United Kingdom, Republic of Ireland, 27th August 2015 – As Official Sponsor of Rugby World Cup 2015, Canon is giving customers the chance to win one of 50 pairs of tickets when they buy a selected Canon product. Lucky winners will receive a pair of tickets to attend a Rugby World Cup 2015 match held at one of 13 venues around England and Wales.
With Canon’s starting line-up of products, including the EOS 7D Mark II, EOS 750D and PowerShot G7 X, customers can get closer to the action to capture those all-important sporting moments.
Plus they will also receive a free Gilbert Official Rugby World Cup 2015 Replica Ball with every selected product purchased.
The offer runs from 20th August 2015 until 31st October 2015 for eligible products purchased from UK or Republic of Ireland retailers. Terms and conditions apply.
The Industrial Designers Society of America named our sister outdoor company MindShift Gear’s rotation180° Panorama Backpack a winner of the Silver IDEA Award. The rotation180° Panorama was selected from among more than 1,700 projects entered from around the globe in 20 categories.
“When we look at a design, we’re not just looking at what’s trendy or fashionable at the moment. We have the context of a long line of designers that came before us,” said IDEA Award Chair Matthew Marzynski, IDSA. “That collective knowledge exists within IDSA, kind of like a living treasure.”
New IDSA Board of Directors Chair, John Barratt—a former IDEA Jury Chair—calls the competition “the authority on design” and says IDEA jurying is “the most rigorous and thoughtful” in the world.
The rotation180° Panorama is the first rotating day hiker backpack. Designed for hikers who carry cameras, binoculars, GPS devices, nature identification books, maps, tablets, and more, the rotation180° Panorama’s beltpack rotates to the front for quick gear access without first having to take off the backpack, or even stop hiking.
MindShift Gear backpacks are available from www.mindshiftgear.com and other leading outdoor and photography retailers.
Today, we’re excited to announce that — in addition to square posts — you can now share photos and videos in both portrait and landscape orientation on Instagram.
Square format has been and always will be part of who we are. That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to. It turns out that nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end. Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square.
Once you share the photo, the full-sized version of it will appear to all of your followers in feed in a beautiful, natural way. To keep the clean feel of your profile grid, your post will appear there as a center-cropped square.
We’re especially excited about what this update means for video on Instagram, which in widescreen can be more cinematic than ever. While we’ve historically had separate filters for photos and for videos, all filters will now work on all types of moments. You can also adjust the intensity of filters on videos, too.
We continue to be inspired by the creativity and diversity of the Instagram community, and we can’t wait to see what you create next.
Canon Professional Services will be on site at the Tennis Center providing support for photographers covering the 2015 US Open. All photographers must hold valid credentials issued by the event’s organizers in order to gain entry.
Our Canon factory service technicians will provide complimentary Clean & Check service on Canon EOS DSLR cameras and Canon EF/EF-S lenses. Clean & Check service is limited to (2) items per photographer and is provided on a first-come, first-served basis. Same day service is not guaranteed.
Daily equipment evaluation loans will be available on a first-come, first-served basis.
Pro Market representatives will be available to answer technical questions and offer product demonstrations.
The Canon CPS support area will be located in the Photographers Lounge of the East Media section within the main Media Center situated in the southwest corner of Arthur Ashe Stadium.
Location Photographers Lounge Media Center in Arthur Ashe Stadium USTA Billie Jean King National Tennis Center Flushing Meadows Corona Park Rd Flushing, NY 11368
Dates and Hours of CPS Operations: Monday, August 31th through Friday, September 11th from 9:00am to 5:00pm.
Schedule during the Semi-finals on Saturday, September 12th and Sunday, September 13th to be determined and will be posted on site.
(All times indicated are local time and schedule/content subject to change without prior notice)
Canon Professional Services (CPS) Canon U.S.A., Inc.
MELVILLE, N.Y, August 27, 2015 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced that its parent company, Canon Inc., has developed Blue Spectrum Refractive (BR), a new optical element for use in camera lenses that corrects chromatic aberrations at an extremely high level to achieve superb imaging performance.
The new Canon-developed BR optical element offers characteristics that significantly refract blue light, which lies within the short-wavelength range, to achieve impressive levels of chromatic aberration correction for outstanding imaging performance. The BR optical element, positioned between two glass lens elements to create a BR lens, will make its debut in the new EF 35mm f/1.4L II USM wide-angle fixed-focal-length lens, which is scheduled to go on sale in October 2015.
Natural light, or white light, comprises a spectrum of wavelengths, or colors, each of which realizes a unique refractive index when passing through a lens. As all colors do not converge on the same point, this disparity causes chromatic aberrations, or color fringing, to occur in an image.
Canon develops optical elements by reviewing organic optical materials, beginning with the design of molecular structures, with the aim of achieving optimal chromatic aberration correction that suppresses color fringing. With the successful development of the BR optical element, which offers unique light-dispersion characteristics that significantly refract blue light—a wavelength that, until now, had proven particularly difficult to converge to a specific focal point—Canon is able to develop lenses that result in outstanding imaging performance by correcting chromatic aberrations at an exceptionally high level.
New L-Series Lens is First to Feature Canon’s Proprietary Blue Spectrum Refractive Optics – That Achieves a Higher Level of Chromatic Aberration Correction For Superb Image Quality
MELVILLE, N.Y., August 27, 2015 – Canon U.S.A., a leader in digital imaging solutions, today introduced the new EF 35mm f/1.4L II USM lens for EOS system cameras – a wide-angle fixed-focal-length Canon EF lens that is the world’s first* to utilize the Company’s newly-developed and exclusive Blue Spectrum Refractive Optics (BR Optics). This new optical technology utilizes organic material newly developed by Canon to achieve a higher level of chromatic aberration correction than other existing technologies resulting in outstanding high-quality imaging performance.
“As the world leader in production of interchangeable lenses, having produced over 110 million EF lenses since 1987, it is with great excitement that we now introduce a revolutionary new technology to add to Canon’s unequaled optical heritage when it comes to chromatic aberration correction,” said Yuichi Ishizuka, president and COO of Canon U.S.A., Inc. “We continually strive to achieve the ideal lens performance, which has driven the development of Blue Spectrum Refractive Optics, found in the new EF 35mm f/1.4L II USM lens. This technology is yet another ‘first’ in optical design introduced by Canon to enhance the performance of our lenses for our customers.”
Canon’s proprietary Blue Spectrum Refractive Optics (BR Optics) incorporate a new organic optical material with unique anomalous dispersion characteristics for use in camera lenses. The molecular design of BR Optics refracts blue light (short wavelength spectrum) to a greater degree than other existing optical technologies including UD glass, Super UD glass and Fluorite, to control color fringing as effectively as possible. When placed between convex and concave lens elements made from conventional optical glass materials, BR Optics help to produce sharp images with outstanding contrast and color fidelity by thoroughly reducing axial chromatic aberration.
In addition to BR Optics, the new lens incorporates two aspherical elements and one UD glass element in a 14 element, 11 group optical formula. The EF 35mm f/1.4L II USM lens also features Canon’s proprietary Sub-Wavelength Structure Coating (SWC), applied to the rear surface of the first and second aspheric lens elements to help combat flare and ghosting caused by light rays entering the lens at a large angle of incidence. The lens also offers best in class minimum focusing distance at 0.28m (approximately 11 inches) resulting in an increased maximum magnification of 0.21x - ideal for capturing close-up subjects. Autofocusing is swift and virtually silent due to a rear-focus optical system and Canon’s original Ring USM focusing motor. Full-time mechanical manual focusing is also available even when the lens is set to AF mode.
The Canon EF 35mm f/1.4L II USM lens features improved durability over its predecessor. As with all L-series lenses, this new lens is highly resistant to dust and water – making it ideal for outdoor photography, even in harsh conditions. The high-grade design of the lens provides users with a substantial and luxurious feel, as well as optimal operability. In addition, a fluorine coating on the front and rear lens surfaces helps to repel liquids and dust particles, and makes the lens easier to clean.
Pricing and Availability The new Canon EF 35mm f/1.4L II USM lens is compatible with 72mm filters and will be supplied with Lens Hood EW-77B and Lens Pouch LP1219. It is scheduled to be available in October 2015, for an estimated retail price of $1,799.00.
The Power and Versatility of an EOS Camera in a New Light
MELVILLE, N.Y., August 27, 2015 - Canon U.S.A. Inc., a leader in digital imaging solutions, today announced the EOS M3, a compact and stylish interchangeable lens digital camera created for enthusiast photographers who demand premium performance. Fusing Canon’s outstanding image quality and DSLR-levels of control in a small and lightweight camera body, the EOS M3 camera offers the ability to capture important moments in outstanding detail.
At the heart of the EOS M3 camera is Canon’s latest and most advanced digital imaging technologies, including the company’s high-resolution 24.2 megapixel APS-C CMOS image sensor and its most advanced image processor, DIGIC 6, delivering premium quality stills and Full HD videos. Combined with super-fast AF performance, thanks to a new 49-point Hybrid CMOS AF III Autofocus System, this digital camera gives photographers the freedom to capture the beauty of movement. Advanced photographers will find everything they need at their fingertips, with intuitive DSLR-like dials and control, as well as access to the entire lineup of more than 80 Canon EF, EF-S and EF-M interchangeable lenses*, all shrunk down into a compact, mirrorless body to take with them wherever they go. Advanced EOS camera technologies built into the EOS M3 camera include:
24.2 Megapixel APS-C Canon CMOS Sensor, with a sensitivity range from ISO 100 to 12,800 (expandable to 25,600 in H mode) paired with Canon’s proprietary DIGIC 6 Image Processor to capture high-resolution photos and Full HD videos with brilliant color and stunning detail.
49-Point Hybrid CMOS AF III Autofocus System for fast and accurate autofocusing of stills and videos, up to 6.1x faster than the original EOS M.
Front and Rear control dials for full manual operation and customizable functions as well as improved ease of use.
Intuitive Touch Screen 3.0-inch tilt-type (180 degrees up/45 degrees down) ClearView II LCD screen (approximately 1,040,000 dots), perfect for quick focusing and shooting, easy menu navigation, and simple viewing of images and videos.
Built-in Wi-Fi and NFC for streamlined photo sharing and wireless remote control.
“Canon U.S.A. is bringing to market a new member of the EOS family - the EOS M3 - to help satisfy the market’s demand for high-quality compact cameras with large image sensors and interchangeable lenses,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “It is the ideal camera for advanced amateurs and enthusiasts looking for a compact interchangeable lens camera option with genuine EOS camera system support, performance and compatibility, as well as professional photographers looking for a full-featured compact secondary camera.”
Photographers familiar with other Canon EOS cameras will note the EOS M3’s interface is similar to Canon’s current EOS DSLR cameras, making operation easier for existing users. The LCD panel’s tilting capability makes it easy to shoot from various angles while the capacitive touch screen allows intuitive image capture and playback with easy-to-understand information and real-time controls.
The EOS M3 camera offers photographers the flexibility to unleash their creativity through its compatibility with Canon EF-M lenses as well as a wide variety of Canon EF and EF-S lenses when used with the optional Mount Adapter EF-EOS M. Other compatible Canon accessories include EX-series Speedlite flash units, Speedlite Transmitter ST-E3-RT, and Electronic Viewfinder EVF-DC1. Users will also have the ability to remotely capture and share images with Canon’s Camera Connect smartphone application**, using the EOS M3’s integrated Wi-Fi and NFC connectivity.
Pricing and Availability
Canon’s EOS M3 Digital Camera is scheduled to be available in early October 2015 for an estimated retail price of $679.99. An EOS M3 EF-M 18-55mm IS STM lens kit will be available in the customer’s choice of black or white for an estimated retail price of $799.99. Additionally, a two lens kit featuring the EOS M3 digital camera with the EF-M 18-55mm IS STM lens and the EF-M 55-200mm IS STM lens will be available for an estimated retail price of $1,049.00.
The following Canon lenses will also be available in early October:
EF-M 11-22mm f/4-5.6 IS STM wide-angle zoom lens for an estimated retail price of $399.99
EF-M 22mm f/2 STM compact prime lens in silver for an estimated retail price of $249.99
EF-M 55-200mm f/4.5-6.3 IS STM telephoto zoom lens for an estimated retail price of $349.99
Time after time, I am in position to photograph the sunset with many other photographers and observers around me. It is (usually) lots of fun talking to those nearby, but ... as soon as the sun goes behind the horizon, most people pack up and leave.
Last week, the same thing was happening as I was bayside in Seaside Park, NJ. Right after the sun disappeared, a friendly photographer came over and asked if I got "it" while showing me his favorite pic of the setting sun. I replied that I did, but indicated that the main show was likely still to come. He said that he liked to see the sun's reflection best. My thought was that his preference is fine, that we are all different, that I too like the sun's reflection and that I was still expecting the best yet to come.
Fortunately, this gentleman had enough question about my opinion vs. his that he stuck around. Fifteen minutes was all that was needed. The color in the sky was very impressive on this evening and Barnegat Bay was very calm. About 25 minutes after the sun set, the other photographer returned very excited. Upon a quick review of his website the next day, I found only one picture from that evening. One captured well after the sun had set.
Unless I am shooting landscape that the setting sun is directly lighting, I am usually more found of my post-sunset images. This image was my favorite from the night (though I have many close runners-up).
This is an HDR image, comprised of three exposures used to balance the overall brightness of the final image.
While an f/2 max aperture lens invites many uses in addition to landscape photography, the focal length range of the Sigma 24-35mm f/2 DG HSM Art Lens is great for this use. Since the Sigma 24-35mm f/2 Art Lens was what I was evaluating at the time, I put it to use for my sunset session. It performed excellently.
A larger version of this image is available on Flickr, Google+, 500px and Facebook. Also, if reading from a news feed reader, click through to see the framed image.