: It's never too early to jumpstart your holiday sales!
What does September signal? Most think back-to-school, but here at PhotoShelter we know it's really about getting ready for your incoming holiday sales. It's never too early to start planning, so to help you get a jumpstart, we've compiled our favorite photo sales and marketing tips so you can generate more revenue and increase your profits before saying goodbye to 2014.
You'll find tips to:
- Sell and market your prints to the right audience
- Talk money and negotiate with clients
- Market your work better with 10 examples of great photographer promos
- Price your wedding and portrait photography
- Sell your fine art photos, plus get insights from those succeeding with sales
- And more!
And better yet? With a plan in place now, you’ll be in great shape during the holidays when consumers are looking to buy.
Get more tips and start selling today! See Photoshelter's Selling and Marketing Tips
From Zeiss: ZEISS Otus 1.4/85 expands lens family with another focal length for the highest level of professional image quality OBERKOCHEN/Germany, 08/09/2014
– Given its focal length and speed, at first glance the new ZEISS Otus 1.4/85 appears to be a traditional portrait lens. But a closer look reveals that this is a fast all-rounder for photographers who do not accept any limitations when it comes to detail – whether it is for general studio work, or fashion, advertising, product or architectural photography. In combination with modern DSLR cameras, this lens delivers unprecedented image quality – even with an open aperture. ZEISS will present this new world-class lens for the first time to the public at photokina in Cologne/Germany from September 16 to 21, 2014.
The ZEISS Otus 1.4/85 displays all of its advantages in the classic short telephoto range, i.e. portraits and people. Its focal length, longer than a normal lens, makes it possible to keep a decent distance from the subject. Photographers who like using a landscape not just as a background will find that the ZEISS Otus 1.4/85 is no ‘normal’ lens, but a surprisingly powerful companion for nature photography. The edges of the picture can be used for compositional purposes at all f-stops.
Unique creative possibilities can be achieved for pictures even with little ambient light. Today’s image sensors are extremely sensitive with little noise, which has significantly pushed the limits of what is possible even without artificial light. Fast lenses such as the ZEISS Otus 1.4/85 still offer enormous benefits compared with lenses that are two or three f-stops slower, especially when weak light meets fast-moving objects. Even when the light disappears completely, the ZEISS Otus 1.4/85 retains its excellent “vision”, just like the owl species from which this lens family gets its name. Lenses reveal correction deficits very clearly with night shots with lots of open light sources that dominate the image. Not so with the ZEISS Otus 1.4/85: in challenging lighting situations with low ambient light, the performance edge of this lens becomes obvious.
The ZEISS Otus family of lenses and its newest member have been specially designed to meet professional photographers’ most rigorous demands. Inner focusing, the dial window, and the dials’ clearly recognizable yellow labeling, familiar from professional cine lenses like ARRI/ZEISS Master Prime, are just a few of the features that are setting new standards.
Optically, the ZEISS Otus series stands out for its high image quality, even with an open aperture. Specifically, that means a neutral bokeh in the background, highly detailed images without any optical artifacts, consistently high resolution power across the entire image field, no color fringing or distortion, and an extremely high image contrast all the way into the edges. The imaging performance remains almost entirely consistent for all shooting distances. High apertures can be used even for close-ups right down to a working distance of 0.65 meters.
Particularly when used in combination with high-definition 35mm DSLR cameras, ZEISS Otus lenses achieve a medium-format quality never previously achieved. In other words: lower investments, more compact gear and imaging excellence.
A view inside the ZEISS Otus 1.4/85 reveals how such quality is realized: The lens consists of eleven lens elements in nine groups. One of the lens elements has an aspheric optical surface and six are made of special glass. The optical design is based on the Planar. Because the ZEISS Otus 1.4/85 is apochromatic, chromatic diagonal aberrations (longitudinal chromatic aberrations) are corrected with the help of lens elements made of special glass with anomalous partial dispersion. As a result, practically no perceptible color fringing appears on contrast-rich edges in front of and behind the focal plane. Bright-dark transitions in the image, and in particular highlights, are rendered free of color artifacts. In addition, the variable air spaces between certain lens groups (“floating elements design”) enable a consistently high imaging performance across the entire focusing range from 0.8 m to infinity.
All members of the ZEISS Otus family are characterized by the exceptional mechanical quality that sophisticated photographers are used to from ZEISS. As they were designed as manual focus lenses, it was possible to work with considerably narrower tolerances in the construction. Its smooth focus operation with the large angle of rotation allows for the finest variations when focusing. The freedom to focus – one of the most important creative elements in photography – has literally been put in the hands of the photographer as an artistic tool.
The extra-fine haptics and the precision of the focusing mechanism can only be achieved with a metal design. The robust all-metal barrel is also well equipped to deal with the rough daily work of a professional photographer, ensuring a long product life. In contrast to lenses containing a lot of plastic, which can become unbalanced over time, the metal ZEISS Otus lenses remain stable for many years. This ensures that the image quality remains consistently high. And for all photographers who in addition to the actual optics also rely on screw-on filters in their work, matching T* UV and POL filters with a diameter of 86 millimeters will be available from ZEISS for the ZEISS Otus 1.4/85.
In the fall of 2013, ZEISS presented the ZEISS Otus 1.4/55, the first representative of a high-end SLR lens series with manual focusing. This has since fulfilled its promise to be “the best standard lens on the market”. Both the trade press and users were impressed.
“When we launched the Otus 1.4/55, our customers immediately understood the benefits they can get from such a lens: using their high-end full-frame camera, they can shoot pictures with a quality and look they were previously only used to getting from expensive medium-format systems,” explains Christophe Casenave, Product Manager, ZEISS Camera Lenses. “With the Otus 1.4/85 we are now bringing out the second lens with this promise. Again with the Otus 1.4/85 we can say that this is a lens without any compromise on image quality. Contrast and resolution power are at the maximum level; there are no chromatic aberrations, even in the most challenging light situations; and there’s no distortion, ghosting or flare. And all of this at any aperture. When you use an Otus lens, you can focus on the composition of your images. You don’t need to spend any time thinking about whether the technology could possibly be a limiting factor.”
The ZEISS Otus 1.4/85 will be available worldwide with EF-mount (ZE) and F-mount (ZF.2) from mid-September 2014. The expected recommended retail price is €3,360.50 or US$ 4,490 (excl. VAT).
Official sample photos can be found on Zeiss's Flickr Photostream
has the ZEISS Otus 85mm f/1.4
available for preorder.