Sony News (Page 7)

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Before we go into the (long) press release for these exciting new lenses, I'll share the preorder links so you know can easily find them:

Order the Sigma 500mm F5.6 DG DN OS Sports Lens from B&H | Adorama | WEX

Order the Sigma 15mm F1.4 DG DN Diagonal Fisheye Art Lens from B&H | Adorama | WEX

From Sigma Corporation of America:

Announcing the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art and SIGMA 500mm F5.6 DG DN OS | Sports Lenses

SIGMA Introduces Two New Full-Frame DG DN Prime Lenses – the World’s First F1.4 Diagonal Fisheye and a Rugged Lightweight Ultra-Tele

Ronkonkoma, NY – February 20, 2024 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce two new full-frame prime lenses designed specifically for full-frame mirrorless camera systems, the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art and SIGMA 500mm F5.6 DG DN OS | Sports lenses. Both lenses will be available for purchase in mid-March 2024, and both lenses are available in Sony E-Mount and L-Mount versions.

The SIGMA 500mm F5.6 DG DN OS | Sports lens is a full-frame, ultra-telephoto prime lens exclusively for mirrorless cameras. With outstanding image quality in a remarkably compact and lightweight body, this lens is built for action capture including aviation, sports, and wildlife. The new lens combines fast HLA-driven AF, high-precision OS, and an optical design featuring low-dispersion glass elements, along with splash- and dust-proof construction. This lens is designed for the most demanding situations.

The SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is the world's first full-frame F1.4 diagonal fisheye lens*. With a 180° angle of view, this lens is designed to take in dramatic, sweeping scenes with the signature fisheye lens effect. Unlike conventional fisheyes, the 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is exceptionally sharp across its entire 180 degrees and offers an ultra-fast F1.4 aperture, making it perfect for a wide range of applications including astrophotography, landscapes, and architecture, as well as action sports such as skateboarding and BMX.

* As an interchangeable lens for full-frame cameras for consumer use. (as of February 2024)

The retail price of the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is $1,999 and the retail price of SIGMA 500mm F5.6 DG DN OS | Sports is $2,999 through authorized SIGMA America dealers.

Exclusively for mirrorless cameras | Compatible with full-frame cameras

A | Art
SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE

180° of high resolution. An innovative diagonal fisheye lens.

• Resolving power that overturns the conventional wisdom about fisheye lenses
• An addition to the Art F1.4 lineup, meticulously crafted for astrophotography
• A wealth of latest functions and excellent build quality

Supplied accessories: CASE, COVER LENS CAP LC1040-01, REAR CAP LCR II, TRIPOD SOCKET TS-141, PROTECTIVE COVER PT-51, GUIDE PLATE GP-21, SHOULDER STRAP

Available mounts: L-Mount, Sony E-mount

Launch date: March 14, 2024

* The appearance and specifications of the products are subject to change.
* Sony E-mount lenses are developed, manufactured and sold in accordance with the E-mount specifications licensed under a license agreement with Sony Corporation.
* L-Mount is a registered trademark of Leica Camera AG.

#SIGMA #SIGMA15mmF14DiagonalFisheyeArt #SIGMAArt #SIGMAArtPrime #SIGMADGDN

The world's first* F1.4 diagonal fisheye interchangeable lens for 35mm full-frame. Unparalleled resolving power that overturns the conventional wisdom about fisheye lenses.

In developing a fisheye lens featuring an ultra-wide-angle and powerful fisheye distortion, SIGMA has achieved a completely new level of artistic potential, combining the world's first F1.4 aperture for consumer use with outstanding resolving power across the entire image. In terms of optical performance, the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art has achieved excellent point image reproducibility and high resolution by correcting various aberrations, especially sagittal coma flare. The lens is capable of handling astrophotography, which demands particularly high-quality performance, even when wide-open. Unlike conventional fisheyes, the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is exceptionally sharp across its entire 180° angle-of-view and offers an ultra-fast F1.4 aperture, making it perfect for a wide range of applications including astrophotography, landscapes and architecture. The expressive power of this all-new full-frame mirrorless lens opens a wealth of creative possibilities in wide-angle photography.

* As an interchangeable lens for full-frame cameras for consumer use. (as of February 2024 by SIGMA).

[Key Features]

1. Resolving power that overturns conventional wisdom about fisheye lenses

The latest optical design thoroughly corrects each type of aberration. This diagonal fisheye lens has the unique expressiveness of a fisheye lens and high resolution throughout the entire image from a wide-open aperture. The performance of the lens is guaranteed by a full inspection with SIGMA's proprietary MTF measuring system.

Even wide-open, high resolution and point image reproducibility across the entire image

The lens consists of 21 elements in 15 groups, including 4 FLD and 3 SLD exclusive low-dispersion glass elements, and 2 aspherical lens elements. By correcting sagittal coma flare and other aberrations, the lens can precisely reproduce bright points of light across the whole frame even wide-open, making it ideal for astrophotography.

Diagonal fisheye lens with 180° angle of view

The powerful distortion effect, which is the appeal of fisheye lenses, allows users to enjoy expressions such as a unique perspective and emphasis on the subject at a 180° angle of view. In addition, the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is designed with the strict performance standards of the Art line. Furthermore, all lenses are inspected with SIGMA's proprietary MTF measuring system. The unique descriptive power of this new fisheye lens, which combines an incredible 180° angle-of-view with very high resolution optics, delivers a level of artistic potential that exceeds other fisheye lenses.

Designed to minimize flare and ghosting

To prevent flare and ghosting, which reduce image quality, the lens is designed to handle all conditions of incident light based on state-of-the-art simulation technology. High backlight resistance enables clear and sharp images under any lighting conditions.

2. An addition to the Art F1.4 lineup, meticulously crafted for astrophotography

The SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art offers abundant functions to support astrophotography. With the introduction of this lens, SIGMA now has four F1.4 wide-angle prime Art line lenses with functions specifically designed for astrophotography, including the 14mm, 20mm, and 24mm. In terms of both lineup and functionality, SIGMA fully supports the joy of capturing the stars.

Art F1.4 prime wide-angle lens series specialized for astrophotography

The SIGMA Art line of F1.4 single focal length lenses with specialized features for astrophotography is expanded to four lenses with the addition of the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art. Users can select the lens that best suits their needs and the expression they are aiming for.

MFL (Manual Focus Lock) switch

The lens is equipped with an MFL switch. When the MFL switch is set to "LOCK," the focus ring operation is disabled, ensuring that once focus is acquired, it will not be changed by unintentional movement of the ring. This is useful for long exposures and other situations where the focus should be fixed while shooting.

Lens heater retainer

A small step at the front of the lens called a lens heater retainer prevents the lens heater* from protruding over the front element, eliminating the risk of vignetting.

* A belt-shaped heat strip that is wrapped around the lens to prevent condensation from forming inside the lens when the temperature drops.

Rear filter holder

A standard-equipped rear filter holder at the lens mount allows sheet-type filters to be used.

Special cover lens cap with a locking mechanism and filter slots

The included cover lens cap features two slots to securely store rear filters, as well as a locking mechanism. The cap is specially designed for the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art, allowing users to carry sheet-type filters without the risk of confusing or forgetting them, while protecting them from scratches and dirt.

Tripod Socket

The lens is equipped with an Arca-Swiss compatible, lightweight and sturdy magnesium alloy tripod socket. The detachable leg can be mounted on a tripod for stable conditions even during long exposures. The shape has been deliberately designed to prevent interference when using a lens heater.

* The tripod socket TS-141 is also compatible with the SIGMA 14mm F1.4 DG DN | Art.

3. A wealth of latest functions and excellent build quality

The SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is equipped with various functions to assist shooting, including an AFL button¹ to which preferred function can be assigned and an aperture ring, and uses a linear motor HLA (High-response Linear Actuator) as the AF actuator to enable fast, quiet, and highly accurate AF shooting. The lens is also equipped with a dust and splash resistant structure² to ensure a high level of weather resistance and robustness, as well as excellent build quality that allows for long and reliable use in any environment.

¹ Function available on supported cameras only. Available functions may vary depending on the camera used. ² The structure is designed to be dust and splash resistant, but not waterproof. Be careful not to bring the lens in contact with a large amount of water. Water inside the lens may cause major damage and even render the lens unrepairable.

Various shooting assist functions

The lens is equipped with an AFL button which can be assigned to a range of functions via the menu on selected cameras. In addition to the aperture ring, the lens is equipped with an aperture ring lock switch and a click switch to turn the click on and off.

Dust and splash resistant structure and water and oil repellent coating

In addition to a dust and splash resistant structure, the front element of the lens features a water and oil repellent coating, allowing photographers to shoot without concerns even in harsh outdoor environments.

Adopts a linear motor HLA

The AF actuator is a linear motor HLA (High-response Linear Actuator). The high thrust motor and advanced electronic control operate the focus lens at high speed and with high precision to provide comfortable AF shooting.

Excellent build quality

To support the heavy optical system and enhance robustness and reliability, metal parts are used in key parts of the lens body. Meanwhile, the lightweight engineering plastic TSC* is also used in appropriate places to reduce weight. Furthermore, each control part, such as rings and switches, is designed to feel good. SIGMA is proud of the exceptional build quality of its products, which do not compromise on durability, operability, and a satisfying sense of ownership.

* TSC (Thermally Stable Composite) is a type of polycarbonate with a thermal expansion rate similar to that of aluminum. It has a high affinity to metal parts which contributes to high quality product manufacturing.

[ Additional Features ]

• Lens construction: 21 elements in 15 groups (4 FLD, 3 SLD, 2 aspherical elements)
• Inner focus system
• Compatible with high-speed autofocus
• HLA (High-response Linear Actuator)
• Compatible with Lens Aberration Correction
  * Due to being a fisheye lens, distortion will not be corrected.
  * Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model.
  * On cameras where lens aberration correction is controlled with "ON" or "OFF" in the camera menu, please set all aberration correction functions to "ON" (AUTO).
• Supports DMF and AF+MF
• Compatible with AF assist (for Sony E-mount only)
• Super Multi-Layer Coating
• Water and Oil Repellent Coating (front element)
• Aperture ring
• Aperture ring click switch
• Aperture ring lock switch
• AFL button
  * Function available on supported cameras only. Available functions may vary depending on the camera used.
• MFL (Manual Focus Lock) switch
• Rear filter holder (compatible with GUIDE PLATE GP-21)
• Lens heater retainer
• Focus Mode switch
• Support for switching between linear focus / non-linear focus ring settings (for L-Mount only)
  * Function available on supported cameras only.
• Dust and Splash Resistant Structure
• TRIPOD SOCKET TS-141
• Special COVER LENS CAP LC1040-01 with a locking mechanism and filter slots
• Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only)
• Designed to minimize flare and ghosting
• Every single lens undergoes SIGMA's proprietary MTF measuring system
• 11-blade rounded diaphragm
• High-precision, durable brass bayonet mount
• Mount Conversion Service available
• "Made in Aizu, Japan" craftsmanship

[ Key Specifications ]

The following specifications are for L-Mount.

Lens Construction: 21 elements in 15 groups
(4 FLD, 3 SLD, 2 aspherical elements)
Angle of view: 180°
Number of diaphragm blades: 11 (rounded diaphragm)
Minimum aperture: F16
Minimum focusing distance: 38.5cm / 15.2 in.
Maximum magnification ratio: 1:16
Filter size: Rear filter only
Dimensions (Max. Diam. x Length): 104 x 157.9mm / 4.1 x 6.2 in.
Weight: 1,360g / 48 oz. (includes tripod foot)

[ Accessories: Supplied ]

COVER LENS CAP LC1040-01: 0085126 941260
TRIPOD SOCKET TS-141: 0085126 940997
PROTECTIVE COVER PT-51: 0085126 941277
REAR CAP LCR II (for L-Mount) 0085126 937256
REAR CAP LCR II (for Sony E-mount) 0085126 929879

[ Accessories: Optional ]

SIGMA USB DOCK UD-11 for L-Mount: 0085126 878696

Exclusively for mirrorless cameras | Compatible with full-frame cameras

S | Sports
SIGMA 500mm F5.6 DG DN OS

The crystallization of technology. A whole new ultra-telephoto experience.

• Perfect for hand-held shooting, a 500mm lens with unparalleled optical performance
• Compact, lightweight and excellent build quality
• A wealth of functions to assist in a variety of shooting situations

Supplied accessories: CASE, LENS HOOD LH1034-02, TRIPOD SOCKET TS-151, FRONT CAP LCF-95mm III, REAR CAP LCR II

Available mounts: L-Mount, Sony E-mount

Launch date: March 14, 2024

* The appearance and specifications of the products are subject to change.
* Sony E-mount lenses are developed, manufactured and sold in accordance with the E-mount specifications licensed under a license agreement with Sony Corporation.
* L-Mount is a registered trademark of Leica Camera AG.

#SIGMA #SIGMA500mmSports #SIGMASports #SIGMADGDN

Clear, sharp images and amazing mobility. A handy-size 500mm that offers a whole new shooting experience.

The SIGMA 500mm F5.6 DG DN OS | Sports is an ultra-telephoto prime lens exclusively for mirrorless cameras that features a 500mm focal length with outstanding image quality in a remarkably compact and lightweight body. By incorporating multiple large-diameter, exclusive low-dispersion glass elements that are challenging to process, SIGMA succeeded in significantly downsizing the lens construction without the use of diffractive optical elements. At the same time, the lens has achieved high resolving power that meets the expectations for a 500mm prime lens. The lens body, composed mainly of high-precision engineering plastic parts, has excellent build quality and weather resistance, including dust and splash resistant structure*, despite its compact size. With its rich descriptive power and incredibly compact size for its focal length, the handy-size SIGMA 500mm F5.6 DG DN OS | Sports offers a whole new photographic experience for wildlife, aviation, sports and other fast-action photographers.

* The structure is designed to be dust and splash resistant, but not waterproof. Be careful not to bring the lens in contact with a large amount of water. Water inside the lens may cause major damage and even render the lens unrepairable.

[Key Features]

1. Perfect for hand-held shooting, a 500mm lens with unparalleled optical performance

The latest optical design using exclusive low-dispersion glass elements has succeeded in achieving both an extremely compact lens construction and high optical performance with excellent correction of aberrations. In addition to its size that allows hand-held shooting, the high-speed AF with HLA (High-response Linear Actuator) and the OS2 optical stabilization algorithm support comfortable shooting.

High optical performance and compact lens construction

The latest optical design has succeeded in significantly downsizing the optical system for a 500mm ultra-telephoto lens. By utilizing exclusive low-dispersion convex elements at the front of the lens, the lens delivers both a high aberration correction capability and a short overall length. The high level of production technology at SIGMA's only manufacturing base, the Aizu factory, provides the exacting precision necessary for processing the exclusive low-dispersion glass elements with a large aperture. The lens has excellent correction of all aberrations, especially axial chromatic aberration, which cannot be corrected by the camera body, ensuring a stable high resolution from the center to the periphery of the image.

Excellent backlight resistance

The SIGMA 500mm F5.6 DG DN OS | Sports uses refractive lenses in its optical system to prevent flare and ghosting that are characteristics of diffractive optical elements, allowing for clear images without concern for flare or ghosting even in backlit conditions or when a light source is included in the image. Furthermore, measures are taken against all conditions of incident light based on state-of-the-art simulation technology.

High-speed AF with a linear motor HLA

A linear motor HLA (High-response Linear Actuator) is used for the actuator, which is characterized by its high driving accuracy owing to the advanced electronic control, as well as its quietness. The HLA enables fast and accurate autofocus even in ultra-telephoto photography, such as sports and bird, where extremely precise focusing is required.

OS2 algorithm in optical stabilizer function

The latest OS2 optical stabilization algorithm provides an outstanding image stabilization effect of 5.0 stops*. The lens is equipped with two OS modes: Mode 1 is suitable for general shooting, and Mode 2 is ideal for panning shots of motorsports and other sports. In Mode 2, SIGMA's Intelligent OS, an algorithm specially designed for panning shots, enables effective image stabilization even when the camera is moved vertically or diagonally, irrespective of the horizontal and vertical orientation. This ensures that the subject's movement can be captured without losing the panning shot effect.

* Based on CIPA guidelines (Measured at 500mm with a 35mm full-frame image sensor)

2. Compact, lightweight and excellent build quality

The lens body has been designed to be small and lightweight in line with the optical system, which has been made significantly more compact. Not only is the lens easy to handle in hand-held use, but it also has the weather resistance of SIGMA's Sports line specifications and the excellent build quality that SIGMA prides itself on in terms of texture and the operating quality of each ring and control.

High-precision TSC* parts enable both high performance and compact, lightweight design

In order to achieve such a compact, lightweight and robust body, materials such as TSC and magnesium have been used in appropriate places. In particular, the production of a large TSC part that integrates functions as an internal structure, as well as an exterior part to reduce size and weight of the lens are manufactured with micron-level precision and they also have a sleek finish that gives the lens its premium feel. The sophisticated processing and production technology of the Aizu factory, SIGMA's only manufacturing base in Japan, enables the high degree of precise production and ensures the high performance and durability of the lens.

* TSC (Thermally Stable Composite) is a type of polycarbonate with a thermal expansion rate similar to that of aluminum. It has a high affinity to metal parts which contributes to high quality product manufacturing.

Weatherability of Sports line specifications

The mount connection, manual focus ring, switches and exterior connection are all dust and splash resistant to prevent dust and dirt from entering the lens. Further, the front element of the lens features a water and oil repellent coating to facilitate maintenance when water droplets or dust adhere to the lens.

Cover-type lens hood included

A lightweight, high-strength, exclusive cover-type lens hood made of TSC is included. The tip of the hood is rubberized to protect the lens from abrasion and scratches caused by placing the lens upside down.

3. A wealth of functions to assist in a variety of shooting situations

The SIGMA 500mm F5.6 DG DN OS | Sports is equipped with a full range of assist functions including an aperture ring and three AFL buttons* ready to be assigned to preferred functions using the camera. The L-Mount version is also compatible with SIGMA's tele converters for AF-enabled shooting at ultra-telephoto focal lengths of up to 1,000mm.

* Function available on supported cameras only. Available functions may vary depending on the camera used.

Full range of customizable functions

Equipped with a Focus Limiter switch, the lens enables users to limit the focus driving range during AF when necessary, allowing quick and precise focusing. Further, the lens features three AFL buttons which can be assigned to a range of functions via the menu on selected cameras. The AFL buttons are easy to operate regardless of how the camera is oriented, and make accessing important settings quick and easy. For the L-Mount version, the SIGMA USB DOCK UD-11 can be used to set OS operation or the focus limiter range for the Custom Mode switch*.

* The assigned setting for lenses for Sony E-mount cannot be changed from the default setting because a USB DOCK for the mount is not available. The default setting allows users to switch the visibility of the OS effect in the viewfinder and live view.

Equipped with an aperture ring

In addition to an aperture ring, the lens is also equipped with an aperture ring click switch and an aperture ring lock switch, allowing for aperture operation suited to the shooting application.

Detachable tripod socket

The lightweight and sturdy magnesium alloy tripod socket is Arca-Swiss compatible. The detachable socket comes with a ring that clicks into position at 90° intervals.

* The tripod socket TS-151 is compatible with the SIGMA 70-200mm F2.8 DG DN OS | Sports.

Tele Converter for L-Mount (1.4x / 2.0x)

The L-Mount version of the lens is compatible with the SIGMA TELE CONVERTER TC-1411 (1.4x) and TC-2011 (2.0x). Using a tele converter, the focal length can be multiplied by 1.4x and even 2x, for AF-enabled shooting at ultra-telephoto focal lengths of up to 400mm.

[ Additional Features ]

• Lens construction: 20 elements in 14 groups (3 FLD, 2 SLD elements)
• OS (Optical Stabilizer) function with the latest "OS2" algorithm
• Inner focus system
• Compatible with high-speed autofocus
• HLA (High-response Linear Actuator)
• Compatible with Lens Aberration Correction
* Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model. * On cameras where lens aberration correction is controlled with "ON" or "OFF" in the camera menu, please set all aberration correction functions to "ON" (AUTO).
• Supports DMF and AF+MF
• Compatible with AF assist (for Sony E-mount only)
• Super Multi-Layer Coating
• Water and Oil Repellent Coating (front element)
• Aperture ring
• Aperture ring click switch
• Aperture ring lock switch
• AFL button (3 buttons)
  * Function available on supported cameras only. Available functions may vary depending on the camera used.
• Focus Limiter switch
• Focus Mode switch
• Support for switching between linear focus / non-linear focus ring settings (for L-Mount only)
  * Function available on supported cameras only.
• OS switch
• Custom Mode switch
• Dust and Splash Resistant Structure
• LENS HOOD LH1034-02
• TRIPOD SOCKET TS-151 (detachable lens foot type)
• Compatible with SIGMA TELE CONVERTER TC-1411 / TC-2011 (sold separately / for L-Mount only)
• Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only)
• Designed to minimize flare and ghosting
• Every single lens undergoes SIGMA's proprietary MTF measuring system
• 11-blade rounded diaphragm
• High-precision, durable brass bayonet mount
• Mount Conversion Service available
• "Made in Aizu, Japan" craftsmanship

[ Key Specifications ]

The following specifications are for L-Mount.

Lens Construction: 20 elements in 14 groups (3 FLD, 2 SLD)
Angle of view: 5.0°
Number of diaphragm blades: 11 (rounded diaphragm)
Minimum aperture: F32
Minimum focusing distance: 320 cm / 126 in.
Maximum magnification ratio: 1:6
Filter size: 95mm
Dimensions (Max. Diam. x Length): 107.6 x 234.6mm / 4.2 x 9.2 in.
Weight: 1,370g / 48.3 oz. (includes tripod foot)

[ Accessories: Supplied ]

LENS HOOD LH1034-02: 0085126 941239
FRONT CAP LCF-95mm III: 0085126 930042
TRIPOD SOCKET TS-151: 0085126 941109
REAR CAP LCR II (for L-Mount): 0085126 937256
REAR CAP LCR II (for Sony E-mount): 0085126 929879

[ Accessories: Optional ]

SIGMA USB DOCK UD-11 for L-Mount: 0085126 878696
SIGMA TELE CONVERTER TC-1411 for L-Mount: 0085126 825690
SIGMA TELE CONVERTER TC-2011 for L-Mount: 0085126 826697
SIGMA WR CERAMIC PROTECTOR 95mm: 0085126 931858
SIGMA WR PROTECTOR 95mm: 0085126 930998
SIGMA PROTECTOR 95mm: 0085126 931124
SIGMA WR UV FILTER 95mm: 0085126 930738
SIGMA WR CIRCULAR PL FILTER 95mm: 0085126-930851

Orders

Support this site by ordering the Sigma 500mm F5.6 DG DN OS Sports Lens from B&H | Adorama | WEX

Order the Sigma 15mm F1.4 DG DN Diagonal Fisheye Art Lens from B&H | Adorama | WEX

Just posted: Venus Optics Laowa 10mm f/2.8 Zero-D FF Lens Review.

The Laowa 10mm f/2.8 Zero-D is a good lens at an attractive price.

Support this site by ordering the Venus Optics Laowa 10mm f/2.8 Zero-D FF Lens from B&H | Adorama | Venus Optics.

Please share!

From Venus Optics:

World's Widest f/2.8 Full Frame Rectilinear Lens — Laowa 10mm f/2.8 Zero-D FF

Anhui China, Feb 22, 2024 – Venus Optics announces the launch of the new Laowa 10mm f/2.8 Zero-D FF Lens. It is the world’s first rectilinear 10mm full-frame lens with f/2.8 aperture and the first-ever auto-focus lens, for Sony E and Nikon Z mount, in Laowa’s lineup. Designed in a compact and lightweight manner, the lens weighs only 420g (0.93 lbs) with a stylish grey outlook. The lens also delivers outstanding image quality and close-to-zero distortion. Despite such an ultra-wide angle, the lens comes with a 77mm front filter thread, making it a powerful tool for photography and videography, from capturing one-of-the-kind landscapes, architecture, interior and astrophotography to stunning time-lapse and vlogging.

This 10mm lens marked 10 years journey of Laowa in the realm of optics. Over a decade of innovation, Venus Optics continues to surprise the world by bringing new products with optimized optical designs and solid lens quality. The Laowa 10mm f/2.8 lens delivers an unmatched ultra-wide-angle shooting experience for photographers and video creators to achieve every new idea.

Key Features:

• Ultra-wide 10mm with f/2.8 - Angle of View of 130°
• Zero-D
• Compact & Lightweight
• Close Focusing Distance of 12cm
• 77mm Filter thread
• 10-Point Sunstar
• Accurate and Reliable AF Performance
• Outstanding Optical Design
• Excellent performance for Panorama and Astrophotography

First Auto Focus Ultra-wide 10mm with f/2.8 Large Aperture

Laowa 10mm f/2.8 Zero-D FF has pushed the boundary of the maximum aperture for the 10mm wide non-fisheye lens. The f/2.8 fast aperture opens up a lot more possibilities to take landscape and architecture photography in low-light conditions and be able to capture at an ultra-wide perspective which was never possible before.

Angle of View of 130°

The remarkable 130.4° angle of view helps exaggerate the sense of space. And allows you to capture the magnificent landscape with a dramatic impact all in a single image. This one-of-a-kind perspective helps realize a lot of formerly impossible shots. From breathtaking landscapes to dynamic architecture, this lens opens up new dimensions in visual storytelling.

Close-to-Zero Optical Distortion (Zero-D)

A lens in 10mm is usually a fisheye or heavily distorted. This full-frame 10mm optically suppresses distortion to a close-to-zero level. Both horizontal and vertical straight lines can be maintained on the image from corner to corner. Giving you a true 10mm experience even without any in-camera lens correction.

Compact and Lightweight

Despite its incredible specification for full-frame cameras, the lens is only 7cm (2.79") long and weighs 420g (0.93 lbs), providing the desired portability for photographers and videographers to explore and travel with ease.

Close Focusing Distance of 12cm

The 10mm has a minimum focusing distance of 12cm, allowing you to get super close to the subjects and create interesting wide-angle macro style shots with nice separation between the object and background.

Stunning 10-point Sunstar

Built with 5 aperture blades, a stunning 10-point Sunstar can be created when stopping down the aperture.

Built-in Filter Thread

Equipped with a 77mm filter thread for you to use screw-in filters directly. Convenient and cost-saving as no additional filter holder is required. Gives users the ultimate flexibility when shooting.

Outstanding Optical Design

Laowa 10mm f/2.8 Zero-D FF is engineered with exceptional optics, featuring 15 elements in 9 groups, including 2 aspherical glasses and 3 ED glasses. This results in outstanding image sharpness and CA control, ensuring that every detail is captured with precision and clarity.

Accurate and Reliable AF performance

The 10mm is the first Laowa lens equipped with autofocusing. AF is available for both Sony E and Nikon Z mounts. Embrace the convenience of autofocus and focus on composition and creative aspects.

*RF and L mount are fully manual

Excellent performance for Panorama and Astrophotography

The exceptionally wide field of view makes it particularly adept at capturing expansive panoramas, allowing photographers to tell stories on a grand scale. Thanks to its f/2.8 aperture, the lens delivering pleasing night sky and galaxy images.

Pricing & Availability

The new Laowa 10mm f/2.8 Zero-D FF is currently pre-order via Venus Optics official website (https://www.venuslens.net/product/laowa-10mm-f-2-8-ff-zero-d/ref/965/) and authorized resellers.

The US price for Laowa 10mm f/2.8 Zero-D FF is USD799 for all mounts (Both AF and MF version are the same price). Pricing varies in different countries. Shipping starts from mid-March.

Specifications

Lens Name: Laowa 10mm f/2.8 Zero-D FF
Format: Full-Frame
Focal Length: 10mm
Aperture Range: f/2.8-22
Angle of View: 130.4°
Lens Structure: 15 elements in 9 groups (2 Aspherical Glasses, 3 ED Glasses)
Aperture Blades: 5 blades / A 14-blade variant (only available for manual focus) can be ordered
Min. Shooting Distance: 4.72" / 12cm
Max. Magnification: 0.24X
Focusing System: AF (Sony E / Nikon Z) / MF (Canon RF / L mount)
Filter Thread: Ø77mm
Dimensions: Ø3.23” x 2.79”/ Ø82 x 70.8mm
Weight: 0.925lbs/ 420g
Mounts: Auto-Focus: Sony E/ Nikon Z (5 Blades)
Manual-Focus: Canon RF/ L Mount (5 Blades), Sony E / Canon RF / Nikon Z / L mount (14 Blades)
Price USD799

Review

Venus Optics Laowa 10mm f/2.8 Zero-D FF Lens

Orders

Order the Venus Optics Laowa 10mm f/2.8 Zero-D FF Lens from B&H | Adorama | Venus Optics.

Highlighting some just-arriving gear in the B&H Used Department:

Remember to use the B&H Payboo payment card to save the tax.

Check out today's B&H Deal Zone for big savings on:

• DJI RSC 2 Gimbal Stabilizer Pro Combo – only $419.00 after $270.00 instant savings. Add-on a Manfrotto FAST GimBoom Carbon Fiber for just $147.88 (reg $197.88).
• Feelworld 10.1" 4K HDMI Field Monitor – only $209.00 after $70.00 instant savings
• Sachtler Camera Rollpak – only $208.00 after $210.00 instant savings
• Logitech Wireless Keyboard & Mouse Kits – only $19.99 - $74.99 after up to $15.00 instant savings
• & more!

See today's full list of B&H Deal Zone Deals.

Worth browsing: Deals of the Week at B&H.

Here is a quick update on just-arriving used gear at B&H:

Remember to use the B&H Payboo payment card to save the tax.

Be the first to check out tonight at 7:00 PM ET to get this just-arriving gear in the B&H Used Department:

Remember to use the B&H Payboo payment card to save the tax.

Luminar Neo is two years old, and you get the gifts. Skylum is celebrating with an anniversary sale.

Always check to see if the site's coupon code, THEDIGITALPICTURE, provides additional discounts.

Check out today's B&H Deal Zone for big savings on:

• Bright Tangerine ExoSkin Leather Armour Gloves (M, L, XXL) – only $13.66 after $20.00 instant savings
• RucPac Solo Camera Strap – only $19.99 after $30.00 instant savings
• Case Logic 13" MacBook Pro Laptop Sleeve – only $12.95 after $17.00 instant savings
• & more!

See today's full list of B&H Deal Zone Deals.

Did you browse this week's Deals of the Week yet?

Highlighting some just-arriving gear in the B&H Used Department:

Remember to use the B&H Payboo payment card to save the tax.

Resolution test results from the Sony FE 135mm F1.8 GM Lens are now available on the Sony Alpha 9 III page.

While these results appear normal for a 24 MP imaging sensor (compared to the a9 II), normal is remarkable in light of the global shutter upgrade. Here are more comparisons:

Compared to the a1

Compared to the Canon R6 Mark II

Support this site by ordering the Sony Alpha 9 III from B&H | Adorama | Amazon (all available countries) | WEX | Camera Canada

Highlighting some just-arriving gear in the B&H Used Department:

A used R8 cameras is newly available in the Canon EOS mirrorless camera inventory.

Used 15-35mm, 24-70mm, 24-105mm F4, 70-200mm F2.8 & F4, 100-500mm, and 50mm F1.8 lenses were just added to the Canon RF lens inventory.

Used 70-200mm II, 100-400mm, and 200-600mm lenses were just added to the Sony FE lens inventory.

Remember: use the B&H Payboo payment card to save the tax.

The Sony Alpha 9 III is here, and it is time to set up this camera. This powerhouse of a camera may seem daunting to set up, but the process is not burdensome and not unlike other recent high-end Sony Alpha cameras. The following steps prepare a factory-initialized a9 III for use.

1. Charge the battery
2. Record the serial number, and add the camera to your insurance policy
3. Download and install the latest version of Sony Imaging Edge or your favorite RAW image processing software.
4. Insert the charged battery and a memory card(s) (we'll format it later), and power on the camera
5. Answer the power-on prompts, including setting the time zone and date
6. Select M mode, press "Menu", and configure the camera as follows:
7. Shooting > 1 Image Quality/Rec: Image Quality: Image Quality Settings: File Format: RAW; RAW File Type: Lossless Compressed L (full image quality reduced file size)
8. Shooting > 1 Image Quality/Rec: Long Exposure NR: Off (I enable this option for very long exposures)
9. Shooting > 1 Image Quality/Rec: High ISO NR: Low
10. Shooting > 1 Image Quality/Rec: Lens Compensation: Shading Chromatic Aberration and Distortion Comp: All Off (I use the RAW processing software to enable any lens compensation with CA correction frequently selected)
11. Shooting > 2 Media: Format (ensure there are no important files on the card(s) prior to formatting)
12. Shooting > 3 File: Copyright Info: Write Copyright Info: On Set Photographer: [your name]; Set Copyright: [as desired]; Write Serial Number: On (entering this information on the touchscreen may be a painful process)
13. Shooting > 5 Drive Mode > Self-timer Type: Self-timer(Single): 2 sec
14. Shooting > 5 Drive Mode > Bracket Settings: Self-timer during Bracket: 2 Sec, Bracket order: ->0>+ (optimizes image order for HDR processing)
15. Shooting > 7 Shutter/Silent: Release w/o Lens: Disable
16. Shooting > 7 Shutter/Silent: Release w/o Card: Disable (should be the default)
17. Shooting > 10 Shooting Display: Grid Line Display: On (Rule of Thirds selected)
18. Exposure/Color > 3 Metering: Spot Metering Point: Focus Point Link
19. Exposure/Color > 6 Color/Tone: D-Range Optimizer: Off
20. Exposure/Color > 6 Color/Tone: Creative Look: NT (Neutral) Sharpness = 1 (this setting provides a low contrast histogram that better shows exposure latitude. I usually process with the default creative style in Capture One or profile in Lightroom)
21. Focus > 1 AF/MF: Priority Set in AF-S: AF (in focus is my priority)
22. Focus > 1 AF/MF: Priority Set in AF-C: AF (in focus is my priority)
23. Focus > 2 Focus Area: Focus Area: Spot: S (this setting is often changed)
24. Focus > 2 Focus Area: Switch V/H AF Area: AF Point Only
25. Focus > 4 Initial Focus Mag.:c x2.9
26. Focus > 5 Peaking Display: On
27. Focus > 5 Peaking Level: Low
28. Playback > 4 Delete: "Delete" first
29. Playback > 7 Playback Option: Display Rotation: Off (image always fills LCD)
30. Network > 7 Network Option: Airplane Mode: On
31. Setup > 3 Operation Customize: Custom Key/Dial Set.: Dial/Wheel: Front Dial: Av/Tv (Tv in M mode) (I adjust the shutter speed more frequently and urgently than the aperture and the front dial is easier to access quickly); Rear Dial: Av/Tv (Av in M mode); Rear Control Wheel: Av/Tv (Av in M mode)
32. Setup > 3 Operation Customize: DISP (Screen Disp) Set: Monitor: Uncheck For viewfinder press [enter]
33. Setup > 5 Touch Operations: Touch Panel/Pad: Both Valid
34. Setup > 5 Touch Operations: Touch Pad Settings: Shooting Screen: Touch Position Mode: Relative Position
35. Setup > 10 Sound Option: Audio Signal(Shooting): Off (how to turn off the AF beep sound)
36. Setup > 13 Setup Option: Anti-dust Function: Curtain when Pwr OFF: On (closes a mechanical shutter on power off to avoid dust on the sensor)
37. My Menu: Format, Anti-flicker Set., Steady Shot, Flash Comp., Recognition Target
38. View the menu (it is always sharp) through the viewfinder while adjusting the diopter

I make additional menu and other setting changes based on current shooting scenarios, but this list covers my initial camera setup process.

To copy this configuration means you intend to shoot as I do, including in RAW-only format. While this setup works optimally for me, you should adjust the camera to your needs.

If you can't remember your menu setup parameters, keeping an up-to-date list such as this one is a great idea. Anytime the camera is set to the factory state, such as when serviced or when acquiring an additional camera, the list will ensure all settings are quickly re-established. Better still, save the camera settings to a memory card (Setup > 2: Reset/Save Settings menu: Save/Load Settings: Save) for an easy restore or replication. The setup file can be copied to a computer drive for long-term storage.

More Information

Sony Alpha 9 III

Support this site by ordering the Sony Alpha 9 III from B&H | Adorama | Amazon (all available countries) | WEX | Camera Canada

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Apple 13.6" MacBook Air – Up to $300 off.

Apple MacBook Air 15" – Up to $200 off.

Apple MacBook Pro – Up to $1,700 off.

SanDisk 1TB Extreme PRO UHS-I SDXC Memory Card – Only $139.99 ($160.00 instant savings until 2/18).

Godox AD400Pro Witstro All-in-One Outdoor Flash – Only $499.00 ($150.00 instant savings until 2/29).

Sigma's next product announcement now has a date and time. Stop back here on February 20th, 8:00 PM EST (Feb 21st at 10:00 AM JST) to learn about the new products.

Expect B&H to accept preorders at announcement time.

Sony's FY 2023 Q3 financial results are available on the Investor Relations page.

Presentation (track ET&S for the Entertainment, Technology & Services Segment (cameras), I&SS for the Imaging and Sensing Solutions segment)

Speech Transcript
Financial Statements
Supplementary Information
Webcast

A continued decrease in televisions sales has impacted the Entertainment, Technology & Services results. The words "camera" and "lens" do not appear in the report.

Highlighting some just-arriving gear in the B&H Used Department:

A used R6 just arrived in the Canon EOS mirrorless camera inventory.

Used 24-50mm, 24-70mm, 85mm F1.2, 85mm F1.2 DS, and 800mm F11 lenses are in the Canon RF lens inventory.

Used a7C R and a7C II cameras are available in the Sony Alpha camera inventory.

Used 12-24mm F2.8 and F4, 16-35mm II, 100-400mm, 200-600mm, 50mm F1.2, 85mm F1.4, 600mm F4 lenses were just added to the Sony FE lens inventory.

Many used tripods, including several Ascend-14 models, BH-40 and BH-55 ball heads, an MC-34 Series 3 Monopod, and an L-Plate Set for Canon EOS R5 are available in the Really Right Stuff inventory.

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• GVM 1000D RGB LED Light Panel (3-Light Kit) – only $379.00 after $120.00 instant savings
• Deity V-Mic D4 Hybrid Analog/USB Camera-Mount Shotgun Microphone – only $69.00 after $30.00 instant savings
• & more!

See today's full list of B&H Deal Zone Deals.

Worth browsing: Deals of the Week at B&H.

The Amazon Prime Card Bonus is back and most Canon mirrorless cameras and lenses are included in the 10% category.

This savings is on top of any Canon instant savings available.

Don't have an Amazon Prime Card? Get one here.

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• Silicon Power Memory Cards & Flash Drive – only $7.99 - $329.98 after up to $230.00 instant savings
• RucPac Sentinel Camera Strap – only $29.99 after $30.00 instant savings
• GVM RGB LED Bi-Color Video Light Wand – only $79.00 after $80.00 instant savings
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See today's full list of B&H Deal Zone Deals.