Virtual Reality, Character Animation, Sound Innovation Comes To Creative Cloud
SAN JOSE, Calif. — April 13, 2016 — The way consumers access and view content has undergone sweeping changes. Media and entertainment companies, along with creative professionals, are under increasing pressure to find new ways to create, deliver and monetize content. They must also adapt to rapidly evolving technology advancements, including high-resolution capture, new delivery formats and virtual reality to name a few. Also, enterprises are dealing with an explosion of content demands from constituencies and need to integrate high-impact content types, like video, into their communications strategies.
Ahead of the National Association of Broadcasters (NAB) Show next week, Adobe (Nasdaq:ADBE) has revealed new features across its Creative Cloud tools for video editing, motion graphics, audio and collaboration. Media and entertainment companies are combining these advanced content creation capabilities with Adobe Primetime to help deliver TV and video content across screens. With Adobe’s digital marketing tools TV networks and pay-TV providers can drive viewer acquisition, engagement and monetization as audiences embrace “over the top” (OTT) content via connected devices such as Apple TV, Sony PlayStation, Roku and Microsoft Xbox. At NAB, Adobe will demonstrate the updated tools and new workflows at booth #SL3910, South Hall (lower) in the Las Vegas Convention Center and at over 120 partner booths from April 18-21.
Adobe Creative Cloud video tools are becoming the go-to source for film editors of both award-winning Hollywood and indie films. The most recent example is Deadpool, the 20th Century FOX blockbuster which shattered box office records. The post-production team from Deadpool will discuss their state-of-the-art workflows and why they chose Adobe Premiere Pro CC in a Creative Master Series panel at NAB on April 19 from 4:15–5 p.m. PT.
Upcoming productions using Premiere Pro CC include Mindhunter, David Fincher’s new series for Netflix, and 6 Below directed by Scott Waugh and starring Josh Hartnett, which is currently shooting in 6K RED and will be edited natively in Premiere Pro.
Creative Cloud video tools are also powering a new generation of content delivered via social channels like YouTube, Facebook and Instagram.
"The videos we make at RocketJump are pure entertainment,” said Freddie Wong, Founder of RocketJump, the hybrid studio/production company behind the popular RocketJump YouTube channel with nearly 8 million subscribers and 1.3 billion views. “We've been users of Adobe's Creative Cloud for years and love the new features coming soon. In addition to editing native footage in Premiere Pro and creating awesome visual effects in After Effects, we use Photoshop for graphics, Audition to sweeten audio, Media Encoder to export content, and now Creative Cloud Libraries to share assets.”
Immerse Yourself In Creativity
Adobe continues to deliver technology that opens unimagined creative opportunities for video and film production, and now, immersive experiences. In the next release of Creative Cloud – available in early summer – Premiere Pro CC will add new virtual reality capabilities, including “field of view” mode for spherical stitched media. In addition, thanks to Adobe Stock integration into CC apps, customers are already experiencing productivity increases of 10 times, when adding stock content into creative projects, including video*. In the upcoming release, Adobe Stock will have enhanced connections with CC apps and new workflows will enable Adobe Bridge and Lightroom users to contribute to the Adobe Stock marketplace directly from within the application.
Other feature highlights coming soon to Creative Cloud include:
Edit immediately during ingest allows Premiere Pro CC users to get straight to work, while importing their video and audio files in the background.
Powerful proxy workflows in Premiere Pro CC and Adobe Media Encoder CC enable users to easily work with heavy 8K, HDR and HFR media, so editors can switch between native and proxy formats freely – even on lightweight machines.
Enhanced Lumetri Color tools within Premiere Pro CC adds HSL Secondaries to expand the editor’s toolkit for making color correction and adjustment easier for all filmmakers.
New video and audio preview engine in After Effects CC delivers superior playback of cached frames for a smooth experience.
Easier and more efficient Character Animator includes a simplified puppet creation process that enables users to easily tag puppet layers easily and record multiple takes of a character’s movement. Users can animate puppets to respond to motion and trigger animation accordingly.
New Essential Sound panel in Audition CC enables anyone to mix audio content for professional results.
Quickly find Adobe Stock assets with new filtered search in Creative Cloud Libraries. Licensed assets in your library are now badged for easy identification, videos are displayed with duration and format information, and saved videos are linked to video previews on the Adobe Stock site.
“There’s rapid change happening in the digital landscape with video now the fastest growing media type across social media platforms and OTT shaking up broadcast and film,” said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe. “Adobe is transforming the industry with Creative Cloud and Primetime by helping customers create beautiful content to engage viewers and technologies that monetize content that audiences care about.”
Pricing and Availability
At NAB, Adobe is previewing the next major updates to Creative Cloud. These updates are expected to ship in the coming months. The company is offering Adobe Creative Cloud for U.S. $49.99 a month.
Legendary photographer Vincent Laforet sits down with us to share his thoughts on aerial photography, and what he's learned along the way. Through the years, Laforet has been at the forefront of commercial photography, and his daring aerial work is the subject of his new book, AIR.
PORTLAND, OR–(Marketwired – Apr 12, 2016) – Lensbaby, makers of award-winning creative effects lenses, optics and accessories, today announced the availability of the Twist 60 lens. Twist 60 helps creative photographers find their visual voice by seeing the world differently.
This metal-bodied non-tilting 60mm f/2.5 lens with gold anodized accents creates powerful portraits, spotlighting subjects by freeing them from their background and surrounding them with swirly blur and enhanced vignette. The brighter the aperture, the greater the swirl and the greater the vignette.
“Twist 60 embodies our love of old lenses and their unique ways of helping photographers discover creative possibilities,” said Craig Strong, Lensbaby Co-Founder & Chief Creative Officer. “True to an 1840 design by Joseph Petzval, this lens reveals striking separation between subjects and their background, a quality that modern lens designs lack.”
Twist 60 Lens specs:
12 blade f/2.5-22 aperture
60mm focal length
Twisty, swirly blur
Recommended for use on full frame cameras
Available in Canon EF, Nikon F, and Sony E mounts
4 elements in 3 groups
Filter threads: 46mm
Black anodized body with gold anodized aperture ring
Minimum focus distance – 18?
Twist 60 lens retails for $279.95 and is available via pre-order beginning April 12, 2016 (shipping May 5th, 2016). Twist 60 Optic will also be sold separately for use with other Lensbaby Optic Swap System-compatible lenses. It retails for $179.95. For best results, when using it in a tilting Lensbaby such as the Composer Pro, photographers should shoot with Twist 60 pointed straight ahead. Lensbaby products are available at B&H, Adorama, and from select specialty photo stores worldwide.
Go on a journey to the frozen north with wildlife photographer Vincent Munier. Spotlighting foxes, wolves, hares, owls, and even a polar bear, these photographs capture the beauty of the Arctic. Check out Munier's book Arctique to see more of the images.
The Short Film Showcase spotlights exceptional short videos created by filmmakers from around the web and selected by National Geographic editors. We look for work that affirms National Geographic's mission of inspiring people to care about the planet. The filmmakers created the content presented, and the opinions expressed are their own, not those of the National Geographic Society.
SHENZHEN, China, April 8, 2016 – DJI, the world's leading commercial drone manufacturer, Friday launched a new social platform called "DJI+ Discover."
Users can access DJI+ Discover via an iOS or Android app. The mobile app connects people socially and professionally by enabling drone-pilots and drone enthusiasts to start conversations and meet up while also functioning as a professional marketplace for aerial service providers and potential clients. Further, the app is a gateway to the broader DJI community, including an integrated version of the DJI Forum, the DJI online store, SkyPixel, upcoming DJI events and more.
"Drone pilots like to get together to fly, learn from each other and share experiences with like-minded people. In the same way, people want an easy way to find trustworthy professional aerial service providers nearby," said Paul Guo, Director of E-Commerce at DJI. "DJI+ Discover lets people in the same area connect socially and professionally in a way that will bind the drone community even tighter together."
The app is easy to use and divided into four sections: Nearby Search, Experience, Store and Forum. Users sign up by registering an email address. Their profile can be linked to an existing DJI account. The app is open to anyone - from those curious about the technology without any previous experience to professional service providers.
Nearby Search shows social and professional users nearby, as well as flying hotspots and geo-tagged photos from SkyPixel.
The Nearby Search section is separated for social and professional users. The platform offers social users a way to connect, chat and meet. In a similar way, professional users can introduce their offer and services and connect with new clients. Users of professional services can write reviews directly on service providers' profiles.
The Experience section guides users to nearby stores, and official DJI events. Other interactive features will be posted in this section.
The Store section takes users directly to DJI's online store.
DJI's official Forum is directly integrated in the DJI+ Discover app, making it easier for people to discuss, share best practices and get tips directly through their mobile phone.
The app can be downloaded for free on this link. The app is currently available in the U.S., the UK, Germany, Spain and Australia.