February 21, 2017, Commack, NY
- Tamron, a comprehensive manufacturer of optical equipment, has redesigned its corporate logo. The new logo will be progressively rolled out in the U.S. starting February 21, 2017.
The Story Behind The Change
In September 2015, to coincide with the revamp of its SP series of interchangeable camera lenses that represent the ultimate pursuit of high performance, Tamron embarked on a renewal of its product branding for the domestic and global markets. As part of these activities, Tamron developed a new logotype that would embody the brand in its products, and has since introduced the logo in new models on a sequential basis.
Now Tamron has made the decision to progressively roll out use of the logo as its new corporate logo.
Design of the New Logo
The existing logo has been in use for 39 years since its development in 1978. In the intervening years, Tamron has undergone significant expansion as an extremely unique company through its ability to engage in the integrated manufacture of lenses from development to production. During the same period, Tamron has extended the reach of its business activities in Japan and around the world.
The new "TAMRON" logo was designed to present a global perspective while inheriting qualities of the original design. Tamron has developed a fully upper-case logotype and incorporated greater legibility compared with the previous logo, allowing the company name to be identified in a clearer and more understandable way. Moreover, the meticulously designed logo embodies Tamron's recognizable presence as simple and powerful, with renowned reliability and technical prowess.
Renewal of the Corporate Website
To coincide with changes to the corporate logo, the corporate website
has been redesigned to provide customers with the information they need in a more accessible way. The website employs a layout that is easy to view whether from a PC, smartphone or tablet device. Looking ahead, Tamron looks forward to disseminating appropriate information to its customers and stakeholders through the new corporate website.
carries Tamron lenses
has the Think Tank Photo Airport Helipak Backpack for Quadcopter
available for $119.75 with free expedited shipping. Regularly $199.75.
- Hold DJI Phantom 4 / 3DR Solo or Similar
- Hold Spare Batteries and Charger
- Hold Transmitter and Range Extender
- Hold 15" Laptop and 7" Monitor
- Hold GoPro-Sized Action Camera
- Hold Miscellaneous Accessories
- Hold 32 oz Water Bottle
- Handles on Three Sides
- Contoured, Adjustable Harness
- Durable Water-Repellant (DWR) Coating
Through midnight tonight Eastern Time, B&H
has the Glidecam XR-PRO Handheld Camera Stabilizer
available for $179.00 with free shipping. Regularly $289.00.
- 10 lb Payload
- Three-Axis Gimbal with Foam Hand Grip
- Dynamic Camera Balance Platform
- Tool-Less 14-25" Telescoping Center Post
- Plate with 1/4"-20 & 3/8"-16 Threads
- 1/4"-20 Thread for Mounting Accessory
- Variety of Counter Weight Discs Included
- Anodized Aluminum Construction
has the MeFOTO GlobeTrotter Carbon Fiber Tripod Kit
available for $295.99 with free shipping. Regularly $399.00.
- MeFOTO Carbon Fiber Tripod
- Q2 Ball Head
- Quick Release Plate PU-50
- Padded Tripod Case
- MeFOTO 3 Year Warranty (Plus 2 Additional Years with Online Registration)
- Travel Compact-Reverse Folding Leg system
- Two Position Leg Angles
- Quick Twist Rubber lock Grips
- Convert from Tripod to Monopod without tools
- Recessed Center -Colum Hook
- Precision Matched Dual Action Q Series Ballhead
- Separate Head and Pan Lock
- 360 degree Pan Index
February 21, 2017 – Sigma Corporation today announced its brand new Global Vision Art and Contemporary lenses to be introduced at the 2017 CP+ Camera + Photo Imaging Show in Tokyo, Japan.
Sigma 14mm F1.8 DG HSM Art
- 14mm F1.8 DG HSM Art - World’s first F1.8, ultra-wide, full-frame prime lens designed for high resolution cameras; ideal for shooting architecture, astrophotography, documentary and landscapes.
- 135mm F1.8 DG HSM Art – Formidable telephoto prime with high-speed aperture; ideal for shooting weddings, concerts, events and studio/location portraiture.
- 24-70mm F2.8 DG HSM OS Art – Fast, constant-aperture zoom workhorse upgraded to the exacting standards of the high performance Sigma Art series.
- 100-400mm F5-6.3 DG HSM OS Contemporary - Highly versatile, lightweight and compact super zoom touting strong IQ and image stabilization.
Debuting the world’s first 1.8 wide-angle lens, the 14mm F1.8 Art incorporates the same groundbreaking aspherical element as Sigma’s critically acclaimed 12-24mm F4 Art. Boasting outstanding image quality from center to edge, the 14mm F1.8 Art features the largest glass mold (80mm) in the industry, offering photographers an ultra-wide prime with virtually no distortion, flare or ghosting. Three lens elements are made with FLD (“F” Low Dispersion) glass, which is equivalent to calcium fluorite in performance, and four SLD (Special Low Dispersion) glass elements, which reduce chromatic aberration. In addition to the great IQ from edge to edge, the new 14mm F1.8 offers a superfast and efficient AF system.
With a minimum focus distance of 10.6 inches at 14mm, photographers can compose incredible close-up shots with expansive backgrounds.
The all new Sigma 14mm F1.8 DG HSM Art lens supports Canon, Nikon and Sigma mounts and works with Sigma’s MC-11 Sony E-mount converter. The Nikon mounts feature the brand new electromagnetic diaphragm. Pricing and availability for the Sigma 14mm F1.8 Art lens will be announced later.
Sigma 135mm F1.8 DG HSM Art
Boasting outstanding sharpness and great IQ from edge to edge, the 135mm F1.8 Art lens enters the market as Sigma’s new premiere mid-range telephoto prime lens. Ideal for events such as concerts, indoor sports, conferences and press events, the 1.8 F-stop delivers greater “shallow depth of field” and isolation of subjects. The outstanding compression effect makes it equally as powerful for up-close and full-length portraits. Its new large hyper sonic motor (HSM) provides ample torque to the focus group for optimal speed while the acceleration sensor detects the position of the lens for compensation focus groups for factors including gravity, producing faster and more responsive AF. Equipped with a focus limiter, the 135mm F1.8 Art can be easily optimized for a variety of distances and situations.
The all-new Sigma 135mm F1.8 DG HSM Art lens supports Canon, Nikon and Sigma mounts and works with Sigma’s MC-11 Sony E-mount converter. The Nikon mounts feature the brand new electromagnetic diaphragm. Pricing and availability for the Sigma 135mm F1.8 Art lens will be announced later.
Sigma 24-70mm F2.8 DG HSM OS Art
Featuring a brand new OS and highly efficient and fast AF system, the revamped 24-70mm F2.8 Art embodies all the technical qualities and finesse that define the high-performance Sigma Global Vision Art series. Covering a wide range of shooting scenarios, the 24-70mm workhorse DNA includes three SLD (Special Low Dispersion) glass elements and four aspherical elements to reduce chromatic aberration. The 24-70mm F2.8 Art aspherical elements use Sigma’s groundbreaking thicker center glass design and highly precise polishing process, delivering stunning images and bokeh effects. The lens’ purpose-built structure boasts a new metal barrel for optimal durability with TSC composite internal moving components designed to resist thermal contraction and expansion.
The newly revamped Sigma 24-70mm F2.8 DG HSM OS Art lens supports Canon, Nikon and Sigma mounts and works with Sigma’s MC-11 Sony E-mount converter. The Nikon mounts feature the brand new electromagnetic diaphragm. Pricing and availability for the Sigma 24-70mm F2.8 Art lens will be announced later.
Sigma 100-400mm F5-6.3 DG HSM OS Contemporary
Boasting outstanding reach and performance value, the new 100-400mm F5-6.3 Contemporary telephoto zoom lens offers great IQ and usability with its lightweight, compact, dust- and splash-proof design. Equipped with the newly released Sigma OS and AF, the lens provides exceptional performance at lower shutter speeds. Highly versatile, the 100-400mm F5-6.3 Contemporary also features Sigma’s unique macro function (1:3.8 ratio) for perfecting close-ups and distance shots, and push/pull focal zooming for ease of use.
The all-new Sigma 100-400mm F5-6.3 DG HSM OS Contemporary lens supports Canon, Nikon and Sigma mounts and works with Sigma’s MC-11 Sony E-mount converter. The Nikon mounts feature the brand new electromagnetic diaphragm. Pricing and availability for the Sigma 100-400mm F5-6.3 Contemporary lens will be announced later.