OPTIC 2015 featured dynamic presentations by the world's top outdoor photographers and gear from the premier manufacturers over three days in New York City brought to you by B&H and Lindblad Expeditions.
Couldn't attend in person or want to review at your own pace? Now you can view all the presentations of your favorite speakers from the conference.
The Inspirational Traveler
Building a Travel Story
Create a Body of Fine Art Travel Photography
Great Voyages: Photo Expeditions
Shooting for National Geographic
Super-Telephoto Lens System for Traveling Nature Photographers
How to Become a Successful Travel and Adventure Photographer
Tips for Traveling Light and Finding New Perspectives
Photographing Wild Alaska and Japan's Winter Wildlife
Tips and Techniques for Creating Memorable Landscape Photographs
Infrared Landscape: The Art and Technique
Tips for Using the iPhone Camera as a Creative Sketchpad
How to Master Flash Photography for Location Lighting
Photography for the Greater Good: Making a Difference
Tips and Strategies for Mastering Color in Photoshop
Strategies for Creating Meaningful Stories Through Photographs
Tips for Creating Compelling Stories Through Video
Visual Flow: Mastering the Art of Composition
How to Prepare and Photograph in National Parks
Tips for Photographing Small Animals
Tips for Zooming in on Wildlife and Improving Your Macro Photography
North White Plains, NY – July 10, 2015 – Effective July 10th, Phottix, international industry-leading manufacturer of TTL flash triggers and lighting solutions is joining MAC Group and together will be working to change the photographic lighting category forever.
“Phottix is the new standard for cutting-edge innovation and excellence in photographic TTL lighting triggering accessories. Together, we are committed to changing the industry and making TTL flash solutions easy and accessible to everyone,” said Jan Lederman, MAC Group President.
Holder of 40 patents, Phottix achieved acclaim for its award-winning Phottix Odin TTL Flash Trigger – the first trigger to feature full TTL, manual power, and flash zoom control. The revolutionary Phottix Mitros+ TTL Transceiver Flash combines a radio TTL flash trigger and receiver into a hot shoe flash that is now on the scene and exciting photographers worldwide. The recently introduced Indra500 TTL Monolight and Indra 360 TTL Monolight portable studio flashes will soon be the standard for the wedding and portrait market.
Phottix also offers an extensive line of electronic accessories including the Strato and Ares series of flash triggers, remotes, shutter releases, and lighting and studio solutions. All Phottix products are developed with feedback from professional photographers to make them totally intuitive and easily integrated into any shooter’s workflow. The Phottix products and in-the-field support are already becoming things of legend. Their stable of professional photographers and photo-educators is growing daily.
Together with MAC Group, our combined commitment will be on providing best-in-class education and inspiration to photographers looking to take their work to the next level.
LONDON, 13 July 2015 – Canon Europe will be demonstrating its end-to-end professional 4K workflow at IBC2015, the leading global tradeshow for media and broadcast professionals in Amsterdam, Netherlands. Canon, having exhibited at IBC for more than three decades, will showcase its first-class 4K range in its entirety for the first time in Europe – with 4K lenses, sensors and reference displays, all on show to demonstrate the company’s advanced glass-to-glass 4K workflow.
The Canon stand will include dedicated areas for live capture, providing visitors with the opportunity to get hands on with Canon’s 4K and Full HD product range through a series of shooting scenarios, review and editing processes. A variety of live demonstrations including cinema shooting and documentary shooting will also be available to visitors.
Canon’s Cinema EOS range has transformed the professional video industry since its introduction in 2011, with leading sensor technology, lens heritage and innovative product updates. In April 2015, the range expanded with the introduction of the next generation of 4K imaging devices, including the EOS C300 Mark II, a 4K video camera, and the DP-V2410, a lightweight and robust 24” 4K reference display. Both will be on display in Europe for the first time at IBC.
“As the industry realises the benefits of 4K within a professional workflow, Canon has been developing our product range to meet the needs of our professional imaging customers,” said Kieran Magee, Marketing Director, Canon Europe. “Canon recognises that demand for higher quality production is going to grow. This year at IBC Canon will be displaying the full set of tools needed for this next step forward in versatile 4K content production.”
At the show, broadcast and cinematography professionals will be able to get hands-on with Canon’s full range of 4K and Full HD products including the recently launched XC10 and the EOS C300 Mark II cameras, as well as having the opportunity to experience the full power of its optics portfolio. Industry professionals will also be able to experience the full power of the company’s optics portfolio with the opportunity to touch and try Canon’s extensive range of lenses, from broadcast to cinema and EF lenses.
Canon’s IBC stand can be found at Hall 11, stand E50.
Quick Guides provide an excellent resource that you can download to your phone and thereby have it with you when you need it most. Check out all the handy quick guides at the Canon Digital Learning Center.
Under a cloudy sky, the lighting was right at any subject angle and throughout much of this day at Blind Pass in Captiva, Florida. This giant softbox-like lighting permitted me to maneuver to the ideal angle for this subject (from the side) and the NatureScapes Skimmer Ground Pod II allowed me to comfortably work from right on the sand.
This low perspective caused the background content to be farther away. That distance, combined with a long focal length and close primary subject, meant that the background became significantly blurred. When it becomes a blur, the background's color and shapes become the primary concern.
In this case, the ocean was my background. The wave patterns, including breaking waves, supply the gently-changing color and shapes.
When the ocean is in your frame, shutter release timing often matters as the ocean is constantly changing. A wide variety of waves shapes worked well for this situation, but my final selection included not only the willet with ideal head and body angle, but also with most breaking waves (white color and shape) avoiding the bird's outline.
San Francisco Gallery Created Using the Epson SureColor P600 and P800 Wide-Format Printers
July 09, 2015 – Epson today announced it has partnered with DJI, the market leader in easy-to-fly drones and aerial photography systems, to create photographic prints for the upcoming “Perspectives by SkyPixel” gallery. Leveraging the exhibition-quality prints of the Epson SureColor P600 13-inch and P800 17-inch printers and Epson Signature Worthy Exhibition Canvas Natural Gloss media, the upcoming gallery features photos and stories from the SkyPixel community, a platform dedicated to the art of aerial photography. The exhibit will run from July 11-19 from 10 a.m. to 8 p.m. at the La Boutique, l’Art et la Mode in San Francisco, Calif. The prints will be auctioned off at the completion of the gallery, with proceeds to benefit Make-A-Wish Greater Bay Area.
“DJI aerial photography solutions empower artists to elevate their craft, both literally and figuratively, and this gallery captures images and perspectives that were once out of reach, highlighting the artistic capabilities of creators who see the world from a different angle,” said Reed Hecht, product manager, Professional Imaging, Epson America, Inc. “The SureColor P600 and P800 take advantage of the exceptional print longevity of Epson UltraChrome HD ink to preserve the legacy of the print and deliver gallery-quality art with outstanding color reproduction, making them a perfect match for showcasing photography that pushes the limits of what is thought possible.”
The “Perspectives by SkyPixel” exhibit is touring art galleries in leading cities in the United States, Europe and Asia. The galleries will consist of aerial photos and stories submitted by its community of users – offering the world a glimpse into the photographer’s vision and how it was captured. Select aerial photos and stories will be displayed at galleries during the tour, and will then be auctioned off to benefit local charities.
“The Epson printers were an ideal choice for this gallery, as they produce exceptional output that accurately conveys a photographer’s vision,” said Romeo Durscher, Director of Education, DJI. “In addition, the UltraChrome HD ink offers color stability and exceptional print permanence so we are confident in auctioning off the prints to benefit charity, knowing the photos will last for years to come.”
In this travel-related video produced during the 2015 B&H Optic Imaging Conference, photographer Art Wolfe talks about what it takes to become a successful travel photographer. Topics include art education, the connection between painting and photography, developing and pursuing personal interests, the logistics of travel photography, and techniques for creating dynamic travel photographs.
“We’re proud to know that nearly 90 percent of professional photographers chose Canon equipment to capture exciting moments during Copa America,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “And we were happy to be on site providing service and support to these professionals if and when they needed it.”
Canon knew our professional camera users would be out in force, and so we committed to supporting the pro shooters who use our products, by providing onsite service and support to the photographers and broadcasters using our cameras and lenses to capture the iconic moments of Copa America.
Canon's professional onsite service and support included simple equipment repair, clean and check service and equipment loans to outfit professionals with the proper gear to capture the drama on and off the field. Service and support was available in the media centers in each of the nine stadiums hosting matches in the tournament.
The international soccer tournament took place in Chile from June 11- July 4, 2015 in eight cities, with 12 countries participating, including Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Jamaica, Mexico, Paraguay, Peru, Uruguay and Venezuela.
Stats from Copa America
More than 89 percent of the professional photographers covering the most dramatic moments of each game from the sidelines of the soccer fields and throughout each stadium were using Canon DSLR cameras and lenses.
Out of 1,245 professional photographers covering Copa America, more than 1,111 were shooting with Canon equipment
During the June 15th Chile vs. Mexico match, out of 85 pro photographers covering the game, more than 77 were using Canon (that’s a whopping 91 percent)