is also available in 8GB for $49.99, or 16GB for $79.99.
Adorama carries the Eye-Fi 32GB Mobi Memory Card.
Canon has just announed a new firmware update for the Canon EOS 1D X and 1D C DSLR cameras. The 1D X will finally get a feature Bryan and I have been requesting for ages - exposure compensation with Auto ISO (in manual mode) - along with several other AF enhancements.
I recently asked Chuck Westfall, Technical Advisor for Canon, "As the 1D X and 5D III autofocus systems are so similar, does Canon plan on implementing these new AF features in the 5D III as well?" Chuck's response was as diplomatic as it was inconclusive - "Canon Japan hasn't made a decision on that yet."
I guess we'll just have to wait and see. If nothing else, I'd love to get Exposure Compensation with Auto ISO on my 5D III. [Sean]
From Canon: Canon Firmware Upgrades for the EOS-1D X and EOS-1D C Digital SLR Cameras Deliver Improved Creative Control and Convenience Firmware Version 2 for the EOS-1D X is Based on Extensive User Input and Provides More Efficient Autofocus Performance in Low Light, Custom Controls, and Improved User-Programmed Functionality MELVILLE, N.Y., October 22, 2013
– Canon U.S.A., Inc., a leader in digital imaging solutions, announces improvements in the functionality and convenient operation of the EOS-1D X Digital SLR camera and the EOS-1D C Digital SLR Cinema camera through new firmware scheduled to be available starting in January 2014 and November 2013, respectively. Firmware enhancements for the EOS-1D X Digital SLR camera are designed to provide photographers with greater creative freedom and speed, especially in sectors such as sports, wedding, nature/wildlife, and journalism, which often contain rapidly changing action, sometimes in low-light environments. Service enhancements for the EOS-1D C Digital SLR Cinema camera improve lens performance, lens status display, metadata storage, and audio recording.
“Canon constantly strives to provide our customers with advanced and innovative technology in our products,” noted Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. “We understand the daily life of photographers, we listen closely to what they have to say, and we use their feedback in our constant efforts to improve existing products and develop new ones. The latest Canon firmware for the flagship EOS-1D X Digital SLR camera provides better automation to help photographers fine-tune how the camera operates moment-by-moment so users can concentrate on creativity and success. Filmmakers have also requested improved functionality for the EOS-1D C Digital SLR Cinema camera, and its new update delivers.” Improved Operability for the EOS-1D X
Developed as the ultimate Canon EOS camera, the EOS-1D X Digital SLR is designed with foresight that enables its performance to be periodically improved with new firmware upgrades, helping to ensure maximum long-term value for owners and users of the camera. These improvements are engineered to support and advance the evolving creative needs and business imperatives of professional photographers and committed high-end amateurs. The features provided by firmware version 2 are designed for more efficient automation that takes the task of changing settings away from the “heat of the moment” and enables photographers to concentrate on creativity and obtaining valuable shots. Firmware version 2 upgrades and operability additions include a total of 10 features that are now new or improved:
- AF Performance with Moving Subjects – For greater creative control, additional parameters have been added to AI Servo 2nd Image Priority, enabling users to adjust these settings for more accurate AF performance according to the situation at hand. Photographers can fine-tune the balance between prioritizing focus versus the framing rate for the second and subsequent shots in a burst.
- Enhanced AI Servo AF Performance in Low Light Conditions – The AI Servo focusing algorithm has been improved to allow more time for light sampling during AF activation prior to shutter release, enhancing AF performance in low-light situations. Additionally, initial AF control is now based on the new “+2 focus priority” setting of AI Servo 2nd Image Priority, which has higher distance measurement capabilities under low-light conditions. Upon full depression of the shutter button, settings from AI Servo 1st Image Priority take over and then settings from AI Servo 2nd Image Priority are applied on any subsequent images in the burst. This increases the probability that the first image in a burst sequence will be as sharp as possible.
- Improved Acceleration/Deceleration Tracking Parameters – To improve tracking performance of fast-moving subjects that fill the frame, additional parameters for acceleration/deceleration tracking in AI Servo AF have been added to provide photographers with more precise control when photographing rapidly moving subjects that accelerate or decelerate quickly or unexpectedly. In response to feedback from professional photographers, these new settings have been added to handle larger differences in speed (i.e., the rate of change in image magnification) compared to the previous firmware.
- Selection of Initial AF Point While Shooting in 61-Point Auto Selection AF – This new option in the AF Menu provides more continuity when switching to 61-Point Auto Selection AF from any other AF Point Selection mode. The option maintains the AF point selected from the previous Selection mode as a starting point for 61-Point Auto Selection AF. It also maintains the ability to change to a pre-programmed AF point when changing the Selection mode. This time-saving option is designed to help eliminate the need to stop and think, and helps photographers to customize their individual shooting style.
- AF Point Switching According to Camera Orientation – In addition to programming the EOS-1D X camera to automatically switch to a different AF point and area selection mode based on camera orientation, firmware version 2 adds the option of programming only the AF point according to camera orientation (horizontal, grip up and grip down). This new ability to select up to three different AF points according to camera orientation allows for greater customization of the camera to specific shooting styles.
- Expanded Minimum Shutter Speed in Auto ISO – In response to user feedback, this improved functionality in Auto ISO enables photographers to select a minimum shutter speed as high as 1/8000th of a second to freeze moving subjects.
- Exposure Compensation in Auto ISO with Manual Mode Set – This new function enables photographers to manually set a desired shutter speed and aperture, use Auto ISO to control the exposure, and use Exposure Compensation to adjust the exposure for challenging lighting conditions (e.g., a very dark or very bright background). This new function can be activated through the Quick Control Dial or by using the Main Dial while pressing the SET button.
- Toggling Between Alternate Camera Settings – EOS-1D X camera users can now toggle between three groups of camera settings instantly by pressing the shutter button, AE Lock button [*] or the AF-ON button. Selectable settings that can now be assigned to the AE Lock and AF-ON buttons via Custom Controls include:
- Currently selected AF point vs. pre-registered AF point
- AI Servo AF configuration sets (Case 1 through Case 6)
- One-Shot AF vs. AI Servo AF
- Currently selected drive mode vs. 14 fps Super High Speed drive mode
With these new options, photographers can reconfigure their EOS-1D X camera on the fly, while keeping their eye on the viewfinder to maintain concentration on the shot they are trying to get. For example, the camera could be set up for One-Shot AF and single shot drive mode on the shutter button, AI Servo AF in Case 1 with high-speed continuous drive mode on the AE Lock button, and AI Servo AF in Case 4 with super-high-speed 14 fps continuous drive mode on the AF-ON button.
- Same Exposure for New Aperture in Manual Mode – This new firmware feature provides users with the ability to maintain consistent exposure levels in Manual mode when the aperture changes, for example when a photographer shoots at maximum aperture with a variable-aperture lens (such as the Canon EF 70-300mm f/4-5.6L IS USM telephoto zoom) or when using a lens equipped with built-in extender (such as the EF 200-400mm f/4L IS USM Extender 1.4X). The feature gives users the option to have the camera adjust the shutter speed or the ISO to compensate for the aperture change.
- Display Protected Images Only – Users can now page through protected images only via an option on the main dial. This feature already exists with rated images, and is an expansion of that capability.
Enhancements for the EOS-1D C
A versatile, self-contained 4K cinema camera as well as a robust still photography camera, the Canon EOS-1D C will also benefit from a new service update that further enhances the performance of this unique imaging device.
- EF Lens Communication – The new service update for the EOS-1D C Digital SLR Cinema camera will enable Canon EF-mount Cinema lenses to store lens metadata in the video recorded by the camera. Furthermore, Canon EF-mount Cinema lenses will be supported by Peripheral Illumination and Chromatic Aberration Correction functions, helping to improve overall image quality.
- Audio Recording – In response to user requests, audio on the EOS-1D C camera has also been enhanced. Currently audio recording is limited to a MIC input, but the forthcoming service update will permit selection of LINE or MIC input, allowing use of a wider variety of external audio sources.
New Firmware Release Schedules and Installation Procedures
Firmware version 2 for the EOS-1D X Digital SLR camera is scheduled to be posted on the Canon U.S.A. website in January 2014. Users will be able to download and install the new firmware on their own, or have it installed by an authorized Canon Factory Service Center. For more information please visit: www.usa.canon.com/eos1dxfirmware.
The update for the Canon EOS-1D C Digital SLR Cinema camera is scheduled to be available November 2013, and will be installed at no charge as a service upgrade that requires the camera to be sent to an authorized Canon Factory Service Center. For more information please visit: www.usa.canon.com/CinemaEOSFirmwareUpdate.
Adorama carries the Canon EOS 1D X and EOS 1D C DSLR Cameras.