To Our Customers:In celebration of its 10 year anniversary, LensRentals invites you to use promo code LR10YEAR to save on orders arriving before July 31st.
Ten years ago, if you wanted to try out some photography equipment, if you lived in a large market, your local camera store would have a few beat up copies of popular lenses for rent (with a 100% deposit). For the rest of us, we didn’t even have that option. I had this great idea to start an online rental offering, no deposits necessary and shared my idea with people I knew. Almost everyone said I would get robbed blind and lose every dime I had. Almost everyone said you’d get junky, beat-up rental equipment and were wasting your money renting online. Almost everyone said that my idea would be a massive failure.
I say ‘almost everyone’ because a few other people thought it was a good idea, too. You guys, our customers, thought it was a good idea. We’d never met each other unless emails count as a meeting. But we trusted each other because we all wanted this to work. Because we few thought that getting to use equipment for a few days or weeks at a reasonable price just made sense.
Almost everyone turned out to be dead wrong and we few turned out to be right. Lensrentals thrived beyond anyone’s wildest dreams. Sure, I took risks, and the people who joined me here worked their butts off. But you guys, our customers, were our partners in proving ‘almost everyone’ wrong. Without you, it never would have happened.
Ten years later, saying thank you just isn’t adequate. There are no words that would possibly express my gratitude for all of you who supported Lensrentals and created our success; you folks who shared in proving ‘almost everyone’ wrong.
There are no words, but I believe actions are more important than words. Everyone who works here tries to show our gratitude in our actions. Whether it’s making all of our testing data public, making sure your rental arrives in better condition than you expected, drawing a dinosaur on your shipping box because you requested it, or just talking you through a difficult set-up on the phone, we want to show you our gratitude with every rental. We want you to know it’s more than just business. It’s a partnership between you and us. You’ve helped us achieve our goals; we want to make certain we help you achieve yours.
We wouldn’t be doing what we love to do every day without you. We want our actions, our attitude, and our service let you know, every time you rent from us, that we are grateful that you have partnered with us along this journey.
He's the creator of the world's most expensive photograph – it sold for $US6.5 million – but the success of Australian fine art photographer Peter Lik raises questions about his empire, and his art.The entire article can be read on the Financial Review.
Peter Lik is in awe of himself. When he describes his career as a fine art photographer, he speaks with the satisfaction of a guy who has performed miracles, at the pace of a bystander who has just caught a glimpse of Superman.
The words tumble forth in self-exalting, run-on sentences, most of them laced with profanity, all of them in his sunny, chummy Australian accent.
"I'm the world's most famous photographer, most sought-after photographer, most awarded photographer," he said one recent afternoon, sipping a can of Red Bull in a conference room at Peter Lik USA, a 100,000-square-foot headquarters in Las Vegas devoted solely to the production and sale of Peter Lik photography.
"So I said" – and what Lik said next is an unprintable version of "the heck with it," and then – "I want to make something special, special, special, special."
That something special was a photograph called Phantom, an image of an eerily human-shaped swirl of dust in Antelope Canyon in Arizona. In December, his company announced in a news release that an anonymous collector had spent $US6.5 million ($8.4 million) for Phantom. That crushed the previous record, held by Andreas Gursky, whose Rhein II fetched $US4.3 million at an auction in 2011, and Cindy Sherman, whose Untitled #96 brought $US3.9 million at another auction the same year.
But Gursky and Sherman are titans, with solo shows in pre-eminent museums.
Who is Peter Lik?
National Geographic’s top editors explain how to keep photography honest in the era of Photoshop—and why they’ll never move the pyramids again.Check out the entire article on the National Geographic website.
In the digital age, when it’s easy to manipulate a photo, it’s harder than ever to ensure that the images we publish, whether on paper or on a screen, reflect the reality of what a photographer saw through his or her viewfinder. At National Geographic, where visual storytelling is part of our DNA, making sure you see real images is just as important as making sure you read true words.
I’ll explain how we strive to keep covertly manipulated images out of our publications—but first an admission about a time when we didn’t. Longtime readers may remember.
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