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 Tuesday, January 10, 2012
From SanDisk:

  • Can capture up to 10 hours of Full HD 3D video-enough capacity to film an entire day at the Consumer Electronics Show
  • Features up to 45 megabyte per second read and write speeds for faster shot-to-shot performance and quick data transfers
  • Shipping worldwide in 64GB and 128GB capacities carrying MSRPs of $199.99 and $399.99 respectively

Consumer Electronics Show, Las Vegas, January 9, 2012- SanDisk Corporation (NASDAQ: SNDK), a global leader in flash memory storage solutions, today introduced the 128 gigabyte (GB)1 SanDisk Extreme® SDXC™ UHS-I card. The new card is ideal for photography enthusiasts capturing Full HD2 3D videos and high-resolution photos.
Video Recording Drives Growth of User-Generated Content
Advanced DSLR cameras and HD camcorders enable imaging enthusiasts to capture Full HD 1080p videos, even in 3D. According to IDC3, user-generated video from digital cameras and flash memory-equipped camcorders will increase more than 50 percent, from 4 exabytes in 2011 to 6.8 exabytes in 2014.
"Consumer video capture is driving user-generated content creation," said Chris Chute, research manager, worldwide digital imaging solutions, IDC. "This is the first year that more than half of all video captured will be in HD, and that number is set to reach nearly 80 percent in 2014. This trend highlights the need for memory cards that are fast enough to handle a massive data flow while offering enough capacity to store the resulting files."
The 128GB SanDisk Extreme SDXC UHS-I card is based on the new Ultra High Speed (UHS-I) architecture and is designed to capture hours of top-quality video footage. The card's UHS Speed Class 1 rating surpasses the recording requirements of demanding video use cases-from home movies captured on a DSLR to high-quality 3D footage.
"Five minutes of Full HD video can consume one gigabyte of storage space," said Susan Park, director, product marketing, SanDisk. "Our new SanDisk Extreme SDXC card can capture up to ten hours of Full HD 3D video, enough to film an entire day here at the Consumer Electronics Show."
The SanDisk Extreme SDXC UHS-I card is designed to help imaging enthusiasts shoot like the pros, with the speed and capacity needed to capture not only high-quality videos but also high-resolution RAW+JPEG photos, which can reach up to 30 megabytes in size.
Faster Shot-to-Shot Performance, Faster File Transfers
The SanDisk Extreme SDXC UHS-I card features up to 45MB/sec read/write speeds4, enabling photographers to capture sequences of high-resolution photos using their camera's burst mode and then quickly transfer the files to a computer.
The card's fast shot-to-shot performance lets photographers capture the images that matter most to them-whether using a point-and-shoot camera to take photos of a young child's first steps or a DSLR to capture a high school track star racing across the finish line. The card's fast file-transfer speed lets photographers offload an hour-long Full HD video in five minutes or a batch of 500 high-resolution photos in as little as one minute5.
The SanDisk Extreme SDXC UHS-I card is backed by SanDisk's reputation for quality-professional photographers trust SanDisk. The card provides consumers with the reliability and durability they need to capture photos anytime, anywhere, and includes a built-in write-protect switch to help prevent accidental data loss. For added protection, the card includes a one-year downloadable offer for RescuePRO® Deluxe data recovery software (a $59.99 value), which can bring accidentally deleted images back to life.
Pricing and Availability
The 64GB and 128GB SanDisk Extreme SDXC UHS-I cards are shipping worldwide with MSRPs of $199.99 and $399.99 respectively.
About SanDisk
SanDisk Corporation (NASDAQ: SNDK) is a global leader in flash memory storage solutions, from research and development, product design and manufacturing to branding and distribution for OEM and retail channels. Since 1988, SanDisk's innovations in flash memory and storage system technologies have provided customers with new and transformational digital experiences. SanDisk's diverse product portfolio includes flash memory cards and embedded solutions used in smart phones, tablets, digital cameras, camcorders, digital media players and other consumer electronic devices, as well as USB flash drives and solid-state drives (SSD) for the computing market. SanDisk's products are used by consumers and enterprise customers around the world.
SanDisk is a Silicon Valley-based S&P 500 and Fortune 500 company, with more than half its sales outside the United States. For more information, visit
1 1 gigabyte (GB) = 1 billion bytes. Some capacity not available for data storage.
2 Full HD video (1920x1080x30fps), HD and 3D video support may vary based upon host device, file size, resolution, compression, bit rate, content, and other factors.
3 Worldwide User Generated Video Content and Archive 2010-2014 Forecast: The Video Bible (IDC #227749, April 2011). Worldwide Digital Imaging User Generated Content 2010-2014 Forecast: The UGC Bible (IDC #227692, April 2011)
4 Up to 45 MB/sec (300X) read/write speeds. Based on internal testing; performance may be lower depending upon host device. 1 megabyte (MB) = 1 million bytes. X = 150KB/sec.
5 Approximations: results will vary based on file size, resolution, compression, bit rate, content, host device, computer, pre-loaded files and other factors.
SanDisk, the SanDisk logo, RescuePRO and SanDisk Extreme are trademarks of SanDisk Corporation, registered in the United States and other countries. SDXC is a trademark of SD-3C, LLC. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder (s).
This press release contains certain forward-looking statements, including expectations for new product introductions, applications, features, markets, and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: the market demand for video capture products may grow more slowly than our expectations, or our products may not be available in the prices, the geographies or the capacities that we expect, or our products may not perform as expected, and the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, our quarterly reports on Form 10-Q and our annual report on Form 10-K. We do not intend to update the information contained in this press release.
B&H carries SanDisk products.

Category: SanDisk News
Post Date: 1/10/2012 10:34:36 AM CT   Posted By: Bryan
 Monday, December 19, 2011
SanDisk Press release:
Five Companies plan to jointly form 'Next Generation Secure Memory Initiative'
December 19th, 2011-Panasonic Corporation, Samsung Electronics Co., Ltd., SanDisk Corporation, Sony Corporation and Toshiba Corporation today announced that they have reached an agreement in principle to collaborate on a new content protection technology for flash memory cards such as SD Cards and various storage devices. Under the "Next Generation Secure Memory Initiative"*1
The five companies will start preparing for licensing and promotion of HD (high-definition)-capable security for SD Cards and embedded memory for use in advanced consumer applications such as tablets and smartphones.
This content protection solution will be robust enough to protect HD content. A high level of content security will be realized through the use of the initiative's technologies, including unique ID (identification) technology for flash memory and robust copy protection based on public key infrastructure.
The five companies believe this technology will enable various HD content applications such as HD network download, broadcast content to go and HD Digital Copy/Managed Copy from Blu-ray Disc™*2 media.With these applications, users can enjoy HD content on a wide range of devices, including Android™*3-based smartphones and tablets, TVs and Blu-ray™*4 products.
The five companies believe that they each can make substantial contributions that, when combined, will enable them to start licensing the new secure memory technology early next year. The five companies expect to see adoption of flash memory products and various embedded flash memory solutions using this technology in the market in 2012.
"Panasonic has always been an innovator in providing the best possible content viewing experience in the living room through development of Blu-ray and Blu-ray 3D™ technologies and products" said Yoshiyuki Miyabe, Corporate CTO, Panasonic Corporation. "With our new secure memory solution, we are excited to create a strong link between the living room experience and the mobile experience. Now consumers can enjoy watching premier content, such as movies, on the go with their smartphones and tablets".
"Samsung believes that the time is ripe for an advanced security solution and welcomes the opportunity to deliver a highly viable solution using flash memory chips. Samsung's ongoing commitment to technology excellence will now further extend to early market availability of high-performance NAND technologies implementing the new advanced security solution," said Young-Hyun Jun, Executive Vice President, Memory Business, Samsung Electronics. Co., Ltd.
"Consumers are ready for a solution that enables the effortless consumption of online and offline content across multiple device platforms," said Sumit Sadana, Senior Vice President and Chief Strategy Officer for SanDisk. "SanDisk looks forward to building on its history of innovation in the Flash industry by delivering optimized memory solutions to enable this new usage model with robust security technologies that can protect premium content."
"We believe the secure solution created by this initiative will enable customers to enjoy high quality experiences anytime, anywhere. Sony has always been focused on bringing amazing experiences to people through highly-advanced technologies in content creation, content distribution and picture display," said Hiroshi Yoshioka, Corporate Executive Officer and Executive Deputy President, Sony Corporation.
"This technology will open a new door to flash memory applications. As a flash memory manufacturer, we are pleased that our flash memory technology will contribute to bringing people more convenient and exciting experiences of HD content. We will continue our development efforts to create surprising innovation," said Yasuo Naruke, Corporate Vice President, Vice President, Memory Division, Semiconductor & Storage Products Company, Toshiba Corporation.
About 'Next Generation Secure Memory Initiative'
'Next Generation Secure Memory Initiative' (a tentative name) is a collaboration of Panasonic, Samsung, SanDisk, Sony and Toshiba to license and promote HD (high-definition)-capable security for SD Cards and embedded memory for use in advanced consumer applications such as tablets and smartphones. For the details, please visit
*1 "Next Generation Secure Memory Initiative" is the tentative name, it will be decided later.
*2 "Blu-ray Disc", "Blu-ray" and "Blu-ray 3D" are trademarks of Blu-ray Disc Association
*3 "Android" is a trademark of Google Inc.
*4 "Blu-ray Disc", "Blu-ray" and "Blu-ray 3D" are trademarks of Blu-ray Disc Association
Category: SanDisk News
Post Date: 12/19/2011 3:17:47 PM CT   Posted By: Bryan
 Wednesday, September 14, 2011
SanDisk has announced a long list of new products (press release) including the 64GB SanDisk Extreme® Pro™ SDXC™ UHS-I Card and the ImageMate® All-in-One USB 3.0 Reader/Writer.
Category: SanDisk News
Post Date: 9/14/2011 12:41:55 PM CT   Posted By: Bryan
Eye-Fi Press Release:
Eye-Fi’s Patented Wireless Technology and SanDisk’s High-Quality Flash Memory Enables Consumers to Capture, Back Up, Organize and Share Photos on the Go
MOUNTAIN VIEW, Calif., September 14, 2011 — Eye-Fi Inc. (, makers of the world’s first wireless memory card, today announced an exclusive distribution agreement with SanDisk, a global leader in flash memory storage solutions. The relationship combines Eye-Fi’s strong partner ecosystem with SanDisk’s broad retail presence to deliver a co-branded SD™ wireless memory card to consumers throughout EMEA (Europe, Middle East and Africa).
The SanDisk® Eye-Fi Wireless memory card allows consumers to instantly transfer photos and videos from a camera to a nearby smartphone or tablet; when within range of Wi-Fi®, the files can glide seamlessly to a computer. Consumers can then organize and share the content to social media or online sites. Eye-Fi expands SanDisk’s product portfolio and addresses the needs of an increasingly mobile, connected world of digital photography. Consumers who purchase the card will also receive access to Eye-Fi services such as Eye-Fi View, a cloud-based storage solution.
“Since 2005, we’ve been building an imaging ecosystem that delivers a connected photography solution that helps people more easily view and share their digital photos, freeing images from devices and releasing them into people’s lives. SanDisk has built wide brand awareness in the memory space and enjoys strong distribution throughout EMEA,” said Yuval Koren, chief executive officer and co-founder of Eye-Fi. “This relationship will deliver a connected solution into more hands and more cameras faster than we could ever have imagined.”
“Eye-Fi’s convenient wireless solution and our high-quality flash memory allow consumers to easily back up, organize and share their digital photos and videos,” said Pascal de Boer, vice president, retail sales, SanDisk. “Now consumers can capture a photo, transfer it to a nearby mobile device and share it with the world, all without ever removing the memory card from their camera.”
The SanDisk Eye-Fi Wireless memory card comes in 4GB and 8GB capacities and features Class 4 minimum sustained write speed, 802.11n wireless performance, automatic backup, social media integration and Endless Memory. Eye-Fi continues to directly distribute its eponymous line of cards throughout the U.S. at both specialty stores and at top retailers like Best Buy, Target and WalMart, and recently increased distribution in Japan.
Post Date: 9/14/2011 12:34:26 PM CT   Posted By: Bryan
 Monday, January 17, 2011
SanDisk has announced Extreme Pro SDHC UHS-I Cards (press release) along with the Extreme Pro ExpressCard Adapter designed for these and other SDHC cards.
Category: SanDisk News
Post Date: 1/17/2011 10:34:08 AM CT   Posted By: Bryan
 Thursday, January 6, 2011
SanDisk has announced the world's fastest high-capacity compactFlash card - the SanDisk Extreme Pro CompactFlash 128GB Card with VPG.
"SanDisk Extreme® Pro™ CompactFlash® Card Offers Unprecedented Combination of Speed and Storage-Up to 100MB/sec Write Speed and 128GB Capacity"
At $1,499.99 MSRP, most of us will not be filling up our Pixel Pocket Rockets with these.
Press Release
Category: SanDisk News
Post Date: 1/6/2011 2:08:37 PM CT   Posted By: Bryan
 Thursday, June 24, 2010
Category: SanDisk News
Post Date: 6/24/2010 12:41:25 PM CT   Posted By: Bryan
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