New Campaign Includes TV, Theater and Digital Advertising as Well as New Consumer-centric "Bring It" Microsite
MELVILLE, N.Y., May 27, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce a new marketing campaign, "Bring It," designed to enlighten consumers to a new perspective of telling better stories with higher quality images and video. The campaign, scheduled to roll out this month, features Canon's line of EOS digital SLR cameras and lenses with a rallying cry for everyone to bring their best images and videos to be shared on the Canon "Bring It" microsite.
With a history dating as far back as the 1930s, Canon brought high-quality photography to market. Then, the heritage brand was the first to bring Hollywood caliber HD video to its digital SLR cameras. Today, Canon builds on its legacy by bringing a movement designed to show the public the value a Canon camera can bring to capture outstanding images and videos. Consumers should not settle for good enough, when they can have great. The new 'Bring It' campaign asks the masses to bring their talent, bring everything they have to the art of creating inspiring still and video images.
Through a series of TV, in-cinema and digital spots, "Bring It" pays homage to Canon's past and future as a leader in digital imaging technology, including scenes from the recent film Need for Speed, as well as personal home videos conveying the impact Canon has had from Hollywood to the general public. Consumers are also encouraged to be part of this social movement using the hashtag #BringIt every time they upload their creative HD videos and still images on social media sharing sites like Facebook, Twitter, and YouTube. Consumer submitted content shared online with #BringIt may be featured and celebrated on the campaign microsite, bringit.usa.canon.com, beginning in July.
"We want this new ad campaign to inspire everyone who is passionate about photography to show us the talents they possess," said Yuichi Ishizuka, president and COO, Canon U.S.A. "The idea behind 'Bring It' is to encourage people to strive to not only take better pictures and videos, but to take their cameras wherever they go, allowing them to tell their unique visual stories -stories that will stand out from the crowd and last a lifetime."
Bring It Microsite In addition, the "Bring It" microsite will serve as a gallery for consumer-submitted images and video, visitors to the bringit.usa.canon.com microsite will get a behind-the-scenes view of the inspiration behind each contribution and information on the products and methods used to produce what is being showcased. The microsite will also feature interactive content about Canon products, as well as educational tools to help inspire and guide consumers as they embark on their own journeys of producing still images and Hollywood caliber HD videos.
For the latest news and announcements related to Canon's "Bring It" campaign, follow @CanonUSAImaging on Twitter and join the conversation with #BringIt.
Note: 6ave has mistakingly listed "VR" in the auction's title even though this lens does not feature Vibration Reduction. Also, this is likely a grey market item and as such would not qualify for a Nikon USA warranty.
RØDE has today announced a fully updated version of its award-winning Blimp system. The new model is now twenty-five percent lighter, with Rycote Lyre suspension and premium Mogami cabling.
The original RØDE Blimp as launched in 2008, and quickly became the best-selling system of its kind. Upon release it was awarded both the European Red Dot and Australian International Design Award – two of the world’s most respected product design awards – recognising the Blimp as a product of sophisticated design, solving a number of challenges faced by location sound recordists.
This new version of the Blimp sees a range of functional improvements that make it unquestionably the best windshield and shock mounting accessory available.
Building on the system’s existing high level of performance, the Blimp’s shock mounting is now performed by the robust and user-friendly Lyre system, licensed from Rycote. Constructed from a single piece of hard-wearing thermoplastic, the Lyre provides superior acoustic suspension to traditional elastic solutions, and will never wear out, sag or snap. Whereas the previous Blimp required users to reconfigure the elastic suspension for heavier microphones, the Lyre is able to accommodate a range of microphones without any modification, making adjustments in the field even easier.
The Blimp’s handle has also been completely redesigned, reducing the product weight significantly, while increasing the ergonomics for handheld use. Housed inside the grip is a heavy-duty Mogami cable which splits via a junction box to a highly-flexible thin cable inside the Blimp, to minimise the transference of vibration to the microphone.
In addition to RØDE’s range of shotgun microphones – the NTG1, NTG2 and NTG3, the Blimp also accommodates most shotgun microphones up to 325mm (12 ¾”) in length. It attaches to any standard boompole via 3/8" thread attachment at the base. RØDE also offers the Universal Blimp Mount as an option to remove the handle when the Blimp is being used primarily on a boompole to reduce weight.
An artificial fur windshield (affectionately known as a Dead Wombat) is included for outdoor use to minimise wind noise. Additionally a compact folding brush is supplied to maintain the Dead Wombat’s artificial fur.
"Everyone has a method of getting critical focus for a shot. There are no right or wrong ways to do it. If you can get the focus you are looking for, then you are doing it the right way for YOU.
Canon’s engineers have included a plethora of tools in recent EOS cameras to aid the photographer in getting that perfect focus. They have included great features such as more autofocus points, smaller Spot type focus points, three options for expanding the size of an AF point, and even a joystick to control them. While each AF Area setting has its place in different shooting situations, what if you want to use two interchangeably from shot to shot without slowing down?"
The ability to select between concise and detailed navigation menus is now available. The concise menu is what was previously on the site and remains the default for current and new site visitors. The detailed menu, as shown in the image above, offers direct links to the individual camera and lens review pages. The advantage of the detailed navigation is quick access to these review pages, while the disadvantage is about 70k of additional bandwidth needed to download each page. The detailed navigation may not work well on some devices, especially those with small displays.
To select the menu type not currently in use, click on the bottom link in the Review menu drop-down (circled in red in the image above). Alternatively, you can use the "Configure Your Experience" section (also new) on the Help page to do the same.
Also new is that the menu bar will now remain at the top of the page as you scroll down. This enables fast access to any section of the site including the detailed reviews menu. Since the top menu bar is always visible, the bottom menu bar became redundant. It has been removed to improve page load speed.
These updates were quite intrusive from a coding perspective. Please report any issues you encounter.
This site is for you, so please let us know if you have feedback/suggestions. These are always welcome!
This month's technical report brings you technical information about the Macro Ring Lite MR-14EX II. The MR-14EX II is the follow-up model to the MR-14EX. It provides more effective lighting for macro photography of flowers and insects as well as for shooting photos of products and people. The MR-14EX II offers a remarkable improvement in operability over its predecessor. The "NEW" beside headings indicates a functional improvement over the MR-14EX.
EOS C300 Feature Upgrade offering enhanced autofocusing capability is now available.
Details Now available from Canon is a feature upgrade for the EOS C300 Digital Video Camera that will offer an autofocus mode to help ensure sharp focus and smooth focus transitions. The upgrade provides a new Continuous AF (Autofocus) Function for all Canon EF autofocus Lenses, using Dual Pixel CMOS AF technology. A new AF Lock setting also lets you change the image framing while holding the desired focus. These critical focusing capabilities are designed to help reduce out of focus video while providing for smooth focus transitions and assist users when operating with small crews.
Learn more about the EOS C300 Feature Upgrade by visiting the dedicated webpage on the Canon USA website.
Support Canon USA will perform Feature Upgrade on the EOS C300 at a cost of $500*, and will require that the EOS C300 cameras be sent to an official Canon Service Center. Please contact the Canon Customer Support Center for details. This Feature upgrade is only available for the EF mount EOS C300 Digital Cinema Camera.
This information is for residents of the United States and Puerto Rico only. If you do not reside in the USA or Puerto Rico, please contact the Canon Customer Support Center in your region. Please register your EOS C300. By registering, we will be able to notify you via email when future firmware updates become available for download.
*Does not include Shipping and Handling charges or applicable Sales Tax.
Thank you, Customer Support Operations Canon U.S.A., Inc.
Contact Information for Inquiries Phone: 1-855-CINE-EOS (toll free) Email: CinemaEOS@cits.canon.com
According to PopPhoto, Adobe demonstrated a touch-enabled version of Photoshop CC at a recent Microsoft Surface press event. According to sources, the user interface buttons and tools have been doubled in size to accomodate touch functionality.
Note: Don't miss Adobe's Photoshop Photography Program deal expiring soon. That's Photoshop CC and Lightroom 5 for only $9.99 per month with no previous ownership requirements (offer valid through May 31).