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 Tuesday, October 07, 2014
Canon Logo
From Canon USA:
 
From Hollywood Films to Publishing and Medical Technologies, New Inspirational Brand Ethos Spotlights the Breadth of the Company’s Capabilities and Contributions to Developing Imaging Technologies that Showcase the Impossible for Customers
 
MELVILLE, N.Y., October 7, 2014 — Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce “Canon See Impossible”—a branding effort aimed to inspire customers to see impossible with Canon products. As part of the companywide marketing initiative, the iconic brand will roll out a new logo visual to include the addition of the “Canon See Impossible” tagline, accompanied by a 3-D visual of an expanding box, symbolizing the Company’s desire to break the boundaries of what is possible and shift the focus from Canon as being solely a manufacturer of quality digital imaging products to a Company that empowers the creative spirit within its people and customers.
 
Central to the new marketing initiative, the light within the borderless box represents the dedication the Company has to building new collaboration paths with both consumers and commercial clients to constantly innovate and to challenge convention. As the next chapter in the Company’s long history unfolds, Canon is working to listen, adapt, and build a prescient understanding of the changing market forces it faces today and the opportunities they present.
 
Creative is featured on seeimpossible.usa.canon.com, a digital hub housing consumer, professional, and commercial stories of inspiration, imagination, and innovative end-user applications of Canon imaging technology.
 
“As a technology-based brand, Canon is constantly challenged to empower its customers in today’s high-tech and fast-paced world in which new apps and innovations are launching every single day,” said Joe Adachi, Chairman and CEO, Canon U.S.A., Inc. “With imagination and customer focus at the core of the Canon business model, ‘Canon See Impossible’ will highlight the combined technological innovation and human ingenuity that makes the impossible possible. Our new rallying cry will extract creative thinking from a place of isolation, encourage exploration of the unknown, and showcase our creativity as it impacts the real world with limitless possibilities.”
 
The Company’s heritage in imaging technology advancement and migration into new, applicable business domains has been going on since the 1930’s. The foundation of success was initially built with film cameras, which led to the evolution of high-quality digital cameras for families and professionals, and eventually led to groundbreaking imaging platforms for Hollywood productions that use Canon Cinema EOS Camera technology. Remarkable technologies that have empowered end-users to see the infinite possibilities of the image and to make the impossible come alive go beyond photography applications. Advances in optics development, imaging sensors and powerful image processing technology have been harnessed to deliver a wide range of cutting-edge solutions today. One of the latest developments has been with eye-care technology, allowing ophthalmologists to see deep into the eye, helping to enable early detection, treatment and prevention of eye disease.
 
Canon has introduced groundbreaking developments in digital imaging reproduction hardware and software solutions. Canon has created new business models, in conjunction with key partners, such as on-demand book printing, empowering aspiring authors to publish and bring their literary visions forward. Central to the “Canon See Impossible” campaign is cultivating storylines that illustrate how Canon technology, combined with end-user ingenuity, breaks new ground daily and how, together, the sharing of ideas and opportunities will help provide a picture of future imaging technology and service development direction.
 
Elements of “Canon See Impossible” will be launched in print, digital media, and live events and will run on various video media platforms during the fourth quarter of 2014, extending into 2015 and beyond as part of a multiyear effort by Canon.
 
Note: The See Impossible website just got a little more interesting.
Posted to: Canon News
Category: Canon USA News
Post Date: 10/7/2014 8:51:09 AM CT   Posted By: Sean
Canon See Impossible Teaser
Canon USA has posted a couple of videos pertaining to its "See Impossible" campaign. From a photography standpoint, the videos don't seem terribly exciting...
 
Canon See Impossible: Beyond Photography, Director
 

 
Canon See Impossible: Beyond Photography, Author
 

 
Whatever it is, we won't have to wait long – the countdown timer will run out in about two hours.
 
Note: AdWeek has an illuminating article on Canon's new ad campaign.
Posted to: Canon News
Category: Canon USA News
Post Date: 10/7/2014 6:55:56 AM CT   Posted By: Sean
 Sunday, October 05, 2014
Canon See Impossible Teaser
From seeimpossible.usa.canon.com:
THIS MESSAGE GOES OUT TO FEAR, DOUBT, LOGIC AND REASON.
 
To excuses, distractions, procrastination, inertia, critics, cynics, realists, pessimists, resistance, conventional wisdom.
 
To the peanut gallery, the so-called experts, the good enoughs, the urges to pass the buck, the easy way out, the snooze button, the panic button, and to that little voice in the back of your head that says,
 
“It can't be done.”
 
To all of it, we apologize.
 
Because we don’t see what you see.
 
AT CANON, WE SEE IMPOSSIBLE.
And there's a countdown timer...counting down to Tuesday, 10:00am Eastern Time.
 
So what in the world is Canon up to? Let us know your thoughts in the comments.
Posted to: Canon News
Category: Canon USA News
Post Date: 10/5/2014 5:43:57 PM CT   Posted By: Sean
 Monday, September 22, 2014
Canon Logo
From Canon:
 
MELVILLE, N.Y., September 22, 2014 - Canon U.S.A. Inc., a leader in digital imaging solutions, is proud to announce that Canon Cinema EOS digital cameras and lenses have been selected by IMAX Corporation for an exciting mission to capture 4K footage in space. The cameras and lenses left Earth Saturday on a SpaceX Dragon spacecraft launched from the Cape Canaveral Air Force Station in Florida. The equipment will arrive at the International Space Station, where astronauts will capture stunning 4K content for the upcoming new 3D film, tentatively titled A Perfect Planet, a presentation of Walt Disney Studios Motion Pictures and IMAX Entertainment.
 
Directed by acclaimed filmmaker Toni Myers, the IMAX 3D space project will offer breathtaking, illuminating views of Earth from space, exploring mankind's future on and off the planet. Renowned large format cinematographer James Neihouse serves as the film's director of photography and trained the astronauts who will man the cameras while in orbit.
 
The IMAX production team selected Canon EOS C500 EF digital cinema cameras, Canon EOS 1D-C digital SLR cameras, and a selection of Canon Cinema Zoom and Prime lenses for the project. The EOS C500s will be paired with Codex recorders to capture 4K images.
 
"Of the digital cameras we tested for spaceflight, the Canon EOS C500's image quality was more film-like than the other systems," said Neihouse. "The sharpness is superior to some of the larger sensors. And it is more user-friendly for the astronauts. We have a good track record with Canon cameras in space."
 
"I am thrilled that the Canon Cinema EOS cameras we have selected launched to the International Space Station and our astronaut crews can now begin filming spectacular scenes for our new project," said Toni Myers, who will produce, direct, write and edit the documentary film. "The lightweight, flexible Canon cameras produce remarkable imagery and are ideal for capturing scenes of our beautiful Planet Earth.
 
"When we launched the Cinema EOS product line, Canon hoped to inspire filmmakers to take their craft to new heights. We are honored that IMAX, Toni Myers, James Neihouse, and the astronauts took our challenge so literally. To have our cameras and lenses travel to space is an incredible cause for celebration. We look forward to this awe-inspiring film and pledge to continue to engineer products worthy of the next frontier-whether here on Earth or among the stars," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc.
 
IMAX's 3D film will be shot over the course of the next year with multiple crews of astronauts conducting principal photography. The film is tentatively set for release in early 2016.
 
B&H carries Canon EOS Cinema Cameras and Lenses.
Posted to: Canon News
Category: Canon USA News
Post Date: 9/22/2014 9:23:55 AM CT   Posted By: Sean
 Tuesday, September 02, 2014
Canon 100 Million EF Lenses and Price Reductions
We asked Canon USA what precipitated the recent lens price drops. In response, we were provided the following information:
"Thank you for helping us achieve our production of 100 million EF lenses worldwide*! In recognition of your continued support and the creativity you bring to the captured image, we are offering some of our best EF lenses at new prices. Long Live Imagination."
 
* Refers to EF Lenses, EF-S Lenses and Cinema Lenses produced worldwide from 1987 to First Half of 2014.
While Canon states that the price drops are in celebration of 100 million EF lenses, we suspect that the increasing US dollar to Yen exchange rate may have been a contributing factor to making lower prices possible from a business perspective. One USD increased in value from 96.59 Yen in Oct 2013 to roughly 105 Yen today. [Sean]
 
Check out yesterday's post for full details on the price drops.
Posted to: Canon News
Category: Canon USA News
Post Date: 9/2/2014 11:35:24 AM CT   Posted By: Sean
Kwanon Camera from 1934.jpg
From Canon:
 
TOKYO, September 2, 2014—Canon Inc. commemorated today the 80th anniversary of the birth of Japan’s first 35mm focal-plane-shutter camera, dubbed the Kwanon, which was produced in prototype form in 1934.
 
The engineers who created the camera decided to name it after Kwannon, the Buddhist goddess of mercy, hoping the deity would share her benevolence as they pursued their dream to produce the world’s finest camera. The camera’s lens, called Kasyapa—after Mahakasyapa, a disciple of Buddha—also took its name from Buddhism. Additionally, the top portion of the camera body featured an engraving depicting the thousand-armed Kwannon.
 
In 1936, two years after the birth of the Kwanon and following much trial and error, Canon launched the Hansa Canon,* its first commercial 35mm focal-plane-shutter camera, thus embarking on the Company’s history as a camera manufacturer.
 
In 1959, Canon introduced its first single-lens reflex (SLR) camera, the Canonflex, followed in 1961 by the Canonet, an immensely popular rangefinder camera that took the market by storm, selling out an entire week’s worth of inventory in a mere two hours. Following these successes, the Company continued to lead the industry with a range of popular camera models, such as the F-1, a top-of-the-line 35mm SLR camera introduced in 1971, and the AE-1, introduced in 1976, which was the world’s first SLR camera equipped with a built-in microcomputer.
 
In 1987, following continued technological innovation, Canon launched EOS, the world’s first AF (autofocus) SLR camera to employ a fully electronic mount system. In 1995, EOS marked its entry into the digital era and the lineup continues evolving today. In 2012, the Company released the Cinema EOS System, a lineup of professional digital cinematography cameras and lenses realized through the culmination of various technological innovations centered on optical technologies developed since the Company’s founding. Since its introduction, the Cinema EOS System has contributed to expanding the horizons of visual expression.
 
Over the 80 years since the birth of the Kwanon camera prototype, Canon, supported by its wide user base, has continuously striven to realize camera and lens technologies to fulfill the Company’s never-ending ambition to create the world’s finest cameras. Leveraging the technologies and know-how it has acquired over its history, Canon will continue contributing to the development of the photographic and video imaging culture through its technologies and products designed to satisfy the expectations of a wide range of users.
 
* Made possible through the cooperation of Nippon Kogaku K.K. (present day Nikon Corporation). “Hansa” was the trademark of Omiya Photo Supply, a wholesaler of cameras and photo products. In accordance with a contractual obligation, it was engraved on the top of the camera.
Posted to: Canon News
Category: Canon USA News
Post Date: 9/2/2014 6:15:39 AM CT   Posted By: Sean
 Tuesday, August 19, 2014

 
From Canon:
 
Instruction by Amina Moreau, Jack Reznicki and Jim Divitale
 
Canon In Action Tour, a brand-new educational experience from Canon, is set to launch Sept. 6th in Denver, CO, featuring instruction by renowned image makers Amina Moreau, Jack Reznicki, and Jim Divitale.
 
The Canon In Action Tour helps advanced amateur DSLR users and filmmaking enthusiasts unleash their creativity and gain the knowledge, skills and confidence they need to create great images and videos. Those interested can attend a Saturday Imaging Essentials Seminar, or a hands-on Sunday Workshop, or both, for a nominal fee.
 
Each Saturday Imaging Essentials workshop will help teach participants how to take photos like a pro. Topics include understanding light, exposure control, camera settings, lens choices, composition, adding HD video, and utilizing Speedlites. On Sundays, participants will have two hands-on workshops to choose from – a Speedlite Intensive workshop will help teach comprehensive lighting techniques. In addition, the Exploring DSLR Video workshop will teach participants storytelling techniques like camera movement, audio, and lighting tricks to help participants shoot better video with their DSLRs.
 
The Canon In Action Tour will run through Nov. 23rd in several major U.S. cities. A full schedule of dates and locations is available at: www.inactiontour.usa.canon.com.
Posted to: Canon News
Category: Canon USA News
Post Date: 8/19/2014 10:14:09 AM CT   Posted By: Sean
 Wednesday, August 13, 2014
Canon Logo
From Canon USA:
 
MELVILLE, N.Y., August 13, 2014 - Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the launch of a multi-year partnership with the Little League International, which kicks off with the "Print to the Little League Baseball World Series" event in South Williamsport, PA. From today through the end of the tournament on August 24, baseball fans from around the world can utilize Canon PIXMA Printing Solutions and cloud technology to share photos and words of encouragement printed on-site to create "The Great Wall of Fandom." With the new partnership, Canon becomes the official camera and printer sponsor of Little League Baseball and Softball, the world's largest youth sports organization.
 
To celebrate the tournament and cheer on all of the competing teams, fans from around the world can submit their supportive comments and images via a custom microsite, thegreatwalloffandom.com. Canon will then print high-quality versions of the photos and messages on a Canon PIXMA MG7120 Wireless Inkjet Photo All-In-One printer, made possible via cloud connectivity, and the Canon team in Williamsport will add them to "The Great Wall of Fandom." Series attendees will see the photos and messages posted throughout the tournament, and images of how the exhibition evolves will also be shared online daily for the enjoyment of supporters worldwide.
 
Brand ambassadors will also be available at the World Series sites using Canon EOS Rebel T5i Digital SLR and Wi-Fi equipped PowerShot SX700 HS Digital Cameras to take photos of attendees and post the content directly to "The Great Wall of Fandom." In addition, Best Buy has partnered with Canon to lend on-site support at the batting cage installation to answer any PIXMA printer or PPS questions.
 
"From input to output with Canon cameras and printers, the multi-year partnership with the Little League Organization will allow Canon to connect with a new generation of young families who want to capture and share quality memories of this exciting sporting event," said Yuichi Ishizuka, President and COO, Canon U.S.A., Inc. "We are thrilled that the 'Print to the Little League Baseball World Series' initiative allows us to demonstrate the ability to print from virtually anywhere to anywhere via PIXMA Printing Solutions (PPS). Moreover, we're connecting with fans who can't be there in person, but want to show their support and encouragement for the players."
 
While anyone can submit photos to "The Great Wall of Fandom" from virtually anywhere during each game, Canon will also produce keepsakes for on-site spectators and attendees of the Little League Baseball World Series by inviting them to pose in a Canon-branded batting cage located in the Family Fun Zone area, where on-site brand ambassadors will take photos using Canon EOS 5D Mark III Digital SLR cameras and then print the captured images directly on Canon PIXMA MG7120 printers as tokens of the attendees' experience.
 
This year marks the 75th Anniversary of Little League, and part of its longtime success in providing a healthy, safe environment for 2.4 million children in more than 80 countries can be attributed to the assistance provided by sponsorships. Canon joins Little League as its 20th National Sponsor, which help Little League maintain low team affiliation fees and provide valuable training and educational resources to coaches, parents, umpires, and volunteers. Many of Little League's national sponsors also participate in enhancing the fan experience at the Little League Baseball World Series Family Fun Zone.
 
"We are excited to welcome Canon as Little League's newest national sponsor and to the Little League Baseball World Series this August," said Liz DiLullo Brown, Little League Vice President of Marketing and Strategic Partnerships. "Little League is more than a youth sports organization, it is a youth leadership organization, and thanks to the support of our national sponsors, Little League is able to provide parents a healthy, affordable recreational outlet for their children."
Posted to: Canon News
Category: Canon USA News
Post Date: 8/13/2014 9:47:00 AM CT   Posted By: Sean
 Monday, August 04, 2014
Canon PIXMA PRO-100 Professional Inkjet Printer
From Canon:
 
TOKYO, August 4, 2014—Canon Inc. announced today the start of a new program launched in cooperation with paper manufacturers and paper sellers that provides users with an expanded selection of specialty print media compatible with the Canon PIXMA PRO (PIXUS PRO in Japan) series of inkjet printers. The program allows professional and advanced-amateur users of PIXMA PRO printers to choose the ideal paper according to their personal preferences and print project demands.

Canon PIXMA PRO Partner mark

The new Canon initiative gives users access to inkjet print media that satisfies standards for the popular Canon A3+/13”-wide PIXMA PRO printer lineup: the PIXMA PRO-1, PIXMA PRO-10 and PIXMA PRO-100. Print media that meets these criteria will display the PIXMA PRO Partner mark.
 
Users will be able to purchase paper carrying the PIXMA PRO Partner mark with peace of mind, knowing that the product has been tested for use with the PIXMA PRO printer series. Accordingly, users will have an enhanced printing experience as they will not only be able to use Genuine Canon Paper, but also select from a variety of art and specialty print media according to individual print needs. To ensure optimal print results, the ICC profiles for paper offered through this initiative by other companies can be obtained on paper manufacturer and seller websites and elsewhere.
 
By combining Genuine Canon Paper along with paper from other companies that satisfies Canon standards, Canon provides users with an extensive selection of specialty print media to meet the diverse print needs of professional and advanced-amateur users.
 
B&H carries Canon PIXMA PRO inkjet printers.

Posted to: Canon News
Category: Canon USA News
Post Date: 8/4/2014 6:49:48 AM CT   Posted By: Sean
 Thursday, July 31, 2014
Canon imagePROGRAF iPF685 Large Format Printer
From Canon USA:
 
Updates to Hardware and Software, Can Help Lead to Seamless Productivity and High-Quality Images
 
MELVILLE, N.Y., July 31, 2014 - Canon U.S.A., Inc., a leader in digital imaging solutions, today unveiled six new models in its imagePROGRAF lineup: four new five-color, large-format inkjet printers - the 36-inch iPF785 and iPF780 models, and the 24-inch iPF685 and iPF680 models - and two new large-format imaging systems - the iPF785 MFP M40 and iPF780 MFP M40. These devices offer faster printing speeds and lower operation costs as compared to their predecessors, as well as upgraded software for an enhanced user experience particularly in mobile and cloud based printing applications.
 
Designed for a variety of industries that print maps, technical drawings, renderings, site and facilities management plans, signs and posters, the 36-inch devices boast print speeds of up to 21 seconds for an Arch D (24" x 36") print and now support 300 ml ink tanks, helping to lower the cost-per-print. A sub-ink tank system allows users to deplete all of the ink in the tank before replacing them, as well as to replace empty ink tanks without needing to stop the printer, increasing productivity during continuous print runs. In addition, the iPF785 and iPF685 models come equipped with a 320GB internal hard drive for enhanced file processing, personal mailbox space and job storage for up to 500 print jobs.
 
The iPF785 MFP M40 and iPF780 MFP M40 models now have the ability to scan documents up to 315" in length as a PDF or JPEG file, and up to 590" in length as a TIFF file. The M40 scanner has a maximum optical resolution of 1200 dpi, scan speeds of up to 13" per second for monochrome, 3" per second for color and also the capability to scan documents up to 2mm thick. The system features a stand-alone computer and multi-touch-screen monitor, and come with SmartWorks MFP software V 3.55 to simplify Scan-to-print, File and Share processes.
 
"In addition to some welcome feature set enhancements such as hard drive capacity and increased scan length, the standout aspect of Canon's new-generation models is their productivity," said David Sweetnam, head of Research and Lab Services for BLI. "For example, the iPF680/780 and iPF685/785 MFP models all showed significant productivity gains over their predecessor models, notably in Fast and High Quality modes, so users can remain highly productive without compromising image quality. The models also deliver higher color gamut, richer color saturation, more distinct fine lines and more natural-looking skin tones. The models further deliver excellent GIS/CAD/AEC graphics with an improved depth of field in GIS graphics, even on plain paper, delivering a more realistic 3D rendering of topographical features. And the SmartWorks MFP software on the iPF785 MFP is even easier to use than previous versions, with flexible options for batch scanning that are not currently available with some leading rivals."
 
"The new imagePROGRAF models introduce powerful new features that can help save time, cut costs and ensure that print jobs move along seamlessly for outstanding productivity," said Junichi Yoshitake, senior vice president and general manager, Business Imaging Solutions Group, Canon U.S.A., Inc., Canon U.S.A. "These versatile devices lend themselves to numerous applications, including computer-aided design, architecture, engineering and construction, as well as signs and posters and are excellent companions for industries ranging from manufacturing and government to education."
 
Bolstered Productivity
Ideal for businesses that need to print documents quickly while retaining high image quality, these new imagePROGRAF models are designed for maximum versatility and performance. In their fastest modes, the iPF785 and iPF780 printers can produce an Arch D sized print (24" x 36") in approximately 21 seconds and Arch E sized print (33.1" x 46.8") in approximately 41 seconds, while the iPF685 and iPF680 printers have output speeds of up to 25 seconds for Arch D prints and 48 seconds for Arch E prints. The 24-inch printers now also come standard with a Flat Stacker/Basket that provides the capability to neatly stack up to 20, 24 x 36 inch plain paper prints.
 
Simple, Intuitive Software
Addressing the needs of a diverse range of users, Canon's Direct Print & Share 2.0 software is a downloadable cloud portal solution for expanding printing workflows. This software empowers users to view, share and print a variety of files, including PDF, TIFF, JPEG and HP-GL/2 formats, from virtually anywhere. Users can utilize the new "Shortcut Print" feature to drag and drop files they wish to print into hot folders on their desktops helping to streamline their workflow process.
 
These devices are compatible with Canon's new imagePROGRAF Print Utility mobile app, which helps facilitate wireless printing from a compatible iPad device. The app allows users to perform a number of actions, including previewing their PDF file, number of copies, orientation, and quality before sending the job to any of the compatible imagePROGRAF printers sharing the same network.
 
Increased Color Range and Precision
These imagePROGRAF devices come with a five-color dye/pigment reactive ink system, including a newly formulated magenta ink that helps produce more vivid reds and yellows. Canon inks provide outstanding adhesion to media, are scratch- and marker-resistant, and help produce crisp and legible text. These devices include Canon's high-density PF-04 print head, which uses 15,360 nozzles to lay down ink.
 
SmartWorks MFP Software
SmartWorks MFP software provides tools needed to help you quickly and easily scan to print/file/share large format technical documents. New features include:

  • Ability to add custom presets with one-touch retrieval for those frequently used settings
  • Full integration with Canon Digital Print & Share cloud software

Users have more control over their workflow with access to editing functions such as invert, mirror, and black and white point adjustments. Custom presets help users control the scanner and increase control over printer settings.
 
Optional Software
SmartWorks V3.5 Plus gives users the ability to scan and print multi-page PDF documents on the fly. This allows users to take multiple drawings or documents, scan them in using the M40 scanner and either save or print the set as one multi-page document. In addition to this added feature, users can now perform color corrections and automatically crop the borders on their files using the preview mode and large touch-screen monitor, to ensure that they will be obtaining the desired output. The Plus version also supports PDF/archiving functionality.
 
PosterArtist with a new low MSRP of $395, includes essential features customers need to easily create posters, signs and banners. To make sharing simple PosterArtist now offers the ability to save posters including custom images, clipart, and fonts, to a new file format. This complete file can be exported directly from PosterArtist to Canon's Direct Print & Share cloud portal software for sharing between users.
 
In addition, there are a host of independent software vendors that have made software available for use with these new imagePROGRAF printers. Cloud4MPS allows users to web enable compatible imagePROGRAF printers for Remote Device management, Status & Usage Readings, Consumable Management and more. Other companies include SA International, Technesis, Sepialine, EFI, Shiraz, Caldera, ColorGate, DEV Studio, SCP and PosterJET.
 
Availability
These new imagePROGRAF models are scheduled to be available on July 31, 2014 at manufacturer's suggested retail prices of $4,995 (iPF785), $4,495 (iPF780), $3,195 (iPF685), $2,495 (iPF680), $8,995 (iPF785 MFP M40), $8,495 (iPF780 MFP M40 and $395, for PosterArtist. And ($595) SmartWorks MFP Plus software.
 
B&H carries Canon imagePROGRAF large format pritners.

Posted to: Canon News
Category: Canon USA News
Post Date: 7/31/2014 10:05:45 AM CT   Posted By: Sean
 Tuesday, July 29, 2014
Canon PowerShot SX520 HS and SX400 IS Digital Cameras
From Canon USA:
 
With an Impressive 42x and 30x Optical Zoom, respectively, Canon's new PowerShot SX520 HS and PowerShot SX400 IS Digital Cameras Provide High-Quality Imaging Tools to Meet Varying User Needs
 
MELVILLE, N.Y., July 29, 2014 - Canon U.S.A., Inc., a leader in digital imaging solutions, today announced two new compact, super-zoom cameras: the PowerShot SX520 HS and the PowerShot SX400 IS digital cameras. Designed to give users the versatility and telephoto reach they need to capture subjects from far distances, these new cameras are packed with impressive features. The new PowerShot SX520 HS digital camera includes a high-powered 42x Optical Zoom lens (equivalent to 24-1008mm) and the Canon HS SYSTEM for clear sharp images and Full HD Video. With a 30x Optical Zoom (equivalent to 24-720mm), the PowerShot SX400 IS digital camera allows photographers to capture the moments that mean the most to them quickly and easily, even at long range.
 
"Our goal is to provide people who are passionate about photography with the imaging tools they need to capture the moments that inspire them," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. "The PowerShot SX520 HS and PowerShot SX400 IS digital cameras offer users features that help produce high quality-images and video with ease allowing them to capture their most creative shots."
 
The PowerShot SX520 HS Digital Camera
Building on the features of the PowerShot SX510 HS digital camera, the PowerShot SX520 HS digital camera incorporates a 42x Optical Zoom with Canon's Optical Image Stabilization, ideal for active families that want to take high-quality close-up shots of their children's soccer game or dance recitals. In addition to featuring a powerful optical zoom range, the SX520 HS digital camera combines a 16 Megapixeli High-Sensitivity CMOS sensor and Canon's DIGIC 4+ Image Processor to create the Canon HS SYSTEM allowing for excellent low-light performance.
 
Giving users the ability to capture life in motion, the camera features a dedicated movie button so users can easily record 1080p Full HD video utilizing the camera's full 42x optical zoom capability. The camera also features an enhanced grip for added handling comfort. Additionally, the camera's Intelligent IS automatically chooses from one of eight modes to help optimize image stabilization for virtually shake-free images in various shooting conditions. The camera's High Speed AF allows users to achieve fast autofocusing speeds to help capture every shot with ease. The PowerShot SX520 HS digital camera's advanced Zoom Framing Assist feature intelligently controls the lens, making it easy to locate the main subject by zooming out, and then zooming back in quickly and automatically for dramatic close-ups with face detection where applicable.
 
Upgraded from its predecessor, the PowerShot SX520 HS digital camera features Canon's Creative Shot mode that uses a combination of lighting, color and composition from the original image to create unique, artistic images. Smart AUTO technology selects 32 different pre-defined scenes for still shots and 21 scenes for video without the need to switch modes, making it possible to take beautiful images and video in a variety of situations. The Hybrid AUTO mode featured in the PowerShot SX520 HS camera creates a beautifully stabilized HD video clip (up to approximately four seconds) every time a user shoots a still image, then compiles the clips into a single movie that forms a "highlighted reel" for the day. This new camera is equipped with a built-in mini-HDMI port that makes it easy to connect to an HD TV set at home or on the road so everyone can comfortably enjoy viewing the footage.
 
The PowerShot SX400 IS Digital Camera
With a compact design and a powerful 30x Optical Zoom range with Optical Image Stabilizer, the PowerShot SX400 IS digital camera is a versatile camera that can be used daily anytime, anywhere. The 16 Megapixeli CCD sensor and DIGIC 4+ image processor combine with Canon's Intelligent IS system to provide users with outstanding functionality, while the updated grip design improves handling comfort. With Smart AUTO, the camera identifies an ideal image setting by intelligently selecting from one of 32 pre-defined modes for still shots and 21 scenes for video.
 
The PowerShot SX400 IS digital camera is always ready for action with a dedicated movie button to easily stop and start recording 720p HD video. Additionally, like the PowerShot SX520 HS camera, the PowerShot SX400 IS camera can record even far distances through the use of the camera's full 30x zoom range. The PowerShot SX400 IS digital camera's High Speed AF, upgraded from the previous model, helps to reduce lag time so that the perfect shot can be captured quickly and with ease.
 
Pricing and Availability
The PowerShot SX520 HS digital camera will be available in September 2014 for an estimated retail price of $399.99.
 
The PowerShot SX400 IS digital camera will be available in August 2014 in black or red for an estimated retail price of $249.99.
 
B&H has the Canon PowerShot SX520 HS and PowerShot SX400 IS available for preorder.
Posted to: Canon News
Post Date: 7/29/2014 6:40:44 AM CT   Posted By: Sean
 Saturday, July 26, 2014
Amazon Canon EOS 7D DSLR Camera
Amazon is listing the Canon EOS 7D as "DISCONTINUED." Does this – along with Canon's steep Refurbished discounts – mean that Canon is clearing inventory ahead of a DSLR announcement?
 
Only time will tell...
Posted to: Canon News
Category: Canon USA News
Post Date: 7/26/2014 5:48:29 PM CT   Posted By: Sean
 Thursday, July 24, 2014
Canon Logo
From Canon USA:
 
Canon Follows Up on Their Strong Showing at February's Big Game in New Jersey With Widespread Use by Imaging Professionals at the Soccer Tournament in Brazil
 
MELVILLE, N.Y., July 24, 2014 - Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce that Canon broadcast lenses were the most widely used broadcast lenses covering the matches of the recent Soccer Tournament in Brazil. Furthermore, the professional photographers tasked with capturing the riveting goals, ravenous fans, colorful scenery and nail-biting moments of the soccer matches utilized Canon DSLR cameras and lenses more than any other brand.
 
This outstanding show of support for Canon equipment in Brazil follows Canon broadcast lenses being used extensively to broadcast The Big Game in New Jersey on February 2, 2014, as well as being the number one camera and lens choice for imaging professionals shooting from the sidelines of the game between Denver and Seattle. In support of professionals on the ground, the Canon Professional Services (CPS) team was on location at each of these sporting events, among countless others, to provide support to photographers, broadcasters and all imaging professionals.
 
"Canon is honored to help broadcast companies and news services bring the action of these high-profile sporting events to devoted fans across the world. It is a testament to our products and professional service and support that so many image makers at the pinnacle of their profession rely on Canon," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc.
 
Throughout the soccer matches in Brazil, Canon broadcast field lenses were utilized to deliver footage of the thrilling tournament. Canon broadcast field lenses represented approximately 90 percent share of all broadcast lenses used. Additionally, Canon broadcast lenses were used extensively to deliver The Big Game to more than 111 million television viewers.
 
A look to the sidelines in Brazil revealed a familiar sight to many sporting event fans — Canon EOS Digital SLR cameras, equipped with iconic white Canon telephoto EF lenses. Throughout the tournament, approximately 70 percent of imaging professionals chose Canon DSLRs and lenses to capture and share the memorable moments of these passionate and prideful soccer matches. Much like The Big Game, in which 75 percent of imaging professionals on the sideline of that gridiron matchup chose Canon equipment.
 
At each of the 12 stadiums that hosted Soccer matches in Brazil, CPS had teams of technical and professional representatives providing imaging professionals with convenient access to product support, equipment maintenance, and product loans.
Posted to: Canon News
Category: Canon USA News
Post Date: 7/24/2014 10:20:07 AM CT   Posted By: Sean
 Thursday, July 10, 2014
Canon Logo
From Canon:
 
Asana, Canon, Dropbox, Google, Newegg and SAP Announce Formation of New Cooperative Patent-Licensing Agreement
 
TOKYO, July 10, 2014—Asana, Canon Inc., Dropbox, Google, Newegg and SAP today announced the formation of the License on Transfer (LOT) Network, a cooperative patent-licensing agreement that will cut down on patent troll litigation and the growing practice of patent privateering.
 
Patent litigation reached an all-time peak last year, with more than 6,000 lawsuits filed. Most of those suits came from non-practicing entities, also known as patent trolls—companies that don’t have a business outside of licensing and litigating patents.
 
More than 70 percent of the patents used by trolls come from still-operating companies. Indeed, in a growing trend called privateering, companies are selling patents to trolls that then use those patents to attack other companies. In some cases, those companies arrange to get a cut of revenue generated from the trolls’ suits.
 
The LOT agreement is a new kind of royalty-free cross-license meant to address these growing systemic problems. Member companies receive a license when the patents are transferred out of the LOT group. That means that companies retain their right to enforce a patent so long as they retain ownership of it. However, as soon as it is sold, a license to the other members becomes effective, protecting them from attacks by the troll to which the patent was sold.
 
The agreement includes several other provisions that preserve a patent portfolio’s value, including carve-outs for certain M&A transactions and change of control.
 
The initial members of the LOT Network range from early-stage startups to established technology companies. Together they own almost 300,000 patent assets, generate more than $117 billion in revenue and employ more than 310,000 people.
 
"The LOT Network is a sort of arms control for the patent world," said Allen Lo, deputy general counsel for patents at Google. "By working together, we can cut down on patent litigation, allowing us to focus instead on building great products."
 
"Startups need to overcome many risks before they can become mature, thriving companies. The LOT Network is a powerful and creative new idea that will help ensure that patent abuse need not be one of them," said Dustin Moskovitz, cofounder of teamwork software provider Asana.
 
"The LOT Network provides a unique mechanism for reducing patent troll threats while maintaining a portfolio’s primary significance and value," said Kenichi Nagasawa, director and group executive of Canon Inc.’s Corporate Intellectual Property & Legal Headquarters. "Through the further expansion of the LOT Network, I look forward to the patent system restoring its sound functionality."
 
"We believe that patents should never be used to stifle innovation," said Brett Alten, IP counsel at Dropbox, "The LOT network is a creative solution to fight patent abuse that becomes more effective with each company that joins. The more participants there are, the better off we’ll all be."
 
"Newegg has a very strong history of successfully battling patent trolls, and the License on Transfer Network is another valuable tool that helps protect participants from frivolous patent litigation," said Soren Mills, chief marketing officer of Newegg North America. "We’re very happy to join forces with Google and other leading technology companies to preserve the spirit of innovation that’s so vital to our collective well-being."
 
"The structure of the LOT Network helps protect innovative patent owners from unwarranted litigation, without stifling valid, beneficial uses of patents, such as cross-licensing," said Anthony DiBartolomeo, senior vice president and chief IP counsel at SAP. "As long as a company owns their patent they retain all their rights to it."
 
More information is available at http://www.lotnet.com.
Posted to: Canon News
Category: Canon USA News
Post Date: 7/10/2014 6:42:01 AM CT   Posted By: Sean
 Tuesday, June 10, 2014
Canon EOS 1D X with EF 50mm f/1.2 L USM Lens
From Canon:
 
TOKYO, June 10, 2014—Canon Inc. today commemorated the 25th anniversary of the EOS-1 series, the flagship-model lineup of the Company’s EOS series of interchangeable-lens cameras, which debuted in 1989.
 
In 1987, Canon launched EOS, the world’s first AF (autofocus) single-lens reflex camera to employ a fully electronic mount system, using electrical signals to control such functions as autofocusing and aperture adjustment. Two years later, in 1989, the Company introduced the top-of-the-line professional-model EOS-1. Created to satisfy the advanced demands of professional photographers, the camera marked the inaugural model of Canon’s EOS-1 series. Based on the EOS concept of delivering automated performance in accordance with the will of the user, the EOS-1 featured cutting-edge technologies, class-leading levels of performance, high durability, robustness and reliability.
 
In 1994, as a growing number of professional photographers were making use of the autofocusing capabilities offered by cameras, Canon launched the EOS-1N, featuring an increased number of focusing points and increased predictive focusing when tracking moving subjects. Additionally, in 2000, the Company introduced the EOS-1V, equipped with 45-point high-density Area AF, which contributed to high-speed predictive AF of up to 9 frames per second. In this way, Canon has consistently launched flagship-model SLR cameras designed to satisfy the demands of professionals in step with the changing times.
 
Upon entering the digital era, Canon launched its first flagship-model professional digital SLR camera—the EOS-1D—in 2001, followed in 2002 by the EOS-1Ds, equipped with a full-frame 35mm sensor. Since then, the Company has reinforced its product lineup through efforts targeting enhanced image quality and continuous shooting performance.
 
In June 2012, Canon released the EOS-1D X, its latest flagship pro-model digital SLR camera, marking the EOS-1 series’ 13th model since the launch of the original EOS-1. The 1D X has garnered strong acclaim from professionals working in a wide range of fields, from photojournalism and sports coverage to commercial and nature photography.
 
Through the introduction of its powerful flagship-model EOS-1 series, incorporating cutting-edge technologies, and the expansion of these technologies and the functions they make possible, even to entry-level models, Canon continues aiming to enhance the value of its product lineup. In addition to its robust camera lineup, Canon contributes to developing the culture of photographic and video imaging though its efforts to fulfill the diverse needs of users.
 
Check out Bryan's review of the latest 1-series camera – the Canon EOS 1D X.
Posted to: Canon News
Category: Canon USA News
Post Date: 6/10/2014 6:12:33 AM CT   Posted By: Sean
 Tuesday, June 03, 2014
Canon Logo
Highlights Include Demonstrations of the New CINE-SERVO Zoom Lens and DP-V3010 4K Reference Display, and In-Depth Seminars and Workshops
 
MELVILLE, N.Y., May 29, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, will showcase its full line of professional motion picture equipment at the 2014 Cine Gear Expo in Los Angeles, CA from June 6-7, 2014. At Booth 12, Canon will offer visitors the opportunity to demo Canon Cinema EOS and DSLR cameras, Canon HD Video Camcorders, and Canon optics, including the new CINE-SERVO 17-120mm T2.95 zoom lens. Canon will also exhibit cinema workflow solutions including the EOS C300 and EOS C100 Digital Cinema Cameras featuring the Dual Pixel CMOS AF Feature Upgrade, new XF205 and XF200 Professional Camcorders, and the DP-V3010 4K Reference Display, now available for purchase.
 
Industry Seminars
Canon will host three informative seminars featuring renowned cinematographers and industry leaders, who will showcase their work created using Canon equipment, while sharing their best practices and real-world insights into the art and craft of cinematography.
 
The seminar schedule is as follows:
 
Friday, June 6th
 
5:30pm - 6:30pm | Paramount Theatre (5555 Melrose Ave., Hollywood, CA 90038)
4K, 2K, or HD: Leading Cinematographers Try to Resolve the Resolution Debate
Dallas Sterling (Higher Power)
Shane Hurlbut, ASC (Need for Speed)
Steven Poster, ASC (Amityville: The Lost Tapes)
Sam Nicholson, ASC (Various VFX work)
 
Saturday, June 7th
 
12:45pm - 1:45pm | Paramount Theatre (5555 Melrose Ave., Hollywood, CA 90038)
Let's Talk Docs: Non-fiction Cinematographers Share Stories from the Frontline
Rick Rowley (Years of Living Dangerously
Nick Higgins (The Crash Reel)
Jerry Ricciotti (VICE)
Nicola Marsh (20 Feet from Stardom)
 
4:30pm - 5:30pm | Paramount Theatre (5555 Melrose Ave., Hollywood, CA 90038)
Building Your Camera Kit: Experts Break Down Their Must-Have Tools
Zoran Veselic (Human Voice)
Alan Newcomb (Tusk)
Rachel Morrison (Gap commercials)
Suny Behar (HBO camera test)
 
Canon Live Learning Workshops
Canon Live Learning (CLL) will be hosting two workshops at the Canon Hollywood Professional Technology and Support Center for those who would like to learn more about the Cinema EOS Dual Pixel CMOS Autofocus feature upgrade and high ISO shooting.
 
Canon Technical Advisor Brent Ramsey and Cinema EOS Pro Market Representatives will be on hand to answer questions and demonstrate the Dual Pixel CMOS AF upgrade and showcase the capabilities of high ISO shooting when capturing images in near dark situations. Dual Pixel CMOS AF technology was originally introduced in the EOS 70D DSLR, and now, Cinema EOS users will have the opportunity to take advantage of this new technology in both the EOS C100 and EOS C300 Cinema Cameras, which significantly improves focus acquisition performance. Developed with the single-operator in mind, Dual Pixel CMOS AF delivers a smooth, continuous autofocus without excessive searching or blurring, greatly enhancing the quality of "live" focus transitions.
 
The workshop schedule is as follows:
 
Friday, June 6th
12:00pm - 2:00pm | Canon Hollywood Technology and Support Center (6060 Sunset Blvd., Los Angeles, CA 90028)
A limited number of Canon U.S.A. Factory Service Clean and Check coupons will be given out on a first come, first served basis.
 
Saturday, June 7th
8:30am - 10:00am | Canon Hollywood Technology and Support Center (6060 Sunset Blvd., Los Angeles, CA 90028)
A limited number of Canon U.S.A. Factory Service Clean and Check coupons will be given out on a first come, first served basis.
 
Camera Giveaway
During Cine Gear Expo, visitors to the Canon booth can enter for a chance to win one of two prizes: a Canon EOS 5D Mark III Digital SLR Camera (retail price: $3,399.00) or a VIXIA mini X camcorder (retail price: $399.99). Two winners will be selected and notified of their prize after the show.
 
The 2014 Cine Gear Expo Los Angeles is held from Thursday, June 5th through Sunday, June 8th at The Studios at Paramount. Registration is free online until May 31, 2014 at 12am PST. To register, visit: http://www.cinegearexpo.com/category/register/.
Posted to: Canon News
Category: Canon USA News
Post Date: 6/3/2014 7:27:30 AM CT   Posted By: Sean
 Wednesday, May 28, 2014
Canon 1 in a Hundred Million Video Contest
From Canon USA:
 
Create a short video of 100 seconds or less using a Canon camera and lens, telling us how Canon Lenses have made an impact on your life professionally or personally.
 
Submit your video for a chance to win the new EF 16-35mm f/4 L IS USM lens!
Posted to: Canon News
Category: Canon USA News
Post Date: 5/28/2014 12:16:47 PM CT   Posted By: Sean
 Tuesday, May 27, 2014

 
From Canon USA:
 
New Campaign Includes TV, Theater and Digital Advertising as Well as New Consumer-centric "Bring It" Microsite
 
MELVILLE, N.Y., May 27, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce a new marketing campaign, "Bring It," designed to enlighten consumers to a new perspective of telling better stories with higher quality images and video. The campaign, scheduled to roll out this month, features Canon's line of EOS digital SLR cameras and lenses with a rallying cry for everyone to bring their best images and videos to be shared on the Canon "Bring It" microsite.
 
With a history dating as far back as the 1930s, Canon brought high-quality photography to market. Then, the heritage brand was the first to bring Hollywood caliber HD video to its digital SLR cameras. Today, Canon builds on its legacy by bringing a movement designed to show the public the value a Canon camera can bring to capture outstanding images and videos. Consumers should not settle for good enough, when they can have great. The new 'Bring It' campaign asks the masses to bring their talent, bring everything they have to the art of creating inspiring still and video images.
 
Through a series of TV, in-cinema and digital spots, "Bring It" pays homage to Canon's past and future as a leader in digital imaging technology, including scenes from the recent film Need for Speed, as well as personal home videos conveying the impact Canon has had from Hollywood to the general public. Consumers are also encouraged to be part of this social movement using the hashtag #BringIt every time they upload their creative HD videos and still images on social media sharing sites like Facebook, Twitter, and YouTube. Consumer submitted content shared online with #BringIt may be featured and celebrated on the campaign microsite, bringit.usa.canon.com, beginning in July.
 
"We want this new ad campaign to inspire everyone who is passionate about photography to show us the talents they possess," said Yuichi Ishizuka, president and COO, Canon U.S.A. "The idea behind 'Bring It' is to encourage people to strive to not only take better pictures and videos, but to take their cameras wherever they go, allowing them to tell their unique visual stories -stories that will stand out from the crowd and last a lifetime."
 
Bring It Microsite
In addition, the "Bring It" microsite will serve as a gallery for consumer-submitted images and video, visitors to the bringit.usa.canon.com microsite will get a behind-the-scenes view of the inspiration behind each contribution and information on the products and methods used to produce what is being showcased. The microsite will also feature interactive content about Canon products, as well as educational tools to help inspire and guide consumers as they embark on their own journeys of producing still images and Hollywood caliber HD videos.
 
For the latest news and announcements related to Canon's "Bring It" campaign, follow @CanonUSAImaging on Twitter and join the conversation with #BringIt.
Posted to: Canon News
Category: Canon USA News
Post Date: 5/27/2014 8:39:12 AM CT   Posted By: Sean
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